By: Nic Abelian
ArmoredSoul, a faith-based company specializing in jewelry, apparel, and home decor, has emerged as a beacon of light in a marketplace often dominated by negativity and darkness. Founded by husband and wife duo, Christopher and Sabrina Hayes, in 2023, ArmoredSoul is dedicated to loving God and loving people, bringing the Word into all nations, and giving individuals the opportunity to tie His Word to their wrists so that they never forget. This mission is encapsulated in their mantra, “Arm Yourself With Truth.”
The journey of ArmoredSoul is deeply rooted in the founders’ personal and professional experiences. Christopher and Sabrina are not new to entrepreneurship, having previously founded SanctuaryGirl, KingdomGirl, and Amalgamated Pixels. Their combined expertise and passion for creative evangelism have driven them to create a unique brand that stands out in the industry.
The inception of ArmoredSoul is a story of resilience and innovation. Originally starting as SanctuaryGirl with a direct sales model, the Hayes family sold their 8,000 square foot home in Douglasville, GA, to launch the company from Sabrina’s parents’ basement. The COVID-19 pandemic posed significant challenges, crippling their direct sales approach. However, the Hayes family saw this as an opportunity rather than a setback. The pandemic led to numerous vacancies in retail spaces, allowing them to open their first brick-and-mortar location at the Arbor Place Mall in Douglasville, GA, at a significantly reduced rent.
Their first store was a testament to their commitment and community spirit. Friends, family, and members of Chapelhill Church rallied around them, contributing to the store’s construction and design. The store featured “The Prayer Post,” a wooden column where customers could pin their prayer requests. This initiative fostered a sense of community and support, as people from all walks of life came to the store for solace and prayer.
The success of their first store led to the opening of four additional locations in Newnan, GA, Novi, MI, Alpharetta, GA, and Raleigh, NC. Despite the success, the return of major corporations to the retail scene post-pandemic led to a surge in rental prices, forcing them to close their stores. Undeterred, the Hayes family transitioned to a wholesale model with KingdomGirl, allowing them to continue producing their beloved products without the overhead of physical stores.
Yet, something was still missing—the personal connection with their customers. This realization gave birth to ArmoredSoul, a rebranded and reinvigorated venture that allows them to engage directly with their community once more. ArmoredSoul embodies the spirit of SanctuaryGirl, now with a renewed focus and a mass appeal to both women and men across the globe.
Christopher, an award-winning graphic designer, brings his expertise to every design, ensuring that each piece of jewelry, apparel, and home decor item is unique and meaningful. Sabrina, an ordained pastor and visionary, infuses each product with a sense of purpose and spiritual significance. Together, they create items that not only appeal to Christians but also to anyone seeking encouragement and inspiration.
The brand’s commitment to quality and excellence is evident in every product they offer. Each item is prayed over before being shipped, a practice that reflects their dedication to serving their customers with love and faith. This spiritual aspect sets ArmoredSoul apart from other brands, providing a unique blend of style and substance.
The Hayes family’s story is one of faith, perseverance, and community support. Their journey from the basement of Sabrina’s parents’ house to the launch of ArmoredSoul is a testament to their unwavering belief in their mission and their ability to adapt and thrive in the face of adversity. Their products, ranging from jewelry that ties the Word to one’s wrist to apparel that inspires and uplifts, are designed to bring light into the lives of their customers.
ArmoredSoul’s online presence has grown significantly, with a dedicated website and active social media channels. They continue to engage with their audience through these platforms, sharing their message and products with a wider audience. Their goal is to return to brick-and-mortar stores, where they can once again create spaces of peace and prayer for their customers.
In a world where negativity often prevails, ArmoredSoul stands out as a brand that offers hope, encouragement, and a sense of community. Their mission to “Arm Yourself With Truth” resonates with people from all walks of life, making them a brand that is not only needed but cherished.
For more information, visit ArmoredSoul.com and follow them on Instagram, Facebook, YouTube, and Pinterest. ArmoredSoul is here to make an impact for the Kingdom and spread light in a dark world, one product and one person at a time.
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Published by: Holy Minoza
