The Culinary Maestro: How Giuseppe Pezzella Brought a Piece of Italy to the Heart of Midtown Manhattan

NY Weekly Staff on June 29, 2023

In the realm of gastronomy, where creativity and flavor collide, one individual stands at the forefront, orchestrating a symphony of taste sensations that leave diners in awe. Giuseppe Pezzella – armed with a passion for culinary excellence from a young age, and an unwavering dedication to their craft, is the mastermind behind the delectable dishes that grace Osteria La Baia in the heart of Midtown Manhattan.

La Baia opened its doors a year ago, delivering the spirit of Italy through authentic dishes and their bright and airy space. In the fall, the restaurant plans to add a bit more spice to the traditional dining experience. On weekends, dinners will turn to parties with live music and DJs. For those who can’t wait to experience the ultimate fusion of authentic Italian cuisine with a bit of party vibes, we’re even willing to share their address- La Baia is located at 129 West 52nd Street, New York, NY 10019.

The story of young Giuseppe:

You became interested in culinary arts at quite a young age, what inspired you then that led you to become a chef? Was culture and growing up in Naples a big part of it?

So of course, I come from South of Italy and food is the embodiment of our culture. Especially Napoli, where I come from, the Amalfi Coast. Everything started when I was young, traditionally from my grandparents. Every week my family would get together, and the house would be like a buffet, especially on Sundays. You know, I think all the people from the South have this deep culture rooted in family, so that’s where my love for food started. Later, I decided to start culinary school in Naples. I was 14 years old, and at that same time I started to work as well. This was when I started to really do my first thing in the kitchen. I would say my career already started by the time I was 17.

How would you describe your cooking style or philosophy?

I can describe my cooking philosophy in simple words, just simple food, simple ingredients. Main ingredients should be the most prominent in the dish. Although, I do different cuisines. I started with a Michelin Star restaurant, so I combine fine dining with good base of traditional Italian food. That’s helped me a lot. Because sometimes when I create my menu, I start from my base, which comes from my culture, from South Italy. My go to is fine dining with a little touch of modern cuisine, without going to extremes.

What La Baia is about:

What inspires you when creating new dishes or menus and what was the process like for creating the full menu for La Baia?

A year before I create a menu, I go deeply into the culture of the city where I am. Each city requires a different menu, different style, especially United States and Dubai. Because each city they have different palate, different flavor. Italian cuisine is so simple. People don’t feel anything else because it’s just like three different ingredients, and that is the dish. When we go out of Italy, you have challenges finding the right produce and ingredients. So that’s the main problem for us for chefs. For example, finding good tomatoes, and here in the US, it’s a challenge finding a real tomato. Same thing with clams, prawns, shrimps. They’re completely different from Europe. It was a bit challenging to create a menu here. We are still going to search for good products. Recently, I went to the Bronx, to see the fish market, I went to choose the fish for the buyer. That’s where we start- from the ingredients and knowing where to find them in each city.

Do you guys import from Italy?

Oh yes. We import burrata, and of course, mozzarella for sale from. We are also starting to import some vegetables, tomatoes, zucchini, eggplant. We look at what is offered on the market and select the best quality. The first thing we chose to do in this restaurant, is to put the ingredients on top of the list.

You’ve worked around the world, and we spoke about Dubai a little bit, what place had the most impact on your culinary style?

I’ve been around the world for the last 10 years, but the city that left something on me is Tokyo. For six months I was in Tokyo, and that was special because I got to experience a different culture. Japanese philosophy, from ingredients to how to manage the seafood, how to work in the kitchen. The culinary world of Japan- is something beautiful. But each city for me is something where I learn, something take and put in my luggage, and now I have brought all this experience to the tables at La Baia.

Can you share some of your favorite ingredients to work with and why you enjoy using them?

Seafood is one of the main ingredients I always use in my menu. Because in Napoli we work so much with seafood. Especially fresh tuna, amberjack, and shrimps.

What techniques or cooking methods do you frequently employ in your dishes?

This always depends on the concept, but I enjoy mixing techniques, without abandoning the flavor. For La Baia, I use less techniques on the plates itself, and focus more on the flavor. Flavor is what I focus on most.

Have you worked with molecular gastronomy? And how do you balance innovation, creativity, and with meeting expectations of your customers?

I have, of course, tried the molecular trend, as I spent many years in a Michelin star restaurant, so we did a lot of high-class fine dining. But to be honest with you, in the last 2-3 years this trend has lost popularity. I think people are going back to appreciating more of the classic dishes. When I was in Dubai last time, I felt that customers do tend to enjoy beautiful dishes. But if I am honest with myself, I went back on putting the spotlight on the presentation and focused more on the flavor. The presentation is still there, but not as extreme. The more you work around the world, the more you understand what people want. Here, in La Baia, I noticed that our customers appreciate the simple and authentic dishes. This is what I truly enjoy making.

Are there any particular regional or seasonal ingredients that you would like to highlight in your menu?

Definitely the South, because I come from the South. But I like mixing ingredients from North to South Italy. In Italy, wherever you go, you have beautiful ingredients from different regions. We have beef tartare here, and beef carpaccio from Piedmont, burrata from Abuja, in Sicily we have shrimps. We use many, many ingredients from different regions.

What are some of the biggest challenges you face as a chef and how did you overcome them?

Of course, the pandemic really hit the hospitality industry. Also, finding good staff and good employees. Prices on products increased. After COVID it became more difficult to manage restaurants and hotels.

Can you share some memorable experiences and achievements in your culinary career I’m sure there’s a lot.

Most of my memorable experiences were in Dubai, in the Middle East. I was 27, when I moved to Dubai. We opened an Italian restaurant in the Palm Jumeirah. It was a really big project for me, and one of my biggest accomplishments.

How do you stay updated with the latest food trends and industry developments?

I travel a lot. I have many friends around the world, and sometimes I’d ask to shadow them at work in different cities for two days a week, it gives me a different perspective. Last year in December I went to Paris and spent a month with Alan Ducasse, he is a chef and a friend of mine. All chefs have different cooking styles, and it is great to exchange styles. In general, networking is a big part of being a chef.

 Is there any particular dish or culinary creation that you are most proud of?

Yes, in Dubai I created a desert called peach Bellini. It’s a sphere, covered in nitrogen.

From chef to future chefs:What would you recommend for people who are just starting out on their way to becoming a chef?

That’s a good question because today, as I was telling you before, it is a different generation. I started my career almost 20 years ago, now it’s two different worlds. I feel, before, younger generations were more patient than they are today, more willing to sacrifice and invest their time into their future. You have to be involved in it. I can say it’s a beautiful job, because you have a chance to meet many people around the world and travel, and experience things that aren’t ordinary.

How EMERGE’s Strategic Roadmap Optimizes Path to Profit and Builds Customer Value

NY Weekly Staff on June 29, 2023

There’s a tremendous value businesses unlock when leadership teams invest in building digital products and services. And yet, a recent article from Harvard Business Review noted that most digital transformations—as many as 95%—end up failing.
Why?
When McKinsey studied digital transformation (DX) in 2018, they found that one factor influenced success above all. When “management teams established [a] clear change story for transformation,” they noted, the DX initiative was over three times more likely to succeed. No other factor influenced the success rate nearly as much.

The fact is that building a clear vision that guides  the prioritization of the product roadmap in digital product development is no easy task. Luckily, company decision makers no longer have to go it alone when envisioning the path to profit. Strong strategic internal partnerships with agencies like EMERGE can build an alignment that enhances the DX success rate with much-needed expertise.

Why Partnerships Bring Digital Success

When leadership teams envision a new digital product or service, it’s often the internal IT teams that are charged with making it happen without the necessary foundational work. This method of initiating a product leaves teams without a clear vision and roadmap is part of why so many digital transformations fail.

IT departments spend 56% of their budgets on maintenance—only 18% goes to new business capabilities, according to a 2020 Deloitte study. While the vast majority of these teams are highly capable, the simple fact is that they’re not structured to handle the additional work of managing roadmaps that focus on delivering continuous value—much less planning, building, and maintaining the product itself.

Partnering with a digital product agency like EMERGE sets companies up on a path to success by leveraging experience. The traditional slow process of aligning vision to internal capability becomes streamlined and can be far more effective with a knowledgeable external team on-board. EMERGE’s experts can build alignment from day one, and bring on board the knowledge and expertise needed to truly thrive.

The Customer Advantage

Business leaders know that a digital product’s success depends on the customers. This long-held business maxim is only growing more important, as 81% of customers say they want more self-service options when engaging with a company.

Digital products can offer this utility to the customer, yet if the value isn’t there for the end user, the service ends up becoming another unsuccessful DX. The highest performing organizations and teams are embracing concepts like Product-Led Growth (PLG) that focus on aligning all functions of the organization to reduce the cost of customer acquisition and maximize retention. 

Aligning a product roadmap to the customer’s needs requires an end-to-end digital strategy process, one that’s defined by a few key factors:

  • Vision alignment. From the very start EMERGE ensures all stakeholders have the clarity and focus needed to drive effective development. Business and user outcomes are considered in tandem to maximize the final product’s success.
  • Data-driven decisions. Data doesn’t just inform the choice to build a digital product or service. At every stage of the development process, iterative data from testing, validation, and analysis continues to drive product goals and make improvements along the way to meet the needs of customers.
  • Continuous optimization. Long-term product roadmaps benefit from the years of experience a firm like EMERGE can bring to the DX process. By implementing optimization measures across the end-to-end process, companies benefit from a product or service that’s ready to scale alongside their operations.

Why EMERGE’s Experience Matters

The gap between idea and execution grows longer the more you delay a DX endeavor. At the same time, moving ahead without a clear, experience-based product roadmap can land a digital product or service among the unsuccessful ventures that make up most DX.

By bringing in the veteran experience of EMERGE, company leaders empower their own IT departments and experts to collaborate more effectively, without overburdening staff. From there, a priority-driven product design process keeps customer goals at the forefront of development, enabling new, more powerful avenues toward greater profit.

As CEO Jonathon Hensley explains: “Our approach at EMERGE has always been customer-centric and priority-driven. We align our expertise and process with your customer’s needs and goals, transforming them into powerful results  for your company. Our experience allows us to distill complexity into a focused strategy, bridging the gap between your vision and profitable reality.”

This vision for digital transformation is in line with what Deloitte and McKinsey have highlighted as most impactful in creating success. Building this kind of outcome-driven development process internally is a massive endeavor, prone to error or misinterpretation. By partnering with EMERGE, company leaders avail themselves of a highly-experienced team to work with them at every step of the process, ensuring the path to profit is built into the successful roadmap from day one.

Why Smart Circle Excels at In-Person Sales

NY Weekly Staff on June 28, 2023

Looking for reliable marketing and sales firms for businesses requires time and effort… 

For businesses that have gone through the process, Smart Circle is the clear choice for high-quality work and exceptional results.

Smart Circle is a leading broker for outsourced sales. They cater to a wide range of clients,  ranging from Fortune 500 to disruptors in emerging markets and industries across North America. Smart Circle develops personalized in-person sales campaigns for their clients, securing higher customer acquisition and sales figures through face-to-face interactions with potential customers. 

Smart Circle’s successful track record deserves our attention. Take a look at the key reasons they continue to impress their clients with in-person sales. 

Customized Marketing and Sales Campaigns

Smart Circle understands the importance of customized marketing and sales campaigns. Their unique approach drives customer conversions, increases sales, and starts brand relationships with new customers. 

Smart Circle takes a comprehensive approach to working with businesses by carefully examining their brands. Accordingly, they can create effective campaigns that encourage consistency with all customer interactions. They leverage their industry know-how and vast resources to develop a deep understanding of the target audience.  As a result, their marketing teams develop strategies and techniques that resonate with consumers, ultimately resulting in increased conversions and sales.
Furthermore, the members of the Smart Circle sales network become excellent brand ambassadors during in-person sales campaigns. They learn every aspect of a business, brand, product, or service. They understand how to pitch to the target customer, earning their trust and successfully closing the sale.

Relationships with Retailers and Corporations

One of the keys to Smart Circle’s successful in-person sales campaigns is their strategic placement. They are able to meet the target consumer when they are in their peak shopping mentality or while experiencing a relevant consumer problem. 

To do this, Smart Circle has prioritized building strong relationships with top retailers and reputable corporations throughout the United States and Canada. Because of these relationships associated businesses can get their products and services in front of prospective buyers quickly and easily. 

In addition, it allows those businesses to take advantage of the power of association. Since Smart Circle can place products and services in credible locations, a built-in trust is created with potential customers. This helps shoppers feel more confident about trying out new brands or purchasing new products.

Network of Independent Sales Companies

Smart Circle can expand a business’s market and engage with consumer groups quickly, as they leverage their reach into cities, regions, and states. With an extensive network of contracted independent sales companies across the globe, they can even launch international campaigns, making them a valuable partner for expanding businesses. Accordingly, they can place top sales talent in any area where target customers respond to products and services.

Professionals working for the independent sales companies Smart Circle contracts with have the demeanor, expertise, and experience to carry out in-person campaigns successfully. These teams are well-versed in the latest marketing methods and techniques, giving them the ability to appeal to consumers in various ways. Most importantly, since Smart Circle’s sales professionals immerse themselves in the brands, products or services,  they can adapt to their target audience’s needs and preferences. All this allows for an enjoyable experience for the prospective customer, while boosting the chance of a sale.

Multiple Channels to Reach Consumer Groups 

Smart Circle is an excellent option for all types of businesses because it can effectively target and reach various consumer groups. They are experts at nurturing multiple sales and lead generation channels and connecting with customers in different ways. Their successful methods include:

  • Retail Store Displays & Presentations: In-store presentations and demonstrations allow retail shoppers to view and try products and services in their preferred shopping locations. Smart Circle also leverages its expertise to launch retail in-store lead generation campaigns, raising brand awareness and recognition.
  • Corporate Events: Independent sales professionals present products and services to corporations and their employees. Brands are placed directly in front of thousands of potential buyers with significant buying power. 
  • Business to Business (B2B) Canvassing: B2B canvassing is a highly-effective way for business owners and their teams to understand the value of new products and services built just for their business needs.
  • Door to Door (D2D) Canvassing: Door-to-door sales and lead generation campaigns reach customers targeted by extensive demographic research. Depending on the product or service, it can be an excellent opportunity to solve consumer problems or help them achieve their goals.

Personal Connections with Customers  

Smart Circle’s marketing and sales strategy involves developing authentic connections with prospective customers. Their marketing team highly values crafting personalized campaigns tailored to the target audience. Yet, what sets Smart Circle apart is its network of independent sales companies and their respective sales representatives that create meaningful interactions and establish strong relationships with potential customers.

Whether the independent sales professionals are carrying out retail in-store presentations, corporate office promotions, or canvassing campaigns, they start by establishing a rapport with the consumer. They may ask about their interests, needs, concerns, or goals. By listening attentively and responding thoughtfully, they can build consumer trust. This personalized approach increases the chances of making a sale and reflects positively on the brand.

Clear Product Demonstrations 

When Smart Circle’s network of independent sales companies carry out its in-person sales presentations or promotions, they focus on showcasing the product to the target audience. This provides potential customers with a hands-on and visual experience that can directly impact their decision to purchase. If they can see how the product works beforehand, they can better understand how it can help them in their daily lives, careers, or businesses.

During product demonstrations, independent sales professionals may show how the product works, provide free samples, or offer other incentives such as discounts or rewards. They take their time to explain the product, its main value proposition, and its benefits. They also answer questions, address concerns, and provide additional resources. Ultimately, this not only lets the prospective customer make an informed decision, but it also increases trust and credibility between the customer and the brand.

Quality Assurance 

Smart Circle has maintained its position as a leader in the face-to-face marketing and in-person sales industries by delivering the best quality service and products. Their commitment to exceeding expectations sets them apart from other companies in the industry.

Smart Circle understands the importance of listening to feedback and consistently evaluates its sales process to ensure it meets high standards. They work with their clients and sales partners to gather campaign impressions and utilize customer feedback. They adjust, enhance, and maintain their strategies to meet customer acquisition and sales goals. This attention to detail and dedication to succeed cements Smart Circle as a marketing and sales leader.

Overall, it is clear that Smart Circle excels at in-person sales due to its customized campaigns, thriving networks, tailored customer acquisition, focus on personal connections and clear product demonstrations. Additionally, their dedication to quality ensures they always provide the best possible campaign for a brand and their customers.


To learn more about Smart Circle, visit their website: https://smartcircle.com/

Mike Tinney, CEO and Founder of FIX Health, Is Setting the Healthcare System on Fire with Radical Ideas

NY Weekly Staff on June 28, 2023

 

The Covid-19 pandemic sparked a very necessary debate about the healthcare system in America and effectively showcased all the areas in which it is lacking. While some like to blame the pandemic itself for the fall of the healthcare system, the cracks have been in the foundation for years.

When one takes into consideration how advanced the United States is in many aspects, then looks at other countries of similar size and ability, it becomes glaringly apparent that something is significantly wrong with the way this country views and treats those who inhabit it.

Canada has a national health insurance model, which is a universal coverage plan that doesn’t generate profit, turn away claims, or turn away patients based on income bracket. The United Kingdom uses a Beveridge healthcare model, which provides a national health service that is funded through income taxes, resulting in citizens being able to go to the doctor for free because they have essentially already paid for the care.

Citizens of these countries may, and likely do, have their own issues with their country’s healthcare systems, but the models being utilized there appear to be centered on the health and well-being of the individuals using the service, while the system we use in the U.S. is a melting pot of different ideas and regulations that result in a system that is expensive, inefficient, and often detrimentally biased.

This country needs something new, something without overworked providers undervaluing those in their care. While one person or one organization can’t turn the industry upside down, there are those that can rebel, speak out, and advocate for change. One such person is CEO Mike Tinney of FIX Health, which provides the leading gamified step challenge app, A Step Ahead. He shared with us his radically-sensible ideas and insights on the healthcare system and ways in which he thinks it can be bettered.

Rebels with a Cause

Founded on the belief that all aspects of life are enhanced by a healthy lifestyle, FIX Health develops high quality, interactive games that promote health and daily activity in a fun, socially connected environment. They have touched over 20 thousand lives with their intense (think zombies, pirates, and aliens, oh my!) game-based walking challenges.

Tinney candidly told us, “I want to — metaphorically — light the discussion around America’s healthcare system ablaze. I think it is broken. And that is kind of where this idea stemmed from. We know that video games have mastered human engagement. Our main differentiator, what sets us apart from others, is how we use the games and our app to engage those who participate. Companies try to get their staff engaged, but they are offering frosting on a very plain cake, not a game that can be engaging or addictive. We know games, and we used what we know to create interactive apps that motivate others to get healthy.”

Tinney is a firm believer that the healthcare system is faulty and falling short, but he also knows that he cannot simply ‘FIX’ what is broken. Instead, he has taken up the charge for advocacy.

“We are a little band of rebels that believes things could be done differently. We are advocates for change, but we aren’t trying to change the industry or turn it on its head. A Step Ahead just aims to open the door. We are a destination for employers and customers who also believe that the healthcare system is broken, and we have a lot of customers that are like-minded in this regard,” he said.

As more crises hit the healthcare system, more and more individuals have found themselves coming to the realization that something needs to be done. While dismantling the system and building anew is unlikely to occur anytime soon, or maybe ever, uncovering what lies at the heart of the problem is the first step towards any potential change.

Preventing Rather Than Responding

Tinney explained that he believes the real problem with the healthcare system comes down to a lack of protocols in place for preventing health issues, diseases, or unhealthy habits, and this is in large part because of the overly involved role that insurance companies play in the health industry.

“Frankly,” Tinney remarked, “The health industry shouldn’t be called ‘industry’ at all. It is a basic human right.”

He went on to explain that insurance companies are institutions aligned around the American healthcare system, which is a problem-response structured system.

“There is no ROI on prevention for an insurance company, they get paid when they administer care treatment into the system,” Tinney said. “That is how they make a profit, and it works for them, so naturally the market doesn’t want to be fixed. Put simply, insurance companies are not incentivized to keep people healthy, they are merely around to respond to a problem and then mitigate it.”

As he points out, The Affordable Care Act tried to put into place some of these needed prevention protocols and build that into the system, but in his experience, and that of countless other Americans, it didn’t actually do that. So what can be done if the proposed solution to the problem created more issues instead? For starters, Tinney believes that the USA needs to switch the focus from ‘responding’ to ‘preventing.’

“Medicare for all is a polarizing framework in itself,” he said. “But if you treat healthcare as a right, not a privilege, then you can go down the path of a set of protocols and best practices that are focused around maintaining a patient’s health and well-being, as opposed to what is being done, which is just responding to a patient’s health and well-being.

Ultimately, Tinney and other like-minded individuals believe that if our society’s thinking around health and wellness changes, our healthcare system could change its focus, and that would be a great first step. When it comes to problems such as this, on a scale this large, that first step is really the only one we can take.

Tinney invites us to think hard about our personal health, because as it stands, we are the only ones who can take responsibility for it. His primary message to us all? Don’t just sit there!

About Mike Tinney

Mike Tinney is the Founder and CEO of FIX Health, which powers A Step Ahead, a wellness app that leverages technology and the expertise of FIX Health’s team of health professionals to help individuals take control of their health and wellness. Under Tinney’s leadership, FIX Health has become a trusted partner for SMBs seeking to provide cost-efficient and fun ways for their teams to stay healthy. To join in the fun, please visit: https://astepaheadchallenge.com/challenges/

Alexa Abraxas is Redefining Boundaries as a Recording Artist and Influencer

NY Weekly Staff on June 28, 2023

Immerse yourself in the captivating journey of an artist who embodies talent, resilience, and vision – Alexa Abraxas. As an American Singer/Songwriter, Actress, and Model, Alexa has straddled multiple domains of the arts with elegance and distinction. 

Born in Trinidad and Tobago, she was adopted and raised in the pulsating city of New York, a city known for its rich artistic heritage and diversity. In 2018, in pursuit of her dreams in Music and Arts, Alexa left the comfort of her east coast life, the predictability of corporate America, and a decade-long professional modeling career, to relocate to the cultural melting pot that is Los Angeles. This dream, once seemingly distant, became an inspirational journey that exemplifies Alexa’s audacity and ambition. 

Her voyage of self-discovery and artistic exploration began to yield fruit as she honed her craft, resulting in the release of three soul-stirring singles with a promise of many more to follow. Alexa’s musical prowess became evident in her starring roles in music videos like “Fallen Angel” by Erasure and “ILY” by American Idol artist David Hernandez. This was just a glimpse into the vast creative universe that Alexa was starting to carve out for herself. 

Alexa Abraxas is Redefining Boundaries as a Recording Artist and Influencer

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Her versatility is not confined to music alone. Alexa took the fashion world by storm when she graced the runway for designer Marco Marco and was featured in the esteemed pages of Harper’s Bazaar. In a testament to her multi-faceted talent, she became the face of multiple national campaigns for Juvia’s Place Cosmetics, adding a distinctive charm to Ultra beauty stores. 

Bridging the gap between virtual and real-world influence, Alexa Abraxas, a social media influencer, has been making waves online. But her online presence is not only about garnering followers; it’s about purpose and philanthropy. Her digital footprint reflects the heart of a genuine artist who cares about making a positive impact on society. 

Over the past two years, Alexa Abraxas has lit up the stage, performing at the DTLA pride, White Party festival, and even headlining at Idlywild pride festival. Such performances have allowed her to showcase her musical talent to a wider audience, expanding her fan base, and asserting her standing in the music industry. 

Alexa Abraxas is Redefining Boundaries as a Recording Artist and Influencer

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As an artist associated with the Independent Music label Voyage Music Group, her trajectory has been highlighted in various renowned platforms like Rolling Stone, US Weekly, Shoutout LA, Buzz Music, VET, and LATV, to name a few. These features have brought the spotlight on her eclectic artistry and her inexhaustible potential. 

In the world of music and art, every artist strives to make their unique mark. Alexa Abraxas is one such artist who, with her undeniable talent, has not just made her mark but is gradually etching it deeper into the annals of the Music Industry. Her journey is a testament to the power of dreams and the unyielding spirit of artists who dare to follow them. Alexa Abraxas is more than just a name; she embodies a movement in the music and arts industry, a symphony of talent, courage, and resolve that promises to resonate for years to come. 

Connect with Alexa Abraxas on Linktree, Instagram (@alexa_abraxas), Spotify, Apple Music and Amazon Music. 

Meet Huda Garib: Pakistani Multi-Talented Entrepreneur and STEAM Education Advocate

NY Weekly Staff on June 28, 2023

Huda Garib’s journey as a multi-talented entrepreneur and STEAM education advocate is nothing short of inspiring. With her unwavering dedication and passion for empowering others, she continues to significantly impact those in Pakistan and beyond.

As the founder, CEO, and lead trainer of e-Magine, she has spearheaded the organization’s mission to provide top-notch STEAM education training and consultancies by working to bridge the gap between the skills of tomorrow and the education of today. Moreover, she has been instrumental in shaping the minds of countless students, as well as educators,in equipping them with the necessary skills to excel in the worlds of science, technology, engineering, arts, and mathematics. 

Her innovative, and simultaneously pragmatic approach to the industry has not only helped evolve the learning journeys for many; but also, opened the doors to endless opportunities for young individuals to expand their horizons in their pursuit of developing successful careers.

In conjunction with her commitment to her profession, Garib’s influence extends beyond the realms of education. She is active in various esteemed organizations, including serving as the honourary secretary at the Rotary Club of Karachi (for the current year 2022 – 23), being a member of the Karachi Council of Foreign Relations, a part of The Chicago School of Professional Psychology Alumni Council, being affiliated with the English Speaking Union of Pakistan – are just some of the highly acclaimed platforms she is associated with. 

Furthermore, in recognition of her passion for global issues and youth empowerment, she has also had the privilege of serving as a delegate at the United Nations Youth Assembly in August 2016, where she actively contributed to discussions and initiatives aimed at creating positive change on a global scale. In fact, some of the most poignant components of those meetings were incorporated in the Sustainable Developmental Goals set out by the UN.

Her involvement in these forums has not only enabled her to collaborate with like-minded individuals; but also, contribute to the development of her community. Additionally, as a member of the Society for Industrial and Organizational Psychology, Garib applies her expertise in talent management to help organizations harness the potential of their workforce by serving as a freelance consultant.

Moreover, due to her exceptional achievements, Garib has often been invited to present at numerous national and international events as a keynote speaker. Her addresses and speeches are marked by a compelling mix of personal anecdotes, practical advice, along with a deep understanding of the difficulties encountered by aspiring entrepreneurs and educators. Her motivational talks have resulted in her inspiring large numbers of individuals to #DARETOEMAGINE, pursue their dreams in a focused along with realistic manner, and eventually embrace their true potential.

Huda Garib

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Garib’s impact on the business world has not gone unnoticed either. For 3 years in a row, she has been honored as one of Pakistan’s 101 Incredible Women CEOs – which stands as a true testament to her leadership skills and ability to navigate the complexities of the entrepreneurial landscape; especially being based in a country which presents its fair share of economic,as well as, social challenges. 

Despite having formed a tremendously remarkable and admirable profile at a rather young age, Huda Garib’s pursuit for knowledge has no boundaries. For, she believes in being a lifelong learner; and in the process has established herself as an accomplished professional who continues to acquire valuable knowledge and skills through prestigious educational programs, as well as, conferences at different stages in her life. 

For instance, In the summer of 2020, she successfully completed the “Fostering Business Continuity During a Crisis” program from Harvard University, equipping her with the expertise needed to navigate and ensure organizational resilience in challenging times. Hence, equipping her better with the skills to thrive at a time when the Covid pandemic was at its peak raging havoc around the world. Following this, she enrolled herself in another course known as  “Managing Yourself and Leading Others” also at Harvard; which helped her gain insights into effective self-management and leadership strategies. 

Garib also holds a Master’s degree in Industrial & Organizational Psychology from The Chicago School of Professional Psychology, thus, aiding her to further enhance her understanding of human behavior in the workplace and the application of psychological principles to optimize organizational performance. Among some of her other prominent achievements, she is also a proud alumni of the HIVE Global Leaders conference that was held in the summer of 2017, and has also had the opportunity to be part of the People to People Leadership Program that was hosted at Stanford University in 2009.

Furthermore, her organization, e-Magine, has received the prestigious Biz Today Business Awards in 2020 for its pioneering efforts in promoting STEAM education in Pakistan. Accolades such as these clearly highlight Garib’s commitment to excellence and her unwavering dedication despite the hurdles that she may be facing along the way to making a positive difference in society.

Beyond her professional achievements, she has also been featured in renowned media publications and magazines in Pakistan and abroad. Her work has been recognized by the Chicago School of Professional Psychology’s Insight Magazine, where she was highlighted as a distinguished alumna. Moreover, her contributions have been celebrated in the Billboard Magazine operated by Runway Pakistan, further cementing her reputation as a trailblazer in her field.

Huda Garib

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Huda Garib’s remarkable on-going journey as a Pakistani multi-talented entrepreneur and STEAM education advocate inspires all. Through her organization, as well as, on a personal level, she has without a doubt played a pivotal part in revolutionizing the industry –  at least on a local level with expansion plans under way on an international front too. As a result of her efforts, countless individuals are being empowered on a regular basis to embrace the power of STEAM to be able to easily meet the needs of the rapidly ever changing job markets. 

Her accomplishments, accolades, experience, and extensive involvement in various organizations demonstrate her unwavering commitment to driving positive change and creating a brighter future for Pakistan and beyond. She is an individual who, needless to say, embodies the spirit of entrepreneurship, leadership, and advocacy, making her a role model for aspiring individuals across the globe.

Maharashtra State Board Topper is Now Leading Strides in the space of AI-enabled Voice Assistance

NY Weekly Staff on June 28, 2023

When we use Amazon Music and say, “Alexa, play some good music”, it feels almost magical that Alexa knows exactly what kind of music we would like to listen to. However, it’s not exactly magic.

What goes on behind the scenes is a medley of some of the most advanced AI-enabled recommendation systems. The AI cross-references your music taste with the best songs from a catalog of more than 90 million songs. The algorithms factor in a multitude of criteria including a deep understanding of how customers of different ages and backgrounds across different countries listen to music in different languages. 

This requires cutting-edge technology to make it all happen in a few milliseconds on voice assistants. Voice recognition and assistance are among the most complex applications of data analysis and machine learning as we know them today. 

Alexa, which is Amazon’s AI-powered voice assistant, is backed by a team of exceptional data and AI engineers. This team, led by Ashlesha Kadam, uses a combination of customer anecdotes, data, and voice technology to make high impact decisions including what and how Alexa should respond to different music-related requests.

She was the state board topper of Maharashtra in the year 2006. Subsequently, she secured her bachelors in Computer Science at BITS Pilani, went on to complete her MBA from IIM Bangalore, and started her post B-school career in the space of online sales and e-commerce, leading the online sales channel and operations for Allen Solly, a top premium apparel brands in India. Further on, she moved to Cisco Systems, the leading networking company in the world, in a core internet security team as a software developer. 

Today, Ashlesha Kadam leads the global Amazon Music product team that builds music-listening experiences on Alexa and Amazon Music apps (web, iOS, Android) for millions of customers across 45+ countries.

She works on crafting the online music streaming experience ranging from very specific and niche requests (try “Alexa, play some French rap from the ’90s”) to even the vague ones (try “Alexa, play some workout music”) on Alexa. She has led several product launches for features that have made the music streaming experience on Alexa, unique and the most advanced among other voice assistants. 

Many of her product launches have generated positive PR for Amazon Music in leading publications like VentureBeat, Android Central, VoiceBot.ai, Pocket-lint, Tech Advisor, and more.

Ashlesha’s area of expertise and passion is to use AI to build advanced musical experiences on voice assistants. She has an in-depth understanding of voice technology, including 

Automatic Speech Recognition (ASR): alludes to translating the speech that a customer makes into text 

Natural Language Processing (NLP): includes understanding the semantic meaning of a request (e.g. if someone says “I like this”, knowing what they mean by “this”) 

Text to Speech (TTS): refers to the speech that a voice assistant makes (e.g. when Alexa says something like “Here’s a workout playlist you might like” before starting actual music) and most importantly, 

Music recommendations: means using all the signals that customers provide in conjunction with what’s known about their past tastes and preferences and using that to provide the best, most relevant and contextual music recommendations for every customer in every moment.

Upon being asked about her stand-out qualities, Ashlesha says, “As a product leader and a former software developer, I have realized that I am uniquely equipped to understand the art of the possible on the tech side, ask the right questions to understand complexities, and create products that impact millions of users globally.”

Besides being passionate about using AI to improve customer experiences around the world, Ashlesha is an equally passionate advocate for women in tech. This year, she is serving as a co-chair for the Human Computer Interaction (HCI) track in 2023-24 for Grace Hopper Celebration (the biggest tech conference for women in tech with 30K+ participants across 115 countries).

With the recent advancements in Large Language Models (LLMs) that are making possible what was considered almost impossible only a few years ago, Ashlesha is excited about the new possibilities that LLMs unlock for voice assistants. She believes that with LLMs, voice as an interface can become an even more powerful, ubiquitous, yet natural interface for humans to interact with technology.

Exploring Elijah333’s Unique Fusion: The Future of Pop, Rap, and Rock

NY Weekly Staff on June 28, 2023

Dazzling the world with an electrifying blend of genres, Elijah333 is the latest revelation in the global music scene. Translating the intricate emotions of a disoriented generation through his music, Elijah333 bridges the gaps between past and present, joy and pain, not merely for himself but for a world yearning for connection and understanding. 

Elijah333, or Elijah James Chester, is an Ohio-born pop, rap, and rock singer, whose music pulses with raw lyricism and emotional authenticity. His magnetic energy was cultivated from an early age, as he was surrounded by music and performance. His grandfather, a member of a band playing Earth, Wind & Fire covers, instilled in him a profound appreciation for expression through song. “Before I could read, I knew how to express myself through vocalizing, and since I could walk, my favorite thing to do was put on a show,” he reveals. 

Elijah333’s passion for music grew with him, and he began crafting songs in high school, drawing inspiration from multiple genres and various artists. His influences range from Stevie Wonder, Queen, and Eminem to Juice WRLD and Lil Uzi Vert, each contributing a layer to the vibrant tapestry of his unique sound. This fusion of pop melodies with rap verses results in a distinct and captivating sound that resonates with listeners worldwide. 

Exploring Elijah333's Unique Fusion: The Future of Pop, Rap, and Rock

Sourced photo

The first testament to Elijah333’s distinctive style was his inaugural single, “Same Thing,” released on May 10th, 2023. The emotionally charged track, based on his personal experiences with a tumultuous breakup, immediately struck a chord with listeners. He elaborates on the genesis of the song, saying, “The song’s conception began after a petty back and forth with my ex, who started partying to numb herself and emotionally detach from our broken relationship. Reflecting on the situation, I became inspired by the idea that humans instinctively argue and fight about the same things.” 

“Same Thing” rapidly amassed an impressive number of views and streams, a testament to the magnetism of Elijah333’s authentic lyricism and emotive vocals. The YouTube video has collected over 160k views, with the song exceeding 200k streams on Spotify and 40k streams on SoundCloud, all within just six weeks. A burgeoning community of 50k monthly listeners on Spotify eagerly awaits his future releases, affirming Elijah333’s rising star power. 

However, his studio recordings are merely one facet of his artistry. Elijah333 is known for his electrifying live performances, captivating audiences with his energetic stage presence. His constant strive for improvement and relentless dedication to his craft have been instrumental in developing new material and growing his audience. As one of the most promising talents in the industry, Elijah333 is well on his way to making a substantial impact on the music world. 

Exploring Elijah333's Unique Fusion: The Future of Pop, Rap, and Rock

Sourced photo

His forthcoming single, “All These Girls,” set to drop on July 7th, promises to continue this upward trajectory. With a pop-rock vibe and the potential to be a summer hit, the anticipation surrounding its release is palpable. 

Elijah333 is not just another artist on the rise; he embodies the spirit of a generation grappling with self-discovery, love, and loss. His journey, shared so candidly through his music, strikes a chord with countless listeners, as they navigate the same tumultuous terrain of the human experience.  

Stay connected with Elijah333 and his captivating musical journey. Visit his official website for the latest updates. Dive into his creative world on Instagram and Facebook. Join him on TikTok for a look behind the scenes, and follow his Twitter for direct thoughts from the artist himself. Listen to his immersive sound on Soundcloud, Spotify, Apple Music, and YouTube for exclusive music videos and live performances. 

Elijah333’s narrative is only just beginning to unfold, and the world is listening. His unique sound and message are the threads that are sonically bridging the gaps, in turn, shaping the music industry for the better. As he continues to translate the feelings of a disoriented generation into his art, Elijah333 is indeed paving a path towards a more understanding, more accepting world. 

Inside Out Detail: Redefining Automotive Care for Car Enthusiasts

NY Weekly Staff on June 28, 2023

Garfield, NJ – Inside Out Detail, a revolutionary automotive care business, is changing the game in the industry. Offering a premium and elite service experience, Inside Out Detail is the brainchild of a passionate Latina woman, challenging the norms of a primarily male-dominated field. With a commitment to using professional and biodegradable products, Inside Out Detail ensures the longevity of your car while prioritizing the well-being of the planet. 

From the moment you contact Inside Out Detail, you can expect an unparalleled service that goes beyond a simple car wash. The founder and CEO, Kathy Fernandez, promises to provide an experience that will leave you with a piece of her dream, making you proud enough to brag to anyone who will listen. It’s not just about a clean car; it’s about attention to detail, using top-of-the-line products, and delivering an exceptional customer experience. 

When asked about the motivation behind building her own brand, Fernandez revealed the powerful influence of the women in her life. Her grandmother, Ana Rosa Vargas, a retired shop owner and an entrepreneurial force, showed her the true meaning of following a passion and finding joy in work. Kathy’s friends, often seeking her advice for anything car-related, further reinforced her love for the industry. And then, the unexpected turn of events during the COVID-19 pandemic gave her the push she needed to pursue her dreams. 

Inside Out Detail was born as a mobile detailing business, with a simple motto: “You stay in, while we clean out.” Despite opening a business during challenging times, Kathy was determined to follow in her grandmother’s footsteps and create a venture that brought her joy. With the support of her wife, Kathy achieved remarkable success in the first year. However, she discovered that many women were intimidated to seek enhancements for their cars due to the way they were treated at traditional shops. This realization fueled Kathy’s desire to create a safe and inclusive space for women, where they can receive multiple services and ask any questions without hesitation. 

Now, Inside Out Detail is proud to announce its expansion into a physical shop located at 468 River Dr in Garfield, NJ. The shop serves as a one-stop destination for car enthusiasts, offering a range of services including window tinting, caliper painting, wheel powder coating, apple car play installment, alarms, ambient lights, paint protection film, ceramic coating, and more. Kathy’s commitment to customer satisfaction and personalized attention remains at the core of the business, ensuring that every client receives exceptional service and leaves with a smile. 

 the future, Kathy Fernandez envisions a second shop with an educational detailing and tinting area. She aims to franchise some vans, expand her team, and juggle the challenges of running a successful business with the joys of family life, including raising at least two children. 

Through this story, Inside Out Detail hopes to inspire readers to pursue their passions fearlessly and to believe in themselves, even when faced with doubt and adversity. Kathy’s journey serves as a reminder that success can be achieved by staying true to oneself, finding joy in life, and surrounding oneself with people who inspire and uplift. 

For further information, please visit the Inside Out Detail website at www.insideoutdetail.com or contact Kathy Fernandez at kathy@insideoutdetail.com. 

 

How to Craft a Successful Business Plan From Start to Finish

NY Weekly Staff on June 27, 2023

Image commercially licensed from Unsplash

In order to make your business dreams a reality, you should draft a detailed business plan. Despite this logic, many small business owners struggle to articulate their business goals and plans of action. That’s where a business plan comes in.

By creating a business plan and regularly updating it, you can periodically step back from the minutiae of running your company and refocus on the big picture. Getting started is easy if you follow the right steps. Identify what you know and then research what you don’t. It may surprise you how much you already know about your business, industry, customers, and competitors.

What Is a Business Plan?

Creating a business plan may seem daunting, but it’s actually fairly straightforward. As a clear description of your business’s future, a business plan outlines your organization’s mission and how you intend to accomplish it. You can make it as short and plain — or as long and detailed — as you wish.

“Business plans serve a number of vital functions,” explains Asker A Ahmed, Director of iProcess Global Research. “As a business owner, they help you set goals and map out how you’ll reach them. Furthermore, they can include your go-to-market strategy, so you can be prepared for contingencies.” 

Perhaps the most significant benefit of business plans is that they can assist small businesses in securing funding from investors. A business plan describes step-by-step how a business intends to succeed, giving investors valuable insight into how and where their capital will be used and how their investments will contribute to the organization’s success. As a result, they’ll be able to calculate the potential ROI of their investment.

Why Write a Business Plan?

There are a number of ways in which a clear business plan can be beneficial to your company. Your business plan serves as the basis for all future decisions and can be easily adapted as your company’s needs change. Here are several reasons why a business plan is important for your organization:

  • You’ll define your business goals and vision: Whether your business is still in the pre-launch phase or simply needs some guidance for continued growth, a business plan will provide you with a detailed structure that will help you achieve your next goals in the future.
  • You can draw investors, lenders, and business partners: A well-written business plan is essential for securing funding. Marcus Hutsen, Business Development Manager of Patriot Coolers says, “Future investors will be more confident in your business when they can see your goals and projections on paper rather than by word of mouth.” In this regard, your business plan can be used to persuade potential financial partners to participate in your venture.
  • You’ll make better, more informed business decisions: With a business plan, you’ll be able to make more objective decisions to help your company succeed. You will also be able to use your business plan to make decisions about how to run and structure your business.
  • You can properly allocate resources: Include all the resources available to your company in your business plan, in order of importance, along with a brief explanation of how you intend to use them. The purpose of a certain resource for your business should be clearly stated, such as recruiting, marketing, office equipment, and other necessities.
  • Measuring progress and tracking results is easier: Even though your business plan should be flexible, you will still be able to see when milestones are approaching or where you are at risk of failing. Tracking your company’s progress with a written plan makes it easier to adjust goals as needed and see which processes are working.

How To Write a Business Plan

So, what is the best way to begin writing your own business plan? Here is a helpful, step-by-step guide for developing a business plan from start to finish.

1. Research and Analyze Your Overall Market

Andrew Chen, Chief Product Officer of Videeo tells us, “First, analyze your market. Consider your customers, your industry, and the market as a whole. Ask yourself: who are your ideal clients, what do they want, and how do you reach them?” 

If you haven’t already created your customer persona, do so now before you start writing your business plan. Consider any trends in the industry that could influence your or your competitors’ operations, as well as those that might drive market demand.

2. Draft an Executive Summary 

The executive summary should be the first page of your business plan. “Think of it like an elevator pitch, in which you should provide a high-level summary of your company and encourage reviewers to keep reading,” suggests Shelley Hancock, Chief Beauty Officer of Shelley Hancock Consulting. “Make sure you include a mission statement, a description of your products or services, and an overview of your financial plans.” After you’ve completed your business plan, review this section to make sure you’ve included everything you intend to.

3. Describe Your Company

Explain who your business will serve and what problems it will solve in your company description. Derek Flanzraich, Founder and CEO of Ness emphasizes, “Let your potential customers know what makes your company different from competitors, like a prime location, proprietary technology, or highly trained staff.” Give logistical information, including the registered name and address of your business, the structure of your business, and the ownership percentages and responsibilities of each owner.

4. List Out Your Business Goals

Outline the specific short- and long-term goals of your business in a few sentences. A statement like this should be written in the form of an assertion (“We will …”). Be as specific as you can, and don’t be afraid to dream big. 

“Setting smart business goals helps you navigate the twists and turns along the way,” explains Leroy Hite, Founder and CEO of Cutting Edge Firewood, a company that specializes in different types of firewood. “While your business plan and vision statement describes your business and what you want to accomplish, short-term and long-term goals describe how you’ll get there.”

5. Define Your Products or Services

Although your products and services will be mentioned throughout the business plan, this section will describe them in more detail. Provide information on your products or services, who will use them, the product/service lifecycle, and your pricing structure so that they can be easily understood. It is also a good idea to include any upcoming products and services you plan to offer. 

Dominique Zimmermann, CEO & Head Designer at Bombshell Sportswear suggests, “Let your product speak for itself without using complicated industry jargon. Don’t be afraid to explain your business in layman’s terms, so someone who’s not familiar with it will understand and be excited about it.” People may need some basic background information if this is an area or industry they are unfamiliar with.

6. Outline Your Marketing and Sales Strategy

Provide a description of your current and future marketing and sales strategies, focusing on how and why they will help you attract and retain customers. Nabiha Akhtar, Founder and CEO of Lil Deenies says, “To frame this strategy, think of the four Ps of marketing. First, price your offerings. Second, the product (or service) you’re selling and what makes it distinct. Third, promotional strategies for selling your offerings. Lastly, the place where you will sell your product or service.”

7. Define Your Operations and Management Structure

The operations and management plan describes how the business functions on a continual basis. This plan will outline the organization’s operations, such as the responsibilities of the management team, the responsibilities of each division, and the capital and expense requirements associated with the business. 

Andrew Mavis, CEO of 98Strong explains, “Your operations plan is essentially your business’s manual of how things work. This provides insight into how your business operates. In addition, investors can assess your credibility, understand your operations, and predict your financial requirements.”

8. Determine Your Financial Projections

“If you want to use your business plan to secure funding, this is one of the most important sections,” says Alex Song, VP of Finance at Ramp, a company that offers their own corporate card for businesses. “The goal is to demonstrate to investors how your company will generate enough profits to repay a loan or provide a solid return on investment.” Provide your current financial statements, including balance sheets, cash flow statements, and income statements. Assuming that funding has been approved, you can project future sales, expenses, and profits.

The Bottom Line

By following the tips and guide above, you can craft a business plan you’ll be proud to share with investors and partners. As soon as you’ve completed your market research, draft an executive summary, describe your company, and outline your business goals as a framework. After that, you can decide what you’ll make or provide for your customers. Your final step will be to determine realistic financial projections and determine how you will promote your business.

Engage your audience, whoever they may be, and use concise language to convey your business’s intentions. Your business plan can be used and updated as your business grows once you’ve incorporated feedback from trusted sources.

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