Throughout a decade’s worth of ideas, plans, jobs, cross-country moving, and many more challenges in their lives, Danielle Graffagnino has been beside her serial entrepreneur husband, Chris. The wife and mother of two has witnessed everything that goes on behind the scenes in her husband’s journey toward entrepreneurial success. But this time around, she is taking over the spotlight.
She knows very well how it feels like to be a partner of a rising entrepreneur. On the one hand, these entrepreneurs are emerging on their platform, and on the other hand, their counterparts often remain on the sidelines, unnoticed.
Initially, Danielle chose to blend in the background as her husband took his career to new heights. There was nothing wrong with this setup as she was completely supportive of all of her husband’s business ventures and had no urge to be in the limelight.
However, in 2019, she decided no longer to blend in but rather to stand out. And stand out she did. Launching her creative and promising brand Entrepreneur Wifestyle, she allowed the public eye to have a glimpse of the real stories behind the scenes of being an entrepreneur’s wife. She also paved the way for more opportunities for fellow start-up entrepreneurs.
Her brand aims to provide a deeper look at her side of the story. While many may think that the Garaffagninos’ lavish lifestyle was handed over through a silver spoon, she reveals how what they have today is a result of years and years of hard work and taking risks. She aims to shed light on the behind the scenes of their journey in life.
She established connections through the Boss & Bougie Network, the first endeavor that her brand is exploring. It is a social media group that serves as an effective platform for small businesses. Here, they can advertise their products and services through social media posts and collaborations with Danielle herself.
Her vision for this endeavor is to foster strong relationships with the new players in the business. With the help of her following on her social media platforms, she also assists them in getting more exposure and gaining more clientele as well as supporters in the business arena. Entrepreneur Wifestyle is a brand that aims to sharpen the innovative minds of spouses of entrepreneurs who are exploring their niche.
Through Boss & Bougie Network, many start-up business owners, especially those owned by spouses of entrepreneurs, are allowed to interact and establish relationships with fellow entrepreneurs coming from different industries through collaborations. The network is closely monitored to avoid spamming solicitations and to give the members a great experience.
It is remarkable how Danielle brings in more opportunities for fellow entrepreneurs who have chosen to emerge from the sidelines. With a vast network coupled with strong relationships established, these start-up entrepreneurs are definitely on their way to the top. If their partners were able to reach the summit, there is no doubt they can too.
To know more about Danielle Graffagnino and her brand Entrepreneur WifeStyle, check out her official site.
Opinions expressed by NY Weekly contributors are their own.
