Getting crumbs off the pie is an option that many people will choose without batting an eyelid. But, seasoned entrepreneur Jamie Smith sees the bigger picture better than anyone and has built a business, BrxndMe, structured around getting the whole pie for her clients and securing a future for them while at it. 

BrxndMe is a brand management agency in the sports, entertainment and business worlds giving its clients direct shots at ownership. BrxndMe works with predominantly college athletes who have visions beyond having an illustrious sports career or just signing an endorsement deal. The agency’s goal is to instil an ownership mindset while guiding them towards achieving that.

BrxndMe is well-positioned and firmly rooted in the brand management industry. The agency has taken a lead position under the new NIL rule (Name, Image and Likeness) and NCAA, with more than ten clients joining the agency in the past year. Some of its clients include Division 1’s most notable prospects like top-projected college safety Jaquan Brisker, Keandre Lambert-Smith, Tank Smith, Hollis Mathis, to name a few. 

BrxndMe’s distinguishing factor as a brand management agency is its principle of putting the athletes first. The agency also makes it a duty to educate the athletes on brand development, business development, financial management, marketing and advertising and day-to-day business operations skills. It sets itself apart from other agencies entering the new NIL rules by taking things beyond sponsorships and endorsements. Describing BrxndMe’s core offering to each of its clients, Jamie said: “BrxndMe’s vision & mission is to educate, mentor and guide each athlete on how to become their own boss, create leverage and teach them how to even negotiate their own deals. We place an established team around the clients such as an accountant, team of lawyers, successful entrepreneurs for mentorship, a team of creatives to build content for the athletes brand, even so much as providing grooming services for the clients.”

BrxndMe takes its representation beyond just business. The agency is heavily invested in its clients’ progress, and it pulls all the stops all the time to ensure they succeed on and off the field. BrxndMe has enjoyed such wholesome leadership under Jamie Smith primarily because she was once a college athlete too and quite understands the challenges the average young athlete faces. She is a former Division 1 college athlete and has expressed her profound desire to help as many athletes as possible become successful.

With more than 30 endorsement deals negotiated and the client portfolio expanding, BrxndMe is also looking at hiring more capable hands to help keep pushing the company forward. Lamont Wade recently joined the company with his wealth of experience in the world of football and business. BrxndMe also sets up its athlete clients with their own websites, an LLC, merchandise, clothing line and a full-fledged team of creatives and professionals to turn them into successful entrepreneurs.

Learn more about BrxndMe on the company’s website or follow the agency’s Instagram page.