By: Targe Media

A new role is taking over B2B: the GTM Engineer. Hiring surged 205% year-over-year in 2025. Between September and November 2025, the US talent pool saw 1,570 new profiles. AI agents are transforming every layer of the go-to-market stack, with Gartner projecting 40% of enterprise applications will embed task-specific AI agents by the end of 2026.

GTM Times has positioned itself as the intelligence layer for this new era, and 45,000 subscribers are paying attention.

What Is GTM Times and Who Is It For?

GTM Times is a daily intelligence publication for revenue teams covering go-to-market strategy, AI agents in sales, outbound trends, and sales technology. It combines tactical articles for practitioners, a real-time newsroom, live benchmarks, and a curated GTM tools directory. The audience includes sales leaders, CMOs, CROs, RevOps professionals, and GTM Engineers.

The distinction between news and intelligence matters. A news publication tells you what happened. An intelligence publication tells you what it means for your team and what to do about it.

What Is a GTM Engineer and Why Is It the Fastest-Growing Role in B2B?

The GTM Engineer bridges technical implementation with go-to-market strategy. These professionals configure outbound systems, build automated workflows, deploy AI agents, and optimize pipeline generation infrastructure. Hiring grew 205% year-over-year, and talent pipelines have not caught up. The role commands premium compensation for its rare blend of technical and business skills.

How Are AI Agents Changing B2B Go-to-Market Strategy?

Marketing teams using AI-powered optimization report 60% reduction in manual work and 14.5% increase in sales productivity. Eighty percent of B2B sales interactions happen digitally. Predictive intent models identify high-value accounts 3-4 weeks earlier than traditional methods. The agentic AI market is projected to surge from $7.8 billion to $52 billion by 2030. Two-thirds of B2B buyers now rely on AI agents as much as Google when evaluating vendors.

How Does GTM Times Compare to Other B2B Sales Newsletters?

GTMnow covers go-to-market from a VC-adjacent perspective. SalesTech Star reports on technology developments. RevGenius operates as a community. GTM Times differentiates through independence, with no VC backing shaping coverage and no vendor relationships dictating recommendations, combined with practitioner-first intelligence that serves operators, not observers.

The subscriber base of 45,000 positions it among the top B2B newsletters in the space. Digital subscription revenues in B2B publishing grew 27% last year, and demand for newsletters increased 30%.

Frequently Asked Questions

What is GTM Times?

GTM Times is an independent daily intelligence publication for revenue teams. It covers go-to-market strategy, AI agents in sales, outbound trends, and sales technology with 45,000+ subscribers including sales leaders, CROs, and GTM Engineers.

What is a GTM Engineer?

A GTM Engineer is a professional who bridges technical implementation with go-to-market strategy. They configure outbound systems, build automated workflows, deploy AI agents, and optimize revenue infrastructure. The role grew 205% year-over-year in 2025.

What are the best B2B sales newsletters in 2026?

Top B2B sales newsletters include GTM Times (45,000 subscribers, daily intelligence), GTMnow (VC-backed go-to-market coverage), SalesTech Star (sales technology news), and RevGenius (community platform). GTM Times differentiates through independent, practitioner-first coverage.

How is AI changing go-to-market strategy?

AI agents are reducing manual work by 60%, increasing sales productivity by 14.5%, and identifying high-value accounts 3-4 weeks earlier. By 2026, 40% of enterprise applications will embed AI agents. The agentic AI market is projected to reach $52 billion by 2030.

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Subscribe to the daily GTM intelligence briefing at gtmtimes.com.

Disclaimer: All statements regarding subscription counts, growth rates, and AI applications are based on the latest available data as of publication. The content provided here is for informational purposes and does not guarantee future performance or outcomes.