The beauty industry is among those that have undergone some of the most significant changes. When concerns regarding the materials used in beauty products started erupting, many chose to boycott some of the major brands and sought a more natural solution. Since then, entrepreneurs have delved into the establishments of small businesses that utilize natural and organic products to help accommodate customers. Joining the cause is the ever-growing Alayah Beauty.
Conceptualized in 2021 and launched earlier this year by Instagram user Yselyaya, Alayah Beauty is a brand that strives to celebrate one’s natural beauty. The company’s mission is to help customers feel and look their best.
“When you feel your best, you have confidence that leads to success,” said the CEO.
The voices calling for people to embrace their natural beauty have risen in the last decade. Alayah Beauty is a brand that has joined this cause, creating products that can improve and de-age customers. The brand’s catalog includes moisturizers, lash and brow serums, toners, facial cleansers, and rewind serums.
“My brand is an organic skincare line. All of the products were created using plant extracts,” explained the Alayah Beauty founder. “They are jam-packed with natural sources of vitamins, antioxidants, ceramides, retinol, hyaluronic acid, and niacinamide. For example, the lash serum is also an organic product with all the vitamins to promote natural eyelash and brow growth. With daily use, you can start seeing results within a month.”
Alayah Beauty goes beyond the norm of selling products. It also emphasizes the importance of routines to help people maintain their beauty. The brand educates people on the causes of things like eyelash loss and growth. For example, Alayah Beauty points out how excessive stress and aggressive makeup removal affect lashes in one post. Stress can affect not only the eyelash but also one’s hair. In addition, how one removes lashes is a significant factor, as the struggle to remove makeup by scrubbing and rubbing one’s eyes can do more than just remove the makeup.
As a result, the brand encourages people to become more self-aware by avoiding mascaras with ethyl alcohols, parabens, and phthalates. They cause the lashes to dry, become brittle, and break. Instead, they encourage people to take up a daily lash routine.
“You must care for your lashes as you care for your hair or face. Leaving debris near your lash line clogs the pores and doesn’t allow for your lashes to grow,” urged the brand. “It also causes eyelash mites. These worm-like parasites feed on oils and debris on the lash follicles and lash line. These little critters can cause big problems, like redness, itching, swelling of eyelids, eye infections, and permanent loss of eyelashes.”
Something else that sets Alayah Beauty apart from others is its use of beauty and skin affirmations to build confidence. This has attracted many to the brand, building a community of empowered customers and beauty lovers.
As a brand, Alayah Beauty strives to go the extra mile for its customers, offering them organic products and education. Its resolve sets the stone for the brand’s future, making it a promising endeavor and a significant contributor to the beauty industry and customers. Additionally, the product’s affordable prices set it apart from others, giving it an extra edge in the space.
Alayah Beauty’s emergence will be a revelation as the brand seeks to expand its influence throughout the United States, helping thousands, if not millions celebrate their natural beauty with safe products.
