Marketing plays a significant role in increasing online visibility and creating a wide market base. Therefore, businesses should focus more on SEO marketing to beat the stiff competition in the online marketplace.
SEO is one of the strategies that companies can employ to create awareness of their brand, build an online reputation, increase web traffic and conversions in the end.
This article explains some of the best SEO marketing strategies that any business should employ to stand out from the rest of the industry.
Here are the top SEO strategies for startups:
Tip #1: Hire An Marketing Manager
The first step is to hire a competent marketing professional, preferably with a Master’s Degree in Management and Leadership, who can take care of your marketing team.
A capable manager can work with the team to improve productivity and reach your business goals.
A marketing manager is a person who can decide KPIs, create strategies, and measure the progress on a monthly or a quarterly basis to give you the best returns on your marketing investments.
Tip #2: Build Your Practice Area Pages
The first and most crucial SEO tactic for businesses is building and fleshing out the practice pages. This is the only way to show your customers that you do your best in the industry. However, having a single page that outlines all your practice areas is never a good idea.
Your practice areas should have separate pages if you want to increase online visibility. This way, you can easily add a specific keyword to the URL of the page.
Most websites will typically rank high on search engines because they have a URL that matches the keyword they are ranking for. Most marketers do this intentionally so that they can rank high on search.
When you have a separate page for each practice area, you get that chance to optimize with on-page keywords.
One easy way of achieving this is to add a FAQ section on the page. In addition, create more informative content if you want your website to rank at the top. Google and other search engines love more informative content.
Tip #3: Start Blogging
You should focus more on blogging once you have clearly outlined your practice areas and created pages for each area. The main objective of blogging is to create content you can publish on your web pages and drive web traffic.
So how do you achieve this? First, you should create quality, inspiring, informative and irresistible content for your audience.
It may not be that easy if you are blogging for the first time. How do you even find those topics to write about? There are many ways you can go about this:
- Use Google Auto-fill for suggestions on your target audience’s search online. Start searching for a topic on Google, and as you type, Google will give you a list of suggestions. This way, you get all the popular search phrases that you should include in your blog posts.
- Create a FAQ section on your practice area pages. The FAQ answers are some of the most common questions your audience has about your business. You can write down a list of all questions most of your clients ask on the first visit, phone calls, emails, and many more. Then, create blog topics from these questions and answer them. If you create an informative FAQ, your audience is more likely to engage with you.
- If you are already advertising your business on Google Ads, you can look at the campaign dashboard and identify some of the keywords people use to find your ads. Then, write down all the phrases and keywords with the highest volume and include these keywords in your blogs.
Tip #4: Register on Google My Business
If you haven’t registered your business on Google My Business, then you are missing a great opportunity for prospects to find your business online. When you register on Google My Business, you should not forget to claim each relevant location.
Google will be able to verify that you work on a particular address by sending you a postcard containing a verification code in just six days. Of course, sometimes it takes longer, and you have to be patient.
Now, as soon as Google verifies your listing, you should not forget to do the following as suggested in this Google My Business Listing optimization guide:
- List the hours you are available for business.
- Complete your business description.
- Give information relevant to that on your websites, such as the name, address, and phone number.
- Add the business photo and logo
- List all the practice areas you are specialized in, such as criminal justice, personal injury, and many more.
Tip #5: Create a Digital Video
Written content is still the most preferred content on websites. However, video is becoming one of the most preferred formats for most internet users. Video is said to drive the highest percentage of web traffic and increase conversions.
Create HD and engaging videos to publish on your web pages, especially the landing pages. In addition, capture client testimonials of your services and post that on your social media pages and website.
Also, you can create short videos of your services using video makers like InVideo and share them on YouTube. You can reach out to companies that offer this kind of service to help you market your brand on social media using videos.
Tip #6: Appear on Online Reviews
Most people will search your business online and read some reviews before finally making that buying decision. Therefore, if you want your business to rank at the top, you should obtain positive reviews of your firm.
You lose out on potential customers to your competitors if your business does not have any online reviews.
If you want to build an online review and testimonial for your business, you should ask some of your happy clients to drop a review on your website and social media platforms.
When customers leave negative reviews on your website and social media, you should try to respond to them as fast as possible because this can damage your reputation as a firm.
Tip #7: Use Voice Search
Voice search is an advanced voice recognition technology that allows users to perform more searches by speaking directly to devices such as smartphones, computers and home assistance devices like Alexa, Cortana and Siri.
Also, as per study, it is found that 32% of people use voice-activated search daily instead of typing.
Voice search is very beneficial for your website’s SEO growth as it helps increase rankings, revenue, and authority.
Final Thoughts
Like any other business out there, a business needs to attract most people to the business and scale up profits. Therefore, companies should focus more on digital or SEO marketing to improve their online visibility and web traffic. If you want to deploy the best internet marketing strategy, you can apply some of the tips shared in this article.
