Europe may have many jewelers, but A Jewellers remains unparalleled. This is because every facet of their service is of the highest quality, from the diamonds and craftsmanship to the creative genius behind the scenes.

A Jewellers was founded and run by 35-year-old businessman Abtin Abbasi, and they are a luxury watch and jewelry business. Abtin has been interested in rap music and culture ever since he was a child. He has always been drawn to the rap community’s fashion and bling. He also always had an aptitude for business and learned to use it early on. 

 He was also confident of one thing: he was never going to work for anyone else. A business career was always his plan. He had always hoped to start his own business. It all started on the school playground, where he would bring candy and drinks to sell to his fellow students. Later, he moved on to dealing with mobile phones and, later still, the purchase and resale of trendy, high-end sportswear brands.

When Abtin was about 18 or 19, he was given a watch that sparked his interest in becoming a jeweler. He was utterly clueless when it came to wristwatches, but that didn’t stop him. He accepted the offer and, upon further inquiry, was advised to try selling the watch in London’s Hatton Garden. He didn’t just accept the first offer from the hard-nosed jewel merchants; he went around to try other merchants before settling for the best deal. All the pieces began to fit together after that, just as he had imagined. He enjoyed the hum of the activity.

After his last deal, Abtin kept buying and selling watches on the street. He later got into the scrap gold business, refining and testing the gold before selling it as bullion. He made similar connections with old Indian diamond dealers, who became his friends and mentors in the diamond trade. Relaying his experience, he said, “I could not have learned as much about diamonds in a six-month, one-year GIA course as I did from buying and selling with these old, experienced diamond cutters.”

Speaking about his early career, he explained that it was a process of trial and error to learn who to trust and who to let go of. He said, “Keep a positive mindset. You will have so many setbacks when you run your own business. Having a strong mind and perseverance are imperative for success.” Now that Abtin has set the ball rolling, famous people are placing orders with A Jewellers for one-of-a-kind jewelry.

Abtin got into the jewelry business because of his desire to be self-employed and his interest in rap culture and fashion. Given his success, it’s not surprising that famous people like Floyd Mayweather, AJ Tracey, Skepta, Krept and Konan, and Wizkid all go to him for jewelry.

Abtin may have achieved some success, but he isn’t about to sit back and take it easy just yet. As far as he’s concerned, success is when he achieves his personal best in whatever endeavor he undertakes. One of his most recent plans for the company is to increase its number of stores. He also wants to grow his team and make his brand the most well-known in the jewelry business.

If you are a budding entrepreneur, Abtin says, “Don’t give up; put in the hard work!” Check out @a_jewellers on Instagram to see some of their masterpieces.