The Mexican artistic and creative director has managed to forge an impressive career in a very short time, something that has catapulted her within her scene as one of the promises of style and imposes her stylistic vision of fashion to her clients with incomparable success.
In a little over three years of graduating from Parsons School of Design, she has achieved accomplishments that no other has been able to achieve in such a short period of time. For example, she designed and directed the creation of the websites for “Theory for Good”, the sustainable branch of the prestigious brand Theory, working closely with copywriters, the creative director, and the CEO to create the best visual and informative experience for her audience.
For the same company, she designed concepts and visual content for the campaign of the same product line on Theory’s social media. This increased reach and interaction by a significant percentage compared to the previous campaign. Her job was to use innovative graphic design and animation techniques, creating a cohesive visual aesthetic that reflected the company’s brand identity and connected with the target audience effectively. This was something she did in close collaboration with the marketing team and social media strategy, to ensure that the visual content met the objectives, thus making a positive impact on the company’s growth and visibility online.
But it doesn’t stop there, she was also recruited to collaborate with a team of graphic artists and designers to revamp the visual image of the Dezso jewelry brand, including the website, product packaging and digital marketing campaigns. The result was a refreshed and cohesive visual image that had a significant impact on the brand’s sales.
At the same time, Balbina also launched her freelance art direction and styling project, which she called “tra Di noi by B” with which she has had the privilege of working with different personalities and brands in her native Mexico. Balbina has developed a solid portfolio with a variety of creative works that showcase her style and skills in the fashion and art industry, generating a traffic of thousands of users in social media such as Tiktok and Instagram, in her account @tradinoibyb.
