The right perfume has the power to make an impression and express a person’s personality. But, unfortunately, quality perfumes can be tough to find and are often outside people’s budget range. However, one entrepreneur and perfume enthusiast, Anne-Krystel Goyer, hopes to make high-quality perfumes more accessible and affordable.
Together with a group of certified perfumers in Provence, Anne-Krystel developed her first Extrait de Parfum called AnneKrystel8. Extrait de Parfum essentially does not contain any additional water, like other types of fragrances, so it has better quality and is more long-lasting. According to her, each note in the olfactory pyramid of this perfume for women corresponds to a quality of the ideal woman.
Selling perfume is more than just a business to Anne-Krystel; it is also a form of activism. She wants to deepen people’s knowledge of perfumes to add value for her clients.
Furthermore, she wants perfume users and potential clients to be aware that there are four different types of perfumes: Extrait de Parfum, also known as “perfume,” Eau de Parfum, Eau de Toilette, and Eau de Cologne. Because most people mistakenly believe they are wearing perfume when they are wearing Eau de Parfum and not actual perfume, she calls her creations “Extrait de Parfum” to make it simpler, more distinct, and, most importantly, to avoid confusion.
Anne-Krystel developed the AK47 as a male Extrait de Parfum. After that, she also started selling cosmetics like moisturizers, oils, masks, and serums. As Anne-Krystel expands her network and widens her reach, she wants to offer her products to those who enjoy fragrance and cosmetics. Anne-Krystel stated in an interview, “I want people to understand the differences in perfumery and I want prospective customers to comprehend why I offer high-quality products at the lowest possible cost.”
One of the most distinctive aspects of her brand is the price. While major fashion houses charge approximately $150 for 7 milliliters and $700 for 50 milliliters of Extrait de Parfum, she sells a travel-sized bottle of her perfume for only 19 dollars.
Anne-Krystel studied fashion for a few years, later leading her to the desire to make perfume. With all the dedication she has poured into every bottle of her fragrances, she hopes those who use them experience calm and self-assurance. She knows how intensely scents can positively affect one’s self-esteem, which is why she works hard to create scents that make women and men feel confident. To Anne-Krystel, her perfumes are not just an accessory but a way to empower individuals, and she hopes to be successful in bringing happiness to those who wear them.
The perfume expert makes a point to play a positive role in the community, supporting the David Lynch Foundation to give back to those in need. This charity works to change lives by giving the most vulnerable access to the evidence-based transcendental meditation (TM) technique, a tool for empowerment and healing.
Anne-Krystel hopes to elevate AnneKrystel8 & AK47 as one of the go-to names for high-end but affordable perfumes for women and men everywhere, aiming to give more people a unique opportunity of luxury that they can afford.
