Abdo Mazloum spent ten years in the field before deciding to build a marketing company around a more human approach. His technical background gave him a reason to believe he could contribute something different. It also shaped the work he would take on at Webtmize, where growth is approached through measurement, optimization, and an understanding of the client’s business goals.
Today, Abdo identifies AI automation and generative engine optimization, or GEO, as two important developments in his space. For the Montreal-based agency’s CEO, they extend a career that began with the technical side of attracting an audience online.
From Computer Science to Campaign Management
A computer science graduate, Abdo started as an SEO specialist at SSENSE. He progressed into leadership, followed by display marketing management at Beyond the Rack and a vice-presidential role at OPM Pros. In 2015, he stepped into his role as Webtmize’s CEO.
That sequence placed him in different parts of digital marketing before he ran his own company. Search visibility, display advertising, and management became part of the background he brought to the agency. In his own description, having a technical foundation in a marketing business gave the team an edge.
Webtmize focuses on SaaS and e-commerce companies. Its services include paid search and paid social, alongside SEO, web development, email marketing, and data science. The combination gives its work a scope beyond the advertising placement itself, covering how a business attracts attention and what happens on its website.
Abdo describes the aim this way: “Our goal is to provide effective data-driven solutions & optimizations designed to reach your business goals.”
Making Automation Useful to a Marketing Team
The agency’s data science offering provides a more specific view of what that technical approach involves. Webtmize describes using statistical modelling, machine learning, and data engineering to forecast trends, refine bidding strategies, and personalize audience engagement. Its listed activities include automated pipelines, trend detection, and A/B testing.
These are different uses of information within a campaign. Forecasting concerns what might happen next, while testing compares alternatives. Bringing those activities into marketing gives the team ways to examine decisions rather than relying only on the volume of activity it produces.
The company also offers reporting and automation, describing workflows intended to reduce manual reporting and deliver performance information to a client’s team. Its data science toolkit includes Python, Google BigQuery, Google Cloud, and the Supermetrics API. Those tools help explain the practical meaning of a technical marketing background in this business.
For Abdo, AI automation is one of the developments worth watching within that work. The opportunity sits alongside the agency’s existing emphasis on using data to guide changes. The stated objective remains a business goal, with technology serving the work of understanding performance and deciding what to adjust.
Extending Search Expertise While Developing Creative Capability
GEO is the other advancement Abdo singles out. Webtmize describes its AI and GEO service as work intended to improve a brand’s visibility in generative engines, including ChatGPT and Perplexity. That adds another area of focus to an agency whose founder began his career in SEO.
Its conventional search services still cover concrete tasks such as audits, keyword strategy, technical SEO, and content optimization. The agency also lists analytics tools for monitoring website performance. Together, those activities describe an approach in which visibility is supported by ongoing examination of the website and its content.
Abdo is also direct about an area he wants to strengthen. Despite the advantage he sees in the company’s technical background, he says its creative side is still being developed. He presents that as work in progress rather than claiming the company has already completed every part of its offering.
Developing that side of the company is a concrete next step alongside the technical work already underway. Abdo’s focus now brings together the AI automation and GEO opportunities he identifies with the creative capability he wants to strengthen, while keeping the human approach that prompted him to start the business.
