Image Commercially Licensed From: Unsplash
TZURI, a dynamic luxury jewelry brand that creates beautiful handcrafted pieces from bracelets and necklaces to earrings and rings, is excited to give back to the community and support charity initiatives based on its core values – inclusivity and self-expression. One such initiative is Pencils of Promise, a non-profit organization that strives to bring accessible education to children around the world.
Zuri Mesica, the visionary behind TZURI, has been working in the jewelry industry for more than four decades. Drawing from his experiences as well as his unique artistic perception of the world, Zuri strives to turn his pieces into wearable works of art that inspire and bring joy to customers. Beyond materializing beauty in precious metals and diamonds, Zuri wants to empower people, especially children, to reach their full potential. That’s exactly why the brand has chosen to collaborate with Pencils of Promise to reshape the landscape of education and bring knowledge to millions of young learners from different backgrounds.
The Inspiration Behind TZURI’s “The Expression Collection”
TZURI’s signature “The Expression Collection” is the first in the product line of the brand. A portion of all sales goes to aid education initiatives through Pencils Of Promise.
What makes “The Expression Collection” especially meaningful is the profound symbolism it is built upon. The image of the pencil and the metaphorical meaning behind it find a reflection in the stunning TZURI pieces to not only become great accessories but also embody the idea of knowledge as transformative power.
Zuri Mesica comments on his intention in the process of creating “The Expression Collection” : “A child’s identity and journey often begin with a pencil. When properly mentored, they learn to forge ahead developing intellectual skills and their own sense of creative self-expression.”
Indeed, a pencil pattern is clearly recognized in meticulously crafted, diamond-encrusted masterpieces from the collection such as beautiful rings, pendants, and bracelets with sophisticated designs. Each item evokes associations with the feelings of freedom, growth, and exciting creativity that mark a happy childhood.
Quite symbolically, the collection started with a simple pencil in Zuri’s hand and grew from a series of sketches into a captivating product line encapsulated within the essence of this humble yet incredibly transformative tool.
“The Pencil is more than just a design element, it epitomizes a life journey where valuable lessons pave the way to our achievements,” explains Zuri Mesica.
The Impact Beyond Beauty
As TZURI continues to make its mark across the globe, Zuri Mesica finds pride and satisfaction in knowing that each sold piece of his jewelry contributes to uplifting young lives and brings positive change to the world. The brand is committed to the continued support of Pencils of Promise and plans to participate in more initiatives led by the organization.
Recently, TZURI sponsored and took part in the Pencils of Promise’s 15th anniversary Gala, an event that celebrated the achievements of the NGO and shared valuable insights with those involved in its activities. TZURI donated a piece of jewelry to the charity auction and presented a special edition “Promise” bracelet collection to support the cause. The bracelets feature such words as “support”, “dream” and “empower”, signifying the values TZURI and Pencils of Promise promote with their global efforts.
When wearing the pieces from The Expression Collection, people not only adorn themselves with exquisite beauty but also carry the profound meaning of empowerment, education, and support for a brighter future, making a tangible impact beyond beauty.
Working Together for a Better Future
Today, from his flagship salon in Beverly Hills, California, Zuri curates his exquisite collections while fostering collaborations with stylists in adorning celebrities, athletes, and high-profile individuals. The visionary is also working on new collections to embody his understanding of beauty and enrich it with the values he holds dear.
TZURI’s fundamental mission continues to revolve around transcending mere aesthetics and urging collectors to advocate for meaningful change by promoting education and self-expression. A collaboration with Pencils of Promise is a testament to TZURI’s commitment to working together for a better future, using the power of beauty and education to uplift and empower young lives.
“We are more than adornment, we are empowerment,” says TZURI’s slogan, and these words resonate in every collection Zuri creates as well as every initiative the brand endorses.
