Haas Media is a brand that helps businesses secure high-level media placements and offers crisis management services. In this exclusive interview, Haas Media’s CEO, Christine Haas, discusses the new AI technology ChatGPT and both the benefits and potential concerns business owners should be aware of.
One potential benefit is the ability to quickly and accurately generate human-like text and responses to prompts, which can save time and resources for businesses. Additionally, AI systems like chatGPT can also help businesses better understand and analyze customer data, providing insights that can inform marketing and business strategies.
However, there are also potential drawbacks to consider. Businesses that rely heavily on AI systems may be at risk if the systems fail or experience problems, so it is important to have contingency plans in place.
One of the main concerns with AI systems like ChatGPT is data privacy, as these applications often require access to large amounts of data which can raise security concerns. Data is only as secure as the systems and processes in place to protect it. Any weaknesses, vulnerabilities, or just simple human error can threaten data stored or processed by the AI system.
“Business owners need to ensure that they have appropriate safeguards in place to protect customer data,” Christine explains, “and if they don’t already have a crisis management plan, or their plan is not up to date, they should consider developing one that can be implemented immediately if necessary, if that customer data is exposed.”
Bias is another potential issue with AI, as the systems can sometimes reflect the biases of the data they are trained on, leading to biased results or decisions.
Finally, AI systems have the potential to automate certain tasks, leading to job displacement for human workers. Business owners should consider the potential impact on their workforce.
While AI systems like ChatGPT can be very effective at generating human-like text and responding to prompts, they are not currently capable of performing all of the functions of a search engine, such as indexing and searching vast amounts of information on the web, ranking and organizing search results based on relevance and importance, and incorporating features like spell check and language translation.
In the short term, it is unlikely that chatGPT or any other AI system will fully replace Google Search or other search engines. However, this does not mean that AI systems like ChatGPT will not play a significant role in the future of technology and business. As AI technology continues to advance, it is possible that chatGPT or similar systems could become more advanced and able to perform more functions. For entrepreneurs and brands who rely heavily on Google search for customers and followers, it is important to stay up to date on the latest developments in AI and be prepared for potential changes in consumer habits.
As with any new technology, it is important for businesses to:
- Stay informed about new technologies
- Understand the capabilities
- Consider potential risks and benefits
- Adapt to new developments
- Engage in proactive planning
Doing so will allow business owners to stay competitive in the rapidly changing digital landscape while not being caught unawares if issues arise.
About Christine Haas
Christine Haas is the CEO of Haas Media, a company that helps clients secure media placements and offers crisis management services. Haas is a skilled media placement expert who coaches executives on on-camera presence and content, prepares them for Q&A sessions with reporters, and pitches and secures targeted media for maximum exposure. She has also provided campaign and fundraising services for organizations such as the Susan G. Komen Foundation and the National Center for Missing and Exploited Children. Haas has 17 Emmy awards for her work in broadcast journalism and has anchored newscasts in top markets including San Diego, Tampa, Minneapolis, and Houston. She is a graduate of Illinois State University and has written a book titled “The Ranch.”
