Image Commercially Licensed from: DepositPhotos
By: Jon Stojan
Businesses rely on communication internally and externally with clients to build their reputations. Your company’s reputation is paramount, so you should only trust the best in the business with your email needs. While Gmail and Outlook may be the most well-known email services, it does not mean they are the best. Bare Metal Email has everything you need to ensure your business has a reliable communication network.
Bare Metal Email focuses on deliverability to guarantee your business can reach as many customers as possible. All of Bare Metal’s advanced features are in place to maximize the deliverability of emails and to prevent blacklisting. Email is greatly affected by your IP address. Unlike most services, Bare Metal gives each client a dedicated IP address. On business email services like Gmail, multiple businesses share an IP address, meaning if another business gets blacklisted, so will you. Bare Metal Email guarantees that your IP address will not be impacted by any other business and, in turn, keeps your reputation safe. Bare Metal’s IP ranges are highly maintained, and their experts liaise directly with T1 Email Service Providers and Blacklist providers to ensure the best possible deliverability.
Email server maintenance also plays into reputation management. Similarly to IP addresses, most business email services do not have dedicated servers for each business. Bare Metal offers custom server solutions that handle all your email needs. As your business grows, you will need to upgrade and increase the capacity of your servers. With Bare Metal Email, growing your servers is simple. Bare Metal will recommend server solutions based on the memory your server needs, processor size, the amount of RAM you need, and more. All of these factors will need to be adjusted based on the growth of your company and the size of your files. Bare Metal guarantees a deliverability rate of 98% because they pay attention to each and every detail that could stop your emails from getting to valued customers.
The final element that could be blocking your marketing emails is a spam detector. You may notice that through other email services, your emails show up as spam or junk in your customer’s inboxes. Bare Metal Email has a built-in spam checker that looks over the content of your emails before they are sent. This functionality will identify specific phrases, images, and HTML elements that could trigger spam filters. While you can personally review the email text to ensure its uniqueness, have you considered checking the header and footer images or examining the HTML? These elements could have a detrimental effect on your business emails and you would not know otherwise. Bare Metal’s spam-checking technology breaks down the email piece by piece, looking at each layer of the email for potential filter triggers.
When it comes to business email services, most companies only look at the obvious options. This narrow approach can negatively impact clicks and open rates for essential email communications. Using Bare Metal Email is the easiest way to guarantee better customer relations and boost email marketing. Leave poor communication behind and improve your company’s reputation by switching to the best business email alternative.
