Dan The Tire Man LLC: An Innovative Marketplace with Financing Options

NY Weekly Staff on June 15, 2022

If you’re wondering what to do with that old set of tires and wheels collecting dust in the garage, you have good news! You can now turn it into cash online without paying an upfront listing fee.

Dan Marsh, Founder, and Katie Marsh, partner and co-owner of Dan the Tire Man LLC, have established a marketplace that allows large sellers and individuals to list items, new or used, and pair their offerings with the No Credit Needed lease-to-own programs that no other marketplace offers!

Dan The Tire Man Launches Marketplace To Compete With eBay

The business has come a long way, becoming the top tire shop in Madawaska, ME. When it first started, it was out of a passion for a better tire buying experience, which drove them to develop its business model to transform dedication and inspiration into a booming tire provider.

Danthetireman.com expanded its online tire, wheel, and accessories store into a marketplace that challenges eBay. The platform offers financing options for people with credit issues through two No Credit Needed lease-to-own programs via Snap Finance and Progressive Leasing, with very little out of pocket and low payments on paydays. 

“We have tens of thousands of visitors to our website monthly who are specifically looking to buy tires, wheels, and automotive accessories, but most don’t have the cash to do it, so they use our financing programs,” said Dan.

Dan the Tire Man allows you to buy tires for all main vehicles, ATVs, motorcycles, and farm vehicles. Lease to own all of your items with the No Credit Needed $49* initial payment lease to own.

100% Free Road Hazard Warranty

The business offers a 100% Free Road Hazard Warranty that no other company in the lease-to-own e-commerce tire space offers! All other companies charge for their road hazard warranty and often even add it to the total and require the customer to uncheck a box to remove it. Dan The Tire Man offers Road Hazard Warranty where you do not have to check or uncheck a box or pay for it. It covers you 100% for replacement and repairs for the first 6 months. For conditions and coverage, visit the website).

New Work From Home Side Hustle Income Opportunity

Dan the Tire Man launched its new work from home side hustle income opportunity. “Anyone who wants to work at home and make extra money can do this, and the income is limitless,” said Dan.

Due to the pandemic, work from home has become a norm, and more people than ever before have started opting for it worldwide. Dan the Tire Man’s side hustle is perfect for folks from anywhere in the world seeking a side income or even a full-time income from home. This affiliate program allows people to refer others to the website and earn $50 per sale of 4 tires and/or 4 wheels. The customer who purchases using the special link will also get $50 off their order. 

“We’re excited to create a new income stream for digital nomads and expand our customer base,” said Dan. Here’s how work from home digital marketers can drive traffic to danthetireman.com so they can begin making $50 per sale:

“We suggest they first begin with their inner circle of friends and family who need tires and/or wheels because almost everyone needs that sooner or later. Then they can post video reviews on YouTube, Facebook, Twitter, Instagram, TikTok, etc. They can put free ads on craigslist, OfferUp, and LetGo. They can post the offer on coupon discount code sites. And even go real world and print up flyers and pass them around. I’m sure people will get creative and figure out how to spread the word,” said Katie.

About Dan & Katie

Dan Marsh started his hustle in 1998, forming a waste disposal company. In 2009, he established a tire shop; and, in 2015, an e-commerce business. He is a top industry professional with 38 years of experience. From owning a small tire shop and installing tires himself to exporting large containers of tires out of the US, Dan garnered the expertise and experience required to create the e-commerce website that today is danthetireman.com. He has worked in all aspects of the tire business, from tire disposal to hands-on installation, outside sales, and tire export, and has owned several tire shops in California, Hawaii, and Maine. Katie Marsh has a background in SEO and marketing and manages the day-to-day business operations.

SpringSims – A Pro Sims Playing YouTuber

NY Weekly Staff on June 15, 2022

As technology advances, people get increasingly involved in social media. YouTubers earn substantial money by playing video games such as The Sims. Stephen Jody Works, commonly known as SpringSims, is among them. 

Stephen has been playing The Sims for many years and has amassed a large following on YouTube. His channel features him playing various The Sims games and sharing his tips and tricks with his viewers. In addition to his gameplay videos, he also posts vlogs and challenges that his fans can participate in. As a result of his popularity, he has been able to make a full-time income from his channel. He is living proof that you can make money by doing something you love.

About The Sims 

The Sims is a life-simulation video game for personal computers created by American Will Wright and published on February 4, 2000. The Sims is a subsidiary of the American firms’ Maxis and Electronic Arts’ SimCity electronic gaming brand and was published and distributed by them. 

The Sims was a phenomenal success in its first two years on the market, selling over six million copies. Since then, many expansion packs and sequels have been released. The Sims franchise got fresh life with The Sims Social, an application on the popular social networking website Facebook, more than a decade after its first release. Within weeks following its August 2011 release, The Sims Social has also established itself as one of the most popular Facebook games.

In The Sims, gamers have control over the lives of average citizens. The degree to which these activities are successful is dependent on the soundness of the players’ judgments, including the complicated workings of the virtual dating environment. The Sims offers a world with nearly limitless flexibility, allowing players to control the nature and quality of their characters’ lives. As a character or “Sim” advances in the game, new aspects are added. Sufficiently developed Sims obtain additional family members, earn better careers, and reside in finer dwellings that the player designs. In general, the game’s architectural system and artificial intelligence engine for the characters are quite advanced.

SpringSims

Born on February 22, 1996, Stephen J Works is an American YouTuber whose content focuses on playing The Sims. His online moniker is SpringSims. He is a vibrant individual with an optimistic disposition. Stephen is besotted with the color yellow, so much that he has painted his entire office the same hue to match his bright personality. As a result of his build videos and narrative playthroughs, he has earned recognition for his Sims-related work. In between this, he has recently been attempting random building challenges.

SpringSims has appeared on the TBS show The Sims Spark’d on Team Freezerbunny with DeeSims and XUrbanSimsX. To make his work more prominent, SpringSims also launched his Hello Spring podcast on February 22, 2021.

Content on SpringSims’ Channels 

The majority of SpringSims’ main YouTube channel is devoted to The Sims 2 and The Sims 4, ranging from builds to let’s plays. The videos he uploads to his primary channel are breakdowns (current households) of the Sims families he broadcasts on Twitch.

On SpringSims’s second YouTube channel, he published his prior Twitch streams. Except on Sundays, he streams on Twitch six days of week for an average of three hours.

SpringSims’s third YouTube channel is dedicated to lifestyle-related videos, including vlogs, art, and more.

Philanthropic Drive 

SpringSims is passionate about giving back to the community in any way he can, which has led him to raise funds for many causes. St. Jude Children’s Hospital Hope for Haiti is one of his favorite charities for which he raises funds. 

In September 2020, he collaborated with the Hope for Haiti organization and a group of fellow Twitch Sims streamers to establish a Back-to-School Campaign for the Haitian community. In just one month, the team raised over $11.2K. In April 2021, he formed a group of streamers for Hope For Haiti’s Hike For Haiti challenge, and within a month, the team raised over $90,000!

In December 2020, SpringSims initiated a campaign with his Sparkd cast members to gather money for the Make a Wish Foundation. In just two days, they raised almost $12,000 for the organization.

SpringSims’ Obsession with The Sims 

This great journey for the love of The Sims began when SpringSims was just a four-year-old child. The Sims 1 was handed to him, and he was quite interested in playing with his own world. 

As he grew older, he initiated to create stories for Sims and gave them individual backgrounds.

Not until 2014 did SpringSims convert his machinimas into Let’s Play, thereby establishing the SpringSims channel. His idea to create Let’s Play the Sims videos and include backstories for the characters helped him become a better storyteller.

SpringSims has always desired to think creatively and beyond the box; therefore, he expresses his ideas through the Design and Decorate. 

SpringSims is appreciative of all the support he has received from his followers. He hopes that all of his followers will accompany him on this SpringSims voyage.

The Future of Online Gaming 

YouTubers have been playing the “Sims” game for years, and it’s become one of the most popular genres on the platform. Players create and control virtual characters in a simulated world in the game. They can build houses, start businesses, get married, have children, and much more. The possibilities are endless, which is why the “Sims” game is so popular with YouTubers. 

As the game evolves, YouTubers will find new and creative ways to entertain their viewers. For example, they could create custom challenges or build elaborate houses and businesses. The sky is the limit, and the future of YouTubing looks bright for those who enjoy playing “Sims.”

Luis A. Arzu’s Thriving Career in Dentistry.

NY Weekly Staff on June 15, 2022

Being a dentist is not easy and comes with many challenges and difficulties. First, dentists have to study for years to enter the field for their degree. Once they become dentists, they face new challenges such as working long hours, dealing with complex patients, and managing a variety of different dental procedures. However, being a dentist also has its rewards. Dentists are able to help people achieve aesthetic smiles and improve their overall quality of life. In addition, dentists often develop strong relationships with their patients and staff, which can be very satisfying. Although being a dentist is not easy, it can be an enriching career.

Luis A. Arzu is one of Chicago’s leading dentists. He is a devoted Veteran Dentist adept at developing successful treatment strategies for people with tooth decay and other diverse oral ailments and difficulties. Dr. Arzu is committed to providing tailored patient care through outstanding service and communication. For years, being a professional has given Dr. Arzu a knack for putting his patients at ease. He has a generous disposition and likes helping people overcome dental phobias by exhibiting patience and compassion.

Education 

Dr. Arzu is a man of many achievements. He is one of those individuals that does not sit back and wait for good fortune. He struggled and strived continually to acquire his current level of achievement. After graduating from Lane Tech High School, Arzu received his Bachelor of Science from Roosevelt University in 1981. But he didn’t stop there- in 1993, he earned his Doctor of Dental Surgery degree. Dr. Arzu is a true inspiration to us all, proving that anything is possible with dedication and hard work.

Professional Journey 

Dr. Arzu’s over twenty years of experience in the dental field has given him a wealth of knowledge and expertise. He has previously worked with the United States Army as Lieutenant Colonel and Senior Well as a mobile dentist, providing high-quality dental care to patients in underserved communities. 

From 1994 to date, he has been operating Arzu Dental Clinic, where he continues to provide outstanding dental care to patients of all ages. Dr. Arzu is passionate about his work and takes great pride in providing his patients with the best possible care. He is genuinely dedicated to his profession and its future, and he is an excellent example of what a fantastic dentist can be. 

U.S. Army 

Dr. Arzu served in the U.S. Army for almost one and a half decades (2001-2016). After 15 years of service, he was honorably discharged as a Lieutenant Colonel. His principal duty in the army was to prevent soldiers from falling into dental status class III. In addition to surgical extractions and treating fractured teeth, he advised soldiers on dental hygiene. For three years, Dr. Arzu also served as the commander of the 808th Dental Company at Fort Sheridan, Illinois, and implemented a record-filing system to improve document management and organization.

Senior Well – Mobile Dental Care 

Dr. Arzu began working at Senior Well – Mobile Dental Care in June 2019. He was contracted part-time to perform mobile dentistry services in rural nursing homes in Illinois and Wisconsin. His principal tasks included conducting oral surgery and screening for oral cancer. He was also required to review the performance of every clinical personnel to provide constructive feedback and recognize their talents, resulting in improved working relationships and enhanced performance. Dr. Arzu also utilized digital dental x-rays and dental impressions to fabricate various dental prostheses.

Arzu Dental Clinic

Dr. Arzu resigned from Senior Well in April 2021 to focus entirely on Arzu Dental Clinic, which he founded in 1994. Dr. Arzu performs comprehensive dentistry, ensuring comfort and care to the patient. Dental anxiety is addressed to tailor personal treatment to the patient’s chief complaint.

The Gist 

Dentistry is a profession that is both challenging and rewarding. It requires skill and precision. The dentist must be able to work quickly and efficiently in a concentrated and calm manner, ensuring the patient’s safety. Building a trusted relationship with the dental phobic patient is essential in addressing the patient’s dental needs. In addition, dentistry can be a very modest lucrative career. As a result, dentistry is a profession that offers both challenges and rewards.

Dr. Arzu is a skilled and experienced dentist who provides excellent care for his patients. He is knowledgeable about the latest dental techniques and can provide comprehensive care for his patients. He is also a caring individual who takes the time to know his patients and their needs. His patients feel comfortable and confident in his care. Furthermore, Dr. Arzu is available to answer any questions or concerns that his patients may have, making them feel well informed and supported in their dental care.

Dani Stephenson, Points of Light Honouree and Straight Forward Giving Founder, Named as Patron by The Royal Versailles Ball

NY Weekly Staff on June 15, 2022


Dani Stephenson at 10 Downing Street

A celebration to remember, The Royal Versailles Ball held last May 21 lit up France’s Palace of Versailles and brought together some of the most prominent names of today. The highly anticipated event, which serves not only as a commemoration of the historic visit between Queen Victoria and Napoleon III in 1855 but also as an opportunity to support institutions making a difference through their charitable initiatives, attracted many royal guests, including Her Imperial Highness Princess Napoléon and His Imperial Highness Prince Napoléon, Her Royal Highness Princess Zita of Bourbon-Parma, and His Royal Highness The Prince of Turnovo. Along with a long list of celebrities, billionaires, diplomats, and dignitaries, an impressive roster of esteemed personalities like Her Excellency Dame Menna Rawlings, Sir Rodney Williams, and Lady Williams graced the gathering as well. 

Among the brightest stars during the ball was renowned entrepreneur Dani Stephenson. Together with His Royal Highness Prince Michael of Kent, His Grace Duke of Kent, His Grace Duke of Fife, The Right Honorable Lord Winston, and British composer Debbie Wiseman OBE, the widely acclaimed philanthropist was named as Patron by The Royal Versailles Ball Chairwoman. 


The honor that the prestigious royal occasion bestowed upon Dani Stephenson isn’t surprising in the face of his all-out efforts as an award-winning entertainment executive, entrepreneur, and philanthropist. For the past seventeen years, he has made bold moves in the entertainment scene, bagging numerous achievements under his belt and winning accolades from award-giving bodies such as the Grammy, Brit, Emmy, and Billboard. With his influence far-reaching, he’s made a mark across a number of sectors, from music, film, fine arts, and TV to technology innovation and fund management. 

While Dani Stephenson has gained a foothold in several industries thanks to his entrepreneurial acumen and in-depth understanding of the commercial space, his purpose-driven initiatives propelled the respected figure further toward the limelight with his purpose-driven initiatives. Spanning over 21 years, his voluntary work has helped thousands of people. In 2015, he ramped up his efforts with the establishment of Straight Forward Giving, through which he pursues the overarching mission of supporting young people from deprived and underprivileged communities and empowering the next generation by giving them access to education and mentorship. 

Dani Stephenson, also the recipient of the Points of Light award handed out by UK’s Prime Minister, Boris Johnson, continues to be recognized for his impact worldwide. On June 4, the accomplished go-getter and changemaker, along with other nominees handpicked by a judging panel comprising Ade Adepitan MBE, Gyles Brandreth, Elaine Paige OBE, Felicity Kendal CBE, Julie Siddiqi MBE, and Myleene Klass, received a Platinum Champion award from Her Royal Highness The Duchess of Cornwall on behalf of Her Majesty The Queen for his exceptional voluntary service. 

Highly fueled by his commitment to driving change and leaving a positive impact, Dani Stephenson is set to remain a solid supporter of cause-oriented organizations. Through his patronage with The Royal Versaille Ball, in particular, he intends to keep raising awareness and money for the charities the annual ball is standing with, including UNICEF, Street Child, and LEWA. 

Author Kali Metis Emerges With a New Novel That Puts a Spin on Modern Fantasy 

NY Weekly Staff on June 15, 2022

Conquering a creative endeavor has proven to be one of the most challenging feats any visionary can accomplish. True enough, one must have the courage to face tens of thousands of other brilliant individuals and know exactly what to do to stand out and make an impact. Such is the case with author Kali Metis who has written a new novel, Cure. With its mystical flair and fresh storyline, the book keeps readers and fans on their toes. 

In an interview, Kali Metis, whose real name is Lisa Kastner, shared what CURE is all about. According to the author, her recent book looks into the life of Luna Auber, an inquisitive soul who seeks to uncover the truth behind her brother’s alleged suicide. As she investigates the clues that he left, she goes on an adventure to Sweden and unravels their connection to a female Viking warrior named Birke. Then, one discovery after another, she learns that her heritage could be traced back to that of shapeshifters or lycanthropes. 

“With CURE, Kali Metis reinvents the usual werewolf novel in the most compelling and terrifying way and brings a new heroine to the table,” remarked Jonathan Maberry, a New York Times bestselling author.

Aside from being a brilliant author, Kali Metis is also acknowledged as the esteemed founder and executive editor of Running Wild Press. At its core, her company aims to address the industry gap that often makes it difficult for a lot of authors to get published. In an effort to facilitate success for aspirants and dreamers, she took it upon herself to create an avenue that would pave the way for more opportunities and possibilities. “I created Running Wild when my husband asked me what seemed to be a crazy question during our first date,” she revealed. “After I complained that I knew tons of brilliant authors who couldn’t get published and I didn’t understand why, he responded by suggesting I start my own company. And I figured, heck, why not?”

As someone who has always been passionate about helping others, Lisa Kastner then established RIZE, a publishing company that prioritizes great genre stories written by underrepresented groups. 

As a result of her significant contributions to the publishing industry, Lisa Kastner was able to make her way to some of the most prestigious lists, such as Yahoo Finance’s Top 10 Entrepreneurs to Watch in 2021 and New York Weekly’s Top Ten Females to Watch in 2021. In addition, her enterprise was named in LA Wire’s Top 10 Businesses to Watch in 2021. She has also been nominated to Forbes’ Next 1000, a list of American self-funded entrepreneurs who continue to thrive during the COVID-19 pandemic.

Proving to be unstoppable at her game, Lisa Kastner intends to reach greater heights and continue inspiring other go-getters along the way. Heavily determined to create a long-lasting impact with her flourishing career, she wants to show everyone that anything is possible for those who are dauntless in the pursuit of their dreams. 

Aleksandr Sergeev and Marat Zhanabekov are Revolutionizing Digital Marketing with Push Notification Solution, nGrow.ai

NY Weekly Staff on June 15, 2022

Marketing to customers and prospective customers in the modern world has evolved massively. There are different strategies for direct marketing, and push notification is one of the most effective. Aleksandr Sergeev is one of the active players changing how push notifications are delivered to audiences, and he’s doing it through nGrow.ai, the low–code SaaS tool for push notification marketing.

nGrow.ai thrives on its founder’s wealth of experience as a marketing director from a top 1 IT company at CIS. Aleksandr Sergeev is a tech co-founder with over eight years of experience building artificial intelligence (AI) products for marketing across more than forty applications. Since January 2021, when nGrow became operational, the platform now delivers 200 million notifications daily with a consistent monthly growth rate of 30%. The company is backed by Y Combinator and has ex-Amplitude COO and former Google advisors on board.

Customers have enjoyed up to 30% incremental revenue growth since they adopted nGrow, and now many small and medium applications are adopting this solution as it gives them the ability to send personalized push notifications without developing an entirely new integration. nGrow basically gives small marketing and product teams all they need to communicate with the users effectively with push campaigns.

nGrow is a valuable tool for apps in different niches such as utility, e-commerce, food delivery, productivity, games, subscription applications and a host of other applications looking for long-term retention. The company sets itself apart from competitors by completing each integration within a week compared to the three months that other companies deliver. nGrow’s solution also does not require writing code, as the mobile application gets the personalized push notifications feature without code or building anything on their end. nGrow also takes away the need to hire a lifecycle marketing specialist as its customers can deploy personalized messages to their users directly.

Building nGrow was motivated by a need to deliver more relevant and effective push notifications that users will not be driven to turn off. “I set out to create a new product based on behavioral data rather than market assumptions. It is a new one in that industry, and we are committed to helping people get a better communication experience,” Sergeev said.

In a few years, with nGrow’s current growth trajectory, Sergeev sees the company consistently championing the building of more solutions to reshape how marketers communicate with users. 

He said, “We started with push notifications because it is the most profitable and impactful channel. But our approach with low code and AI automation will impact other channels like in-app notifications or email. Did you see those dry texts like ‘We are missing you, it’s time to order something’ or ‘Here is your x% discount for y product’? Is it really exciting to read? AI content generation approaches can already create something with a more human-like language. Implementing AI generation to communicate with users will drastically change the experience of notifications in the next five years, and we will be on top of these changes.” 

How Paul Guarino Created PG Sports

NY Weekly Staff on June 14, 2022

Written by: Tedfuel

Recently, I had the pleasure of sitting down with PG Sports founder, Paul Guarino, to ask him about the creation of his brand PG Sports. Paul is an impressive entrepreneur, and this was one of the most exciting interviews I’ve ever conducted.

Enjoy!

What Is Your Role with Regard to PG Sports?

I am the founder and CEO of the company.

When Did Your Passion for Entrepreneurship Develop?

Even when I was young, I was always looking for ways to sell. I remember holding yard sales, running lemonade stands, and even flipping sneakers for a profit. Also, I have lived through the time of eBay and other online sales platforms, which have made it so easy to sell old items.

What Made You Want to Create PG Sports?

It’s been a longtime dream of mine to be a sports agent. In college, I started PG Sports on Twitter, just as a basic foundation for when I graduated. I’m not currently a certified agent for any leagues. However, I currently manage many athletes’ business interests and marketing needs.

Where Did You Grow Up?

I grew up in West Haven, Connecticut.

Why Did You Decide to Start Your Own Business?

In general, I hate to ask others for things and to be reliant on them. I want to make things happen on my own terms.

What Did You Do Before Creating PG Sports?

I created PG Sports at 19 years old, in 2011 so I didn’t have a long career before that. However, I didn’t take the company full-time until 2019. Therefore, I had a few other odd jobs in that 8-year period between starting the company and transitioning to full time.

During this time, I worked as a substitute teacher, a social media manager, and filled various other roles.

What Are Your Goals for the Future?

In general, I’m always looking to grow in all areas of life and business, expand/ strengthen my network, and remain consistent across the board. My loftier goal is that I hope to one day have an office like Rob Dyrdek’s Fantasy Factory.

Where Do You Plan to Take PG Sports Next?

Right now, I’m just hoping to expand my reach and acquire more athletes as clients. I would love to have an MLB athlete on board, so that’s definitely a big goal for the near future. In general, I want PG Sports to become one of the biggest names in this industry.

How Many Athletes Do You Currently Manage?

Roughly 20 athletes at the moment. I have had the pleasure of working with a wide variety of athletes, from basketball players to Mixed Martial Artists.

How Old Are You?

I’m 30 years old, and I’m definitely feeling it!

What Advice Would You Like to Give to Those Hoping to Become Sports Managers in the Future?

In this field, it is crucial that you take every opportunity to make connections, that you be genuine, and that you remain consistent at all times.

To keep up with the Paul follow him here

Marketing Expert Seif Eddine Mezzi Shares His 5 Tips To Boost Brand Credibility

NY Weekly Staff on June 14, 2022

In today’s world, consumers increasingly think about brand credibility when choosing between different offerings. It has been proven in survey after survey that consumers desire authenticity, no matter the niche or industry. When a brand lacks credibility, it will lack authenticity, pushing potential customers away. As a consequence, brand credibility has become a point of contention and an obstacle to hundreds of thousands of businesses around the world that cannot convince consumers that they are authentic.

Furthermore, Brand credibility plays a crucial role in the digital space since businesses have only one shot at making an impression on their audience. Consumers often create a split-second opinion as soon as they land on a business’ webpage. They will instantly judge a business page after they see it for the first time based on many factors, from its visual appeal to its ease of use. Thus, brand credibility begins as soon as someone starts engaging with a business, online or off.

Seif Eddine Mezzi’s 5 Tips to Increase Your Brand’s Credibility 

As the co-founder of Digital Phosphenes, Seif Eddine Mezzi works with businesses in need of branding and marketing strategies on a daily basis. Fortunately, he has 5 tips to help businesses build their credibility today!

Actively Work On Your Public Relations

Public relations has been shown to be 90% more effective than advertising when it comes to establishing credibility. Anyone with some extra cash can create an aggressive advertising campaign, but it takes much greater skill and nuance to manage public relations directly. Nonetheless, it’s one of the quickest ways to increase credibility for your brand and associate yourself with bigger companies and brands. By putting your brand out there and connecting with larger platforms, you can build curiosity, interest, and credibility — all at the same time.

Focus On Social Media Growth

Having a big following is important, but getting high engagement rates on your posts is even more valuable. You can have 100,000 followers, but if nobody engages with your brand on social media, that following means virtually nothing. For this reason, you need to focus on real social media growth (as opposed to just buying fake followers or similarly underhanded methods). Naturally, this will take time, but if you can start to accumulate a loyal base of consumers who like what you have to offer, it will greatly increase your brand credibility with people who are interacting with your business for the first time. As your social media following grows, it will boost your social proof and help you appear as the popular brand that everyone prefers over the competition.

Engage With Influencer Marketing

Influencers are everywhere on social media, and they are defined by the power they have to literally “influence” the actions and behaviors of millions of people. As a result, partnering with influencers is a very fast and simple way to build trust by leveraging the audience of one or more credible influencers. In turn, this can help assimilate some or all of another person’s audience into your own. It will also allow you to specifically target the right audience by finding influencers in your niche and speaking directly to their followers.

Build Your Personal Brand Simultaneously

When we think of powerful companies, we often think of the powerful men and women who run them. For example, Elon Musk has built a personal brand around himself while simultaneously building one of the most valuable companies on the planet — Tesla. This helped him reach a larger audience and made him appear as the ultimate authority in the realm of new tech. Therefore, building your personal brand alongside your company’s brand can help turn you into an expert and leader in your niche or industry. While many entrepreneurs prefer to hide behind their brands, this can make it appear as if the brand lacks any kind of human touch. So, don’t be afraid to put yourself out there and build a persona to bolster the authenticity of your business.

Know Your Why

Every entrepreneur needs to know the reason “why” they started a business or a brand in the first place. If you lack this vision and purpose, it will be obvious to consumers. They can sniff out a lackluster brand from a mile away. So, figure out why you do what you do. Then, come up with a plan to communicate this purpose to consumers. In doing so, you will appear far more genuine and create a greater sense of trust with your audience.

You can learn more about Seif’s agency, Digital Phosphenes, by visiting their website. You can also follow him on Instagram @seifemezzi or reach out to him on his Linkedin account.

Sponsored Post 

Meet Making Sense: The Innovative Code & UX Company Disrupting Their Industry

NY Weekly Staff on June 14, 2022

When César D’Onofrio started working as a software engineer, he realized a critical problem with how everybody around him built software: a complete blindness to user experience. 

Developers didn’t think about how users feel while operating their programs. This was astonishing for him, but nobody else seemed to be aware.

César resolved to see software like the users and to become an expert on user experience concepts. Soon, that called the attention of his bosses and colleagues.

“20 years ago, no one was talking about UX and how to incorporate it into software development. When I started thinking about it to create the products I was in charge of,  that gave me a competitive advantage,” he tells us.

After learning everything he could about UX, César was working for Y&L Consulting, in Texas. He decided to incorporate screenshots to the proposal of a project (at that time, there was no mockup software).

When the team presented the proposal, the clients were amazed because they could already see themselves using the software and the company closed the deal right away.

César D’Onofrio explains: “I was confirming then what many developers still don’t know: that a visual click-through prototype was far more effective than a software architecture diagram.”

Shortly after, having noticed how César’s innovative approach to making software was paying dividends, one of the top executives offered him the opportunity to develop a project for the company with an independent team. César asked his brother to recruit a team of young designers and programmers.

That was the beginning of Making Sense, his UX/software development company that has built an international reputation by building software with an unparalleled focus on user experience.

Making Sense’s unique UX perspective

César makes it clear: 

“Other companies can say that they incorporate user experience as part of their development process, but few are capable of doing it at the level we can.”

César has designed the company to put the users in the driver’s seat from the beginning. Every team in charge of a new project is composed of developers and UX specialists, and the concepts of user experience take prime importance from the first stages of the design.

“The perspective of user experience is at the center of how we imagine digital solutions. That’s why we have built a strong UX department whose members have a protagonic role in every project,” César states.

A Digital Transformation Powerhouse

They have taken advantage of this unique approach to transform their partner clients’ businesses.

Making Sense is not a simple software manufacturer. César has built Making Sense as an innovation hub, a company that crafts digital solutions to change businesses to their core, making them evolve to greater success.

Their unique approach to UX and business transformation has made Making Sense a groundbreaking force in every industry they come in contact with. In over a decade, they have revolutionized businesses in areas as diverse as marketing, healthcare, law or agriculture.

They have also used this disruptive power to create proprietary products and build flourishing ventures around them.

“We created very successful products. One is a novel easy-to-use landing page software which was sold to a Silicon Valley company. Another is an email marketing platform that ranks among the top five in LATAM, and we keep focused on developing more,” the CEO reveals.

Their Innovation Lab is the powerplant from which everything generates: “This is where we create new technologies, imagine and test novel solutions and improve our ability to serve clients and their customers,” César explains.

A Work Culture That Puts People First

Making Sense has also transformed the work culture of the software dev world, where developers are often jumping from one company to another because they feel like interchangeable pieces of a coding machinery.

The company has changed that by putting people first. Through their culture program Making Us Better, they have achieved high levels of job satisfaction by creating a work environment where all Making Sensers feel their needs are also a priority.

One of the pillars of this program is team member support. Martina Massa, Marketing and Communications Manager of Making Sense, explains: “we have a philosophy of taking care of each other. If a team member has a problem or a particular need, everyone else and the company does what’s necessary to support them”.

The other one is values. The challenge of permeating values into any organization becomes greater as it grows. Regardless of that, the permanent effort to transmit those values through Making Us Better has successfully kept the company acting on them every day, even when Making Sense is getting close to 400 collaborators.

“We try hard everyday to transmit to our people how we do things. We are always sharing best practices, communicating our values and acting according to them.

We can sleep when we know people feel that being in Making Sense is something different than being in other software development or IT firms,” Martina states.

Do Everything With Passion

One of the central values of Making Sense is passion. Passion has driven César D’Onofrio’s long and successful career: “Whatever you do, if you don’t put passion into it, you’re gonna fail,” he says.

César is convinced that creating anything worthy in life is not only a matter of intelligence, it is also about going at it with passion to become better. César makes sure each day that every Making Senser remembers this.If you’d like to know more about Making Sense’s passionate journey and unique perspective on software development, we invite you to visit their website, Facebook and Instagram.

Hong Kong Billionaire Calvin Lo Stocks Up in Highly Collectible Jewellery

NY Weekly Staff on June 14, 2022

Billionaire Calvin Lo’s private investment company, R.E. Lee Octagon, is leading a consortium that will be specifically dedicated to investing in rare and highly collectible jewellery.

While Lo’s US$10 billion Singapore-based fund did not participate in this “Legacy Jewellery Fund”, his personal investment along with other investors totalled US$1.1 billion, making this one of the world’s largest funds dedicated exclusively to investing in rare and highly collectible jewellery.  Hong Kong media reported that the demand is so high that Lo is already in the process of setting up tranche 2, in which Lo’s main fund may participate.

Lo is the world’s most reclusive billionaire, the richest person you have never heard of, someone who dodges the limelight almost obsessively.  However, some of his high-profile investments have caught some attention in recent years, such as his purchase of Mandarin Oriental Hotel in Taipei, of the legendary Williams F1 Racing Team, and his US$230 million champagne collection, just to name a few.  Many say he has the Midas touch, making money in whatever he puts his mind to.  It is no wonder that Lo was able to raise a staggering US$1.1 billion in a matter of months.

In his leaked email to investors, Lo summarises how to determine whether a piece is investment-worthy; it should be vintage, high quality, in good condition, beautiful and autographed by the manufacturer. It almost goes without saying that Lo wants to choose something from a house’s best period, say 1920 to 1930, for some designers.  That means, in some cases, you have only 10 years’ worth of picks to collect, as opposed to 80 Years.  While most historic houses are strong investments—think of Belperron, Oscar Heyman and Harry Winston—sources close to Lo say only three names stand above the rest for him: Bulgari, Cartier and Van Clef & Arpels, as rumours have it that he has an extensive personal collection from them already.

Each has its own golden era.  For Bulgari, these would be the La Dolce Vita period in the 1960s.  Van Clef & Arpels is noted for its Art Deco period as well as its 1960s and 1970s pieces.  Cartier’s Art Deco pieces from the 1920s and 1930s are among the most iconic from the house, including the legendary Tutti Frutti.

Jewellery, of course, has an intrinsic value.  It is made of gems like diamonds, emeralds, rubies and sapphires, and set in metals like platinum, gold and silver that are valuable in their own right.  Many pieces also have sentimental value, having come from family members or having been given on a special occasion.  However, the pieces with the most investment potential have a level of craftsmanship in addition to scarcity, which makes them stand out from the beautiful baubles that are produced year after year—and appreciate beyond the value of their metals and gems.  These are not the run-of-the-mill pieces that a mall jeweller might sell.  In fact, people buying these pieces would be hard-pressed to see significant appreciation over time.

According to the 2022 Hurun Chinese Luxury Consumer Survey of Chinese’s HNWIs released earlier this year, 92% of HNWIs have the habit of collecting, in which jewellery is still the most popular collectible for them.  The market outlook is optimistic, and Lo seems to be way ahead of the game once again.

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