The power of publicity is priceless, and its impact on taking a business to the summit of their industry is so significant that companies almost always look into investing in agency retainers.
But the fact is, not everyone can afford that expense or are ready to engage a long-term consultant. This is why Lynn Mooney, the savvy entrepreneur behind PR business The Launch, created a DIY solution for brands that have worthwhile messages and products to share, but a limited marketing budget.
Never one for following the crowd, Lynn was tired of turning away business owners who had impactful messages to share but lacked the means to invest in a retainer – resulting in their missed opportunities, connections, and ultimately sales. This PR powerhouse serves female entrepreneurs and lifestyle brands, by teaching them how to secure their own publicity and grow their industry authority, fast.
With Lynn at the helm, brands are guaranteed excellent service backed by over a decade of experience in the industry. Lynn has solidified her authority as an award-winning PR mogul by managing countless successful campaigns and securing multi-million dollars worth of media coverage in mainstream publications worldwide.
Most impressive of all, this DIY Publicity expert created The Launch and took it to six-figures within the first nine months – all while graduating with an MBA, being pregnant with her second son, working from home, and raising a busy toddler.
As an agency, The Launch believes that every brand deserves to experience the power of PR. And though it may seem counterintuitive, they relish in sharing their expertise with those brands who need it but can’t afford it.
To equip individuals with the necessary knowledge to communicate with the media, The Launch has created the offering Pitch Like a Publicist. This online masterclass gives brands the exact steps and templates needed to pitch their stories in a way that gets results.
All business owners, upcoming publicists, and female entrepreneurs are invited to crack the elusive publicity code, generate buzz online, and build brand credibility with the help of Lynn’s signature, self-guided PITCH process. In just five clear and concise lessons, Pitch Like a Publicist takes participants through the proven and tested steps: prepping one’s profile, investigating, thinking like a journalist, creating content, and, finally, hitting send.
For those brands looking for a more hands-off approach to PR, The Launch also takes on a select number of retainer clients each year.