The spotlight is beginning to shine on Pakistan’s fashion community as more Pakistani fashion designers gain recognition for their flawless artistry, sophistication, clean lines, and mastery of understated style. Undoubtedly, social media and blogs have become essential tools for fashion, especially in marketing and brand-building. Tapping into that trend, Clothes Planet is becoming a powerful force in strengthening Pakistani fashion through the power of the Internet.
Clothes Planet is an online publication that has grown immensely in readership and renown in recent months. The fashion blog seeks to offer objective content and competent writing on the latest clothing and fashion trends. In addition, the site hosts a collection of features and articles regarding Pakistan’s apparel industry and informative content for people who want to look their best. On the platform, readers can find the newest collections, celebrity fashion news, brand bargains, a ranking of the top brands, and the best sales.
Clothes Planet was co-founded by Tabraiz Bukhari and Shahzad Abbas, who came up with the idea for the site after discovering no one had created a website mainly for the Pakistani fashion industry, even though several online platforms in the country were posting with significant readership. They talked about the concept of the blog and created a website for fashionistas and clothing enthusiasts. Furthermore, they intend to make this platform more interactive in the future, aiming to allow users to share their ideas in the space while rating and commenting about the products they adore.
Despite the proliferation of clickbait or misrepresentation online, Clothes Planet tries to break the mold. The team behind the brand publishes what is accurate and up-to-date, holding journalistic integrity and facts to a high standard. In fact, each article the team puts out goes through a thorough review procedure. Their writers are also committed to only covering subjects relevant to their field, holding back on temptations to write for other, more popular niches.
Fashion has molded society to come together and celebrate individuality. Along with the development of the human race came the custom of wearing clothing and items made from diverse materials and even cultures. In a country like Pakistan, this cause is even more critical.
The Clothes Planet believes, above all else, that the best approach to enjoying fashion is to look good and be yourself while wearing your favorite outfit. They hope to encourage more Pakistanis to value great clothing and draw strength and confidence from it. Moreover, Tabraiz hopes that by highlighting Pakistani fashion, he can introduce his country’s ingenuity to the rest of the world.
The fashion industry’s growth has been skyrocketing for years thanks to technological advancement. Many brands use social media, blogs, online ads, and other digital channels to grow their reach and commercial value. Influencers also strengthen brands on Instagram and other social media spaces, e-commerce improves global sales and supply chains, and fashion blogs help proliferate fashion direction.
Riding this trend, Clothes Planet hopes to become a force in Pakistani fashion while creating content that educates and entertains readers across Pakistan and the rest of the world.