Some people strive for something better in their lives than what they have and work to change careers. It might be because they want to make more money or simply don’t like their original job all that much. Both of these reasons were true for Cody Cornwell, who went on to become one of America’s foremost branding experts.
Cornwell runs Heavy Marketing LLC with his friend Ron Earley, which he started in February 2017. They’re a branding company that handles everything from business consulting to high-ticket sales calls to ad creation and implementation. In their first month of operation, Heavy Marketing brought in USD 450,000 for their clients’ brands. Within 60 days, they brought in USD 700,000.
Heavy Marketing started as a strictly marketing company, but Cornwell quickly realized two things while working with clients. “First, most of our clients didn’t have a sales team,” he said. “Second, if we picked up their marketing efforts, they would still struggle because they couldn’t keep their quality of work up given the increased business.” For this reason, they expanded the company into creating consulting and sales closing packages.
“We were so successful from the start because we helped our clients scale upwards, as well as created marketing packages for them,” said Cody. “Some growth strategies don’t work as well if this isn’t the case.”
Their business strategy helped one of their clients secure USD 925,000 in contracts during the month of December. “December is the most difficult time of the years for sales,” Cornwell said. “Despite these odds, we managed to make it their most productive month of the year.”
When he was 19, Cornwell started working as a welder on an oil pipeline. However, he wasn’t satisfied with the work, and it made him sick. “Even though I was good at it, I just knew it wasn’t my calling,” Cody said. “I knew I had to try something different for my health and my sanity.”
He had an interest in psychology, so he started reading books on the subject. Soon, he was taking online courses and reading books about marketing and branding, allowing him to start building the substantial expertise he has today.
“I’m mostly self-taught,” said Cornwell. “It took determination and lots of time, but anyone can make their dreams come true this way. It just comes down to how much you want it.”
Cody is currently focused on scaling Heavy Marketing even further. “I think we’ll soon be one of the foremost branding companies in the country,” he said. “I think I have the knowledge, and our team has the skill to make that a reality.”
