In 2018 Kevin Zhang graduated from Vanderbilt University with high honors and a 6-figure job as a management consultant for McKinsey & Company. Most graduates can only dream of working for McKinsey, an organization that has generated more Fortune 500 executives than any other and boasts an acceptance rate 5 times lower than that of Harvard. Zhang, however, was not content. He had recently witnessed the parabolic rise of eCommerce startups such as Warby Parker and Allbirds and decided to risk his salaried security for a chance at building his own eCommerce brand. Taking his $3,000 in savings from his summer internship and delaying his McKinsey start date, Zhang began applying himself to learning everything he could about the eCommerce business model.
Unable to afford private mentorship or expensive courses, Kevin Zhang learned through old-fashioned research and trial-and-error. He spent 6 months watching countless YouTube videos, testing a variety of different approaches, and creating 4 failed eCommerce stores in a row before he finally cracked the code. The blood, sweat, and tears he poured into the endeavor finally paid off when his fifth store generated its first month of profitable sales. Within 6 more months, Zhang had perfected his approach across multiple new eCommerce stores and achieved the unthinkable — over $20 Million in sales in his first year of business.
Kevin Zhang’s success attracted the attention of the eCommerce community and he became highly sought after for mentorship, speaking at AffiliateWorld Asia 2019 and creating a YouTube channel that has accrued millions of hours of watch-time by thousands of aspiring entrepreneurs. Realizing the appetite for his eCommerce advice and looking to give back to the community, Zhang set to work on his own eCommerce education program.
Unlike many educators that make a course with only a few short video lessons, Zhang set a goal of producing a high-quality eCommerce incubation program that would provide comprehensive mentorship and resources to individuals of all backgrounds and experience levels. He decided early on that his measure of success would be the performance of his students; his goal was to lead the space in the number of 6-figure and 7-figure student success stories. Four months of tireless content development later, Kevin Zhang’s flagship program, eCommerce Millionaire Mastery was released into the wild. Featuring over 185 modules, weekly live calls with Kevin himself, and access to his personal fulfillment and graphic design teams, the program was an immediate success, generating a growing community of over 3,000 students.
Kevin Zhang focuses his efforts on doing everything in his power to ensure students are not just joining the community but truly thriving. His energy and passion for education are evident on every one of his weekly coaching calls, some of which last up to 2 hours and cover everything from nitty-gritty questions on Facebook advertising techniques to broad-based advice for scaling online businesses. Zhang handles every question with ease, quickly identifying the potential solutions to each problem, and recommending a straightforward plan of attack. In these sessions, he draws heavily not only on his eCommerce background but also on his consulting experience, which trained him to efficiently break down problems into their component parts.
Kevin Zhang’s teaching strategies seem to be working, considering his student’s incredible success within such a short time frame. Kevin’s cohort already includes multiple students with over a million dollars in sales and even more students who have surpassed 6-figures. Remarkably, these successful students share the common theme of starting their entrepreneurial journeys with little to no prior experience and very limited capital. Always looking for a way to motivate and inspire, Zhang has established an awards system to acknowledge their impressive achievements. Each 6-figure student receives a custom metal plaque and those who have earned over 7-figures will be recognized (once COVID-19 restrictions have lifted) with a flight to Kevin’s Hollywood Hills home for a fun weekend of coaching and socializing with Kevin and other industry leaders.
Following the incredible success of eCommerce Millionaire Mastery, Kevin shows no signs of slowing down. In the past month alone, he has released multiple new course lessons, created a downloadable student handbook, and worked with a fulfillment team to improve package tracking for his students. In the coming months, Kevin Zhang hopes to continue providing value to his students while leading his own brands to national prominence. Regardless of the endeavor, Kevin is sure to find success as his motto is and always will be: “value always floats to the top.”
