Danny Duncan is onto his newest venture, Good Sport, where his manager Stefan Toler and himself teamed up with the Forbes 30 Under 30 creators of CROSSNET, Chris and Greg Meade, Michael Delpapa and their CFO, Chris Koop.
Duncan has nearly 7 million subscribers on YouTube and more than 20 million across all social media channels. He also sells apparel in an online store, Danny Duncan 69, and mass retailers such as Zumiez and Spencers. CROSSNET is one of the fastest growing backyard sports and is now sold in more than 3,500 stores such as Dick’s Sporting Goods, Academy Sports, Sam’s Club and more!
Duncan announced the partnership in one of his latest YouTube videos. The other partners in the venture are Chris Koop, CROSSNET’s CFO and Stefan Toler, Duncan’s manager.
The goal of Good Sport is to change the way we play and disrupt the sporting goods industry with the influencer-led brand by providing alternatives to dated backyard games. He has experience in the sports world, having worked with the NFL and playing in a recent celebrity pickleball tournament.
The brand plans to roll out a series of 30-40 games over the next year or two, such as SmashNet, which combines roundnet and ping pong; Bubble Bash, where players wear inflatable suits, bump off each other and fall to the ground; and backyard pong, an oversized beer pong game. They plan to roll out the products in stores such as Academy; Scheel’s, the Midwestern sporting goods chain, and Dick’s Sporting Goods, in spring 2023. In the meantime, they are selling the first three games through their website.
The partnership came together when the CROSSNET team reached out to Duncan with an offer to advertise. Finding they had a lot in common, they got to brainstorming, which led to an in-person meeting at Danny’s home where they started to come up with new products together. They had soon agreed to create a sporting goods company together.
The partnership will allow the company to promote the products on Duncan’s social channels, providing a strong competitive advantage, not only on the DTC side, but in-retail as well. Duncan, known for his comedic videos, has a big following among the youth, which he’ll be able to take advantage of and do in-store meet and greets like he currently does for clothing merchandise.
Be on the lookout for more from Good Sport, the newest creator led brand whose mission is to change the way people play.
