Every business needs a mission statement. The mission statement guides the company to the goal it is planning to reach. Without this, the company has no direction and, therefore, no motivation to move forward. Even when companies start out with a mission statement, very few actually follow through, rendering the mission statement obsolete and the company stagnant.
The company needs a goal, a purpose, a reason to keep going. That’s the reason for the mission statement, and competent leaders know how to utilize this to empower and guide their company toward their end goal. Below, 20 members of Authority Accelerator Group will discuss the ways to make the business a purpose-driven one. After all, that’s the only kind of business that succeeds.
1. Jason Pierce
Do what you love, love what you do. Utilize the OODA Loop: Observe – Orient – Decide – Act.
Set achievable micro-goals, feed the courage wolf, and starve the fear wolf. Practice daily routines to flow to the positive, and set time aside daily for positive winning visualization. Establish your “Ethos” (a written creed to live by). Ours is: We are constantly challenging the status quo in everything we do. Win in your mind. Flow & Joy. #PlayOn
Youtube: CHRONIC ATHLETICS
There is nothing more important in life than to believe in yourself and the mission you were destined to accomplish. No matter how dark the outside world is, you have to stay true to yourself with strength and confidence. My company, Sima Collezione, stands for all the positive forces of nature. It’s mission is to empower women by creating bold and vibrant dresses which bring out their inner beauty and light. Each purchase will help another woman in need through the brand’s charity. We all have a responsibility to carry out our dreams and make them one true.
3. Shane Michael Sleeper
Addressing reality is key to acquiring the proper change. Reality can be ugly, uncomfortable, and risky. In addressing reality, you must come to terms with what your end pursuit is as well, and put the two in line for maximum impact, using what you are given along the way to do so.
All of these things will vary from person to person as we are all individuals given unique ability, gift, and circumstance, but the story as a WHOLE still gets told. Where end pursuits tend to make the greatest impact, greater than we could ever imagine, occurs when we are in line with the correct foundation.
It can not simply be beliefs and ideas that bring change, but action so that real change happens. If you focus on the necessary, the unnecessary will be taken care of. It won’t always be pretty. If you are bringing the change, you will find the same ones doing nothing are the same ones bitching about you doing something. Do it anyway.
4. Austin Zelan
A purpose-driven business looks beyond the surface level that everyone sees. Business decisions must always be taken in view of the purpose of the business, otherwise they could eventually come to compromise it. Do things based on purpose, not on cost or convenience. Those things should not be the main driving factor of any business and are secondary in nature. Always remember that purpose must come first, and everything else will fall into alignment.
5. Andrea “addiRockART” Cordero
Profits are fleeting and empty on their own. Every business of course needs to make money to survive, but there’s so much more a business can do other than just provide a service. Sometimes it takes thinking outside the box. I’ve always been inspired by my hero, Jon Bon Jovi (who is both a rockstar and huge humanitarian), who put a call to action to everyone in 2020 with “Do what you can.”
As an artist and designer, it wasn’t clear to me how I could make a difference, but I decided to lend my art, branding, social media, and web design skills to as many charities as possible during the pandemic. People are largely visual, especially with platforms like Instagram, so I made graphics to support and advertise causes in the UK and USA, and aided in raising thousands of dollars by boosting visibility. Take your passion, your skill set, and really try to see how your business can make a difference. If nothing else, your customers will appreciate they are not only benefiting from your service, they also have a deeper connection to your mission.
6. Keith Ross Nelson
My two tips I learned recently in Kung Fu. One is a saying on the wall of our Dojo. It says “Train only to Master Yourself.” Are you doing your best? You’re only in competition with yourself. Don’t worry about others.
Just do you. The second one I came up with was, you never know so always be respectful. Be nice; be respectful; be honorable.
7. Jessica Lewis
To have a purpose-driven business, you not only must know your purpose as the leader but also find the need to solve a problem. To be purpose-driven, you must be people-focused and solutions-oriented. One cannot go without the other. Otherwise, the disconnect will lead to discontent and discourse. Combining purpose, solutions to problems, and people-focused efforts, your mission will be solid and you will never lose passion for your purpose.
8. Dorian Johnson
The impact your business makes is something that will outlive you. When you perish from this life, how you’ve helped people, made a difference, or changed the world will be your legacy. When it comes to what you stand for and how you want to shape the world for the better, those answers dictate the milestones that need to be met in order to live out that purpose, and without figuring it out, what’s compelling you to stay because entrepreneurship is not easy.
How many people do you want to help? How many lives do you want to change? Why is that important? What happens if you fall short of the goal? How much pain and suffering with people be left in because you couldn’t deliver your message?
All movements start somewhere. If you have an idea that enough people can support and rally behind, I feel you’re in good standing to change the world. If enough people rally behind it and can become passionate about your idea, it’s something that serves a deep purpose to provide healing to the world.
If those questions can’t be answered, I feel the business only has a matter of time before it fizzles out.
9. Kimberly La’Chelle
Always follow your dreams, never give up, believe in yourself, and if you can dream it, you can achieve it! No matter how much someone says it cannot be done, know that anything is possible if you believe! I’m a living proof of this.
IMDb: Kimberly LaChelle
10. Preston K. Buhrmaster
Each and every day, give yourself a reason to get up in the morning. Set goals and exceed your wildest expectations. Block out the negative influences from your life and begin spending each day setting and reaching new goals. Put an exponential amount of energy into each task at hand, and you will be amazed by the tenfold of results that follow. You are the only one holding you back; go get it!
LinkedIn: Preston Buhrmaster
11. E.Z. Smith IV
You will never be “ready” for success! Take emotion out of the equation!
Success can come and go with each passing day, but you are always in control of the opportunities you take advantage of or miss out on. If an opportunity arises, don’t let your emotions dictate your decisions.
Work the numbers, perform your due diligence, and most importantly, be ready to ACT! Believe in yourself, and you can achieve ANYTHING!
Facebook: E.Z. Smith
12. Robert B. Foster
My advice is to reverse engineer the plan. Begin by mapping out what you want your business venture to bring for you and your family. Did you ever dream for a certain type of house/car/lifestyle? Do you want to travel or start a non-profit? Be very specific. Next, how much will you need to profit to make that happen? Who is your target market, and what is their biggest need(s)? Do you want to work with women who were in abusive relationships or help teens that grew up without a father? Do you want to make products to help children with dyslexia? See how specific the examples are that I gave?
The reason is that you don’t want to be just another fish in the sea. You want to stand out in your niche and be the authority and leader in that space. That will make you very in demand, be able to charge premium prices, and make your business profitable. Don’t believe the old-school method of “build it and they will come.” In the 21st century, it’s “attract them, and they will come.” Tailor your business to your specific audience and niche with an automated marketing system, and you will reach that lifestyle and impact that you desire.
Facebook: Robert B. Foster
13. Emilio Dominguez
Owning and maintaining a purpose-driven business is about leadership—which means it starts at the top and you must lead by example. The leader(s) of the company must make their mission their priority, sometimes over profits. When your team sees that you make sacrifices to guide the company in a positive, purpose-driven direction, they, too, will make strides to maintain the image of the company without needing much extrinsic motivation. A quote that I came up with applies well here: “People want to do good, give them a reason to.”
14. Paul Andrés Trudel-Payne
Above all else, ground your business in Connection. Connect to your clients through authenticity to create a loyal following of raving fans. Connect to your staff through transparency and build true trust that will result in long-term commitment. Connect to your Community through purposeful action to establish solidarity with businesses and individuals alike.
And above all else, never forget to Connect to yourself. When your heart, your soul, and your mind are 100% connected to your business and passion, it becomes almost impossible to fail. A business built on a solid foundation of Connection is a business that can withstand an ever-changing market, a global pandemic, and even the test of time.
Facebook: Paul Andres Trudel-Payne
15. Kelton Norman
Really think about the reason for starting the business in the first place. If the reason was to make a million dollars in the first 1-2 years, then the internal motivation won’t be there. Everything will not equate to a paycheck. Sometimes it equates to a beneficial relationship that will get you a foot in the door down the road. That in itself can be worth millions.
Facebook: Kelton Norman
16. Adrian Howard
If you are new to investing in stocks, my number one tip for you is to control your emotions going in on any trade. Emotional trading has been the downfall for most retail investors, so remember that it’s not a loss until you hit that sell button.
Facebook: Adrian Howard
17. Robert Cannon
I always suggest recruiting a team that shares your vision and your ethics . Look for a mentor that you trust and will be brutally honest with you. Learn from your mistakes and don’t take them personally. Accountability will take you to the next level.
18. Donald G. Anthony Jr.
We believe that in today’s market, with COVID-19 destroying jobs across the United States, it becomes vital to have an educational platform with an emphasis on building wealth by understanding credit. Our demographic is 18- to 24-year-old highschool graduates and college students who are about to enter the workforce.
By using tools online through A.I. automation systems, we can teach students to manage money using credit without going into debt which prepares students for the future. By creating business structures for both tax purposes, early 401K savings strategies, and start-up business funding opportunities. We can begin helping ourselves get through these trying times by creating our own stimulus package.
Facebook: DGA Management Services
19. Torland Greene Jr.
In any creative industry, visual arts, design and or fashion, building a brand identity is the most important thing. Brand development is key to finding out more detailed analytics like target audience, demographics, and range to scale.
20. Lisa Collum
My number one piece of business advice is to start small and build it up from there. You don’t need a fancy office and team of 100 employees from day 1. Many businesses make the mistake of doing this and quickly end up upside down. Make smart decisions and allow the business to grow over time. Invest in things slowly as the business expands. Over time, your business will grow, your team will grow, and your profits will grow.