Lawrence Ellyard: From Art Director to Visionary Entrepreneur – A Journey of Transformation and Triumph

NY Weekly Staff on August 29, 2023

Step into the world of Lawrence Ellyard, the daring CEO and mastermind behind the groundbreaking International Institute for Complementary Therapists (IICT). His entrepreneurial journey can only be described as a breathtaking adventure, akin to assembling a parachute while soaring through the open skies. A chance encounter with a parking ticket sparked a momentous decision that forever changed the course of his life.

Once an art director in the advertising industry, Ellyard felt an unshakable restlessness, yearning for a deeper sense of purpose. Destiny intervened when he found himself running late for a spiritual talk, only to receive a parking ticket that mirrored the direction of his life – going the wrong way. The teacher’s poignant words struck a chord, and Ellyard knew it was time for a radical shift.

His pursuit of purpose led him to complementary therapy, a realm of alternative medicine that captivated his heart and soul. With unyielding passion and determination, Ellyard founded the International Institute for Complementary Therapists, aka – IICT, providing a global haven for complementary therapists to flourish. But his true stroke of genius came when he realigned the company’s vision with his authentic values, even if it meant bidding farewell to a significant portion of his staff.

Embracing the adage “quality over quantity,” Ellyard’s bold decision proved to be the catalyst for exponential growth and unwavering loyalty among his team. IICT soared to new heights, witnessing remarkable success and revolutionizing the complementary therapy landscape.

At the heart of Ellyard’s prosperity lies a voracious appetite for knowledge. A true believer in lifelong learning, he devours books on psychology and human potential, honing his wisdom and turning insights into actionable strategies. His quest for excellence knows no bounds, as he relentlessly seeks ways to enrich the lives of those around him.

Lawrence Ellyard’s leadership at IICT extends far beyond his executive role; he is a mentor, motivator, and visionary whose influence reaches every corner of the organization. Under his guidance, IICT has become a symbol of innovation and integrity within the complementary therapy industry, fostering a community of practitioners who are dedicated to excellence and ethical practice. Ellyard’s unwavering commitment to transparency and quality resonates with his team and members alike, cultivating a culture of trust and collaboration that is rare in today’s business landscape.

For Lawrence Ellyard, entrepreneurship isn’t just a business pursuit – it’s a calling to make a lasting impact. He passionately advocates understanding one’s “why” and striving to create positive change in the lives of others. This driving force propels him forward, inspiring all who cross his path to unleash their entrepreneurial spirit.

In the world of business, Lawrence Ellyard’s story stands as a powerful testament to the rewards of embracing risk, authenticity, and unwavering passion. Aspiring entrepreneurs can draw invaluable insights from his remarkable journey, learning that greatness awaits those who dare to chase their visions and turn dreams into reality.

Join Lawrence Ellyard on his exhilarating voyage, and unlock the secrets to transforming your life and business with purpose, resilience, and a relentless pursuit of knowledge. Step into the realm of visionary entrepreneurship, and watch as your dreams take flight, soaring to heights you never thought possible.

The Shifting Landscape of New York’s Tech Industry

NY Weekly Staff on August 29, 2023

Few locations have made a more significant impact on the landscape of technical innovation than Silicon Valley. Renowned as the cradle of the digital revolution, this tech haven has birthed some of the world’s most iconic companies like Apple, Facebook and Cisco, redefining industries and shaping the way we interact with the digital world.

However, a different tech revolution had been quietly building away from California’s sandy coastlines; this one has its roots in the vibrant center of New York City.

The Big Apple, which is frequently associated with tall skyscrapers and busy streets, has weaved its dynamic energy into the very fabric of the tech sector. But a fascinating trend has recently been noticed: New York’s tech behemoths are suddenly scaling back in their activities in the city. Laying off thousands of workers and pulling out of millions of square feet of office space, it seems like the tech industry in New York has been cooling off.

New York has seen a considerable influx of digital companies in recent years, indicating a change in the industry’s landscape.

And one of the biggest names in technology, Amazon, made news when it revealed plans to build HQ2, a second headquarters office, in Long Island City, Queens. But the plans were ultimately shelved as Jeff Bezos’ plans had provoked an unusual wave of criticism from local people, and the e-commerce experts decided to move to Virginia.

This changing situation is also caused by other variables. The rising expense of conducting business in New York is one major obstacle. Tech businesses are drawn to the appeal of affordable locations as the demand for office space rises and rents soar. Some businesses have had to rethink their growth plans due to the city’s high operational costs.

For instance, Meta, the parent company of Facebook and Instagram, is selling off almost 2.2 million square feet of office space it recently acquired in Manhattan. This decision to not renew leases for 250,000 square feet in Hudson Yards and 200,000 square feet on Park Avenue South comes after massive cutbacks that affected nearly a fourth of its New York State staff.

Similar to this, Spotify is actively looking to sublease five of the sixteen levels in the 4 World Trade Center that it had leased six years prior. In addition, Roku is releasing a fourth of the 240,000 square feet it had just purchased in Times Square. This phenomenon is seen in other tech behemoths like Twitter (Now “X”) and Microsoft, which are ready to sublet extra office space. 

Another level of difficulty was added by the COVID-19 pandemic. Remote work has notably revolutionized the traditional office setup, allowing workers to escape the daily grind of commuting and offering them the luxury of flexible hours. This newfound freedom has opened doors to pursuing personal interests and hobbies like never before. Since 2019, there has been an unprecedented surge in the popularity of gaming platforms.

These changes have prompted some tech titans to reevaluate their real estate commitments, raising concerns about the city’s long-term plans for office-based labor.

But despite these challenges, New York’s tech ecosystem remains resilient. While some tech companies have scaled back, others are doubling down on their commitments to the city, recognizing that the challenges are part of the journey toward growth.

In the upcoming year, Google plans to move to a sizable office complex located in Lower Manhattan close to the Hudson River. This will increase Google office space in New York from the existing six million square feet to almost seven million. Google’s New York employment count has increased from just over 10,000 in 2019 to over 12,000 in 2023.

Regardless of experiencing obstacles in its earlier intentions to build another headquarters in Queens because of neighborhood concerns, Amazon has added 200,000 square feet of office space since 2019 in cities like New York, Jersey City, and Newark. Amazon is prepared to open an additional 550,000 square feet of office space later this summer as a sign of its commitment to the area. 

The journey of the tech industry in the city is far from done, and how these issues are resolved will determine how tech innovation develops in the heart of the Big Apple in the future.

The Art of Hit-Making: How to Boost Your Next Release with Lemonaire Ent.

NY Weekly Staff on August 29, 2023

Image commercially licensed from Unsplash

The entertainment industry is a luminous constellation of talents, where shining brightest often means being heard the loudest. Amidst this dazzling display, what can artists do to ensure that their music doesn’t just reach audiences, but resonates with them? Enter Lemonaire Ent., the enterprise breathing life into artistic visions.

Introducing Lemonaire Ent.

Founded by Derlim Lemon, the visionary behind Lemonaire ENT. Marketing and Promotions, and the dynamic CEO at LemonairebyDerlim, Lemonaire Ent. stands tall as an industry giant in entertainment marketing and promotions. With their top promotions company, artists are not just given a platform, but an elevated stage to shine upon.

From the niche tones of indie music to the pulsating beats of mainstream hits, their professional team ensures that every artist’s unique sound finds its rightful space in the music cosmos.

Crafting the Path to Stardom

Promotion

In today’s digitized age, the realm of music promotion requires more than just a catchy tune. It demands a meticulous strategy, adept execution, and a finger on the pulse of ever-evolving audience tastes. At Lemonaire Ent., a dedicated team harnesses top-tier resources to ensure your hit doesn’t get lost in the vast sea of releases.

Marketing

Intuitive marketing is the magic wand that turns songs into anthems. Lemonaire’s elite cadre of marketers specializes in catapulting your music to stratospheric heights. They possess the acumen to position artists in the market, ensuring their craft receives the adulation it deserves.

Client Prep

Beyond the glamor of the stage lies the intricate machinery of publishing, copyrights, and distribution. The wizards at Lemonaire guide artists through this labyrinth, ensuring their work is protected, distributed, and celebrated as it should be.

Technical Excellence

In an industry where the minutest details can make a monumental difference, the importance of pristine engineering and mastering can’t be overstated. Lemonaire’s commitment to excellence is evident in their offer of industry-level engineering, video editing, and mastering services. Their holistic approach ensures every song is not just heard but experienced.

Showcase: Making Waves in the Industry

Lemonaire Ent.’s resounding success is best mirrored in its projects. Shawn Wick’s pulsating single “OK! Okay!!”, released in August 2023, is a testament to their promotional prowess. Beyond audio, they’ve ventured into the visual sphere, championing the audacious “SHAWN WICK x GTA” music video. Their portfolio also boasts of sensational releases like GBOTTI SOSA’s “CALL ME THE GOAT” and 46Tae’s “CERTIFIED WIT DAT IRON.”

And their influence isn’t restricted to the musical realm. They’ve dipped their toes in the cinematic waters, endorsing acting auditions for the box office sensation, “Loyalty Tattoo.”

Embark on a Musical Odyssey with Lemonaire

Artists pour their souls into crafting melodies, harmonies, and lyrics, weaving tales of dreams, love, loss, and hope. But, to ensure that these tales reach eager ears, they need a companion, a guide, a force that propels them to stardom.

Lemonaire Ent. is more than just a company; it’s a dream-maker. They’ve taken artists from the shadows of obscurity and spotlighted them on the grand stage of global recognition. So, if you’re poised with a hit, waiting to serenade the world, look no further. With Lemonaire Ent., your symphony won’t just be another note in the cacophony; it will be the melody that lingers, long after the final note has been played.

Harnessing the Power of Virtual Assistance: The Rise of Virtual Latinos

NY Weekly Staff on August 29, 2023

Revolutionizing Workplaces with Virtual Professionals

In today’s fast-paced digital age, businesses often grapple with increasing workloads and the continual quest for efficiency. Amidst these challenges, Virtual Latinos emerges as a beacon, illuminating a path towards streamlined operations and growth. This innovative platform, headquartered in San Diego, California, stands out as the pioneer in linking entrepreneurs and agencies with top virtual assistants from Latin America, offering a seamless synergy of cultures and efficiencies.

The Visionary Behind the Platform: Florencia Aguilar

Florencia Aguilar, an adept PR and Influencer Specialist at Virtual Latinos, embodies the ethos of the platform. Her expertise underscores the potential of these virtual professionals in reshaping how businesses operate, reducing geographical constraints, and setting new standards of productivity.

Why Virtual Assistants Are A Game Changer

Described as the business world’s best-kept secret, virtual assistants are increasingly becoming an integral part of modern business strategies. Their emergence has completely reshaped the traditional notions of delegation and workplace efficiency. In an era where businesses, especially startups and small enterprises, often find themselves burdened by a wide range of tasks, the role of virtual assistants becomes paramount. 

These professionals bridge the gap between capability and task overload. No longer do companies have to stretch their in-house teams thin, juggling between administrative responsibilities and the complexities of sales campaigns. Virtual assistants, with their versatility, step in to manage these tasks with unmatched efficiency. Their comprehensive skill set encompasses a myriad of roles, from general administrative tasks to more specialized areas such as sales strategy formulation, innovative marketing approaches, and even dedicated customer support roles. As a result, companies can now realign their focus, placing emphasis on innovation, expansion, and other core objectives, knowing that the day-to-day operations are in capable hands.

Virtual Latinos has curated a range of services tailored to various business needs:

  • General Admin & Executive Assistance: Expertly manage communications, schedules, and vital administrative functions.
  • Digital Marketing: Skilled in areas ranging from social media to content marketing.
  • Customer Support: Leveraging the vast experience of working with English-speaking clientele.
  • Sales & Business Development: Driving businesses forward with dedicated sales strategies.
  • Content Creation: Articulate writers to enhance digital presence.
  • Project Management: For those aiming to streamline operations and manage virtual teams.
  • Advertising Specialists: Certified professionals adept at PPC campaigns.

Virtual Latinos: Setting the Gold Standard

Several attributes distinguish Virtual Latinos from other platforms. Their rigorous screening ensures that only the crème de la crème, a mere 5% of all applicants, make the cut. Businesses can be confident that they’re collaborating with Latin America’s finest talent.

Furthermore, understanding the unique requirements of each business is paramount. Unlike many platforms that charge exorbitantly for consultation, Virtual Latinos stands apart with its commitment to personalized, all-inclusive services without hidden charges. Their emphasis on a bespoke approach ensures that every business finds its perfect match in a virtual professional.

The Future of Work

As the business terrain evolves, so do the tools and strategies that drive success. Virtual Latinos, with its curated pool of virtual assistants, has established itself as a vanguard in this domain. For businesses striving to scale, innovate, and lead, embracing the expertise of virtual professionals, as championed by Virtual Latinos, is not just an option but a pivotal strategy for future growth.

The Evolution of Tricia Dempsey: From Syracuse to L.A’s Luxury Real Estate Scene

NY Weekly Staff on August 28, 2023

Image commercially licensed from Unsplash

Hailing from the scenic terrain of upstate New York, Tricia Dempsey embarked on a journey of innovation and creativity, weaving her tale of expertise across the vast tapestry of data, marketing, and luxurious real estate. Tracing her academic footprints back to Syracuse University, she plunged into the realm of Information Management and Technology. This educational endeavor set her compass towards the shimmering allure of California’s evolving digital landscape.

The City of Angels, Los Angeles, renowned for its sprawling boulevards, cinematic magic, and skyscrapers reflecting dreams, welcomed Dempsey. Here, for five transformative years, she carved her niche within the plush corridors of luxury real estate. But it wasn’t just about properties and transactions. It was about the artistry behind the scenes, the narrative sculpted through images, the rapport built through strategic communication, and the brand stories told with panache. It was here, at The Fridman Group, that Dempsey ascended to the role of a Creative Director, refining her prowess in design, mastering the rhythms of social media, and plotting growth strategies.

However, real estate was but a dimension of her journey, a phase where she realized the grander panorama of her potential. In the exclusive milieu of luxury brands, a recurring motif became evident – the urgency for marketing campaigns that weren’t merely generic but bespoke, curated with precision for an audience that values exclusivity.

From this realization blossomed Published by Tricia, an embodiment of Dempsey’s passion and expertise. While some are motivated by metrics and numbers, for Dempsey, it’s the spark of creative inspiration, the potential of industry collaborations, and her established footing in Los Angeles’ bustling entrepreneurial sphere. Her vision wasn’t merely to offer services but to create marketing symphonies, harmonizing diverse notes like social media management, content production, and email marketing. Furthermore, her orchestration extends to crafting digital & print ads, plotting comprehensive marketing strategies, and delineating brand narratives.

For brands seeking not just visibility but an indelible mark in the consumer psyche, Published by Tricia promises more than services. It’s a testament to Dempsey’s journey – one of relentless learning, adapting, and evolving. As the digital era intensifies, the need for personalized touchpoints becomes paramount. And who better to understand and deliver this than someone who has seamlessly transitioned from the intricate world of data at Syracuse to the glamour-infused echelons of L.A’s luxury real estate?

The entrepreneurial ecosystem of Los Angeles is teeming with visionaries, but what sets Dempsey apart is her alchemical blend of technical know-how, creative flair, and strategic acumen. In the vast digital ocean where brands jostle for attention, Published by Tricia emerges as the lighthouse, guiding luxury brands towards shores of recognition and reverence.

To witness the magic that Dempsey and her venture promise, one only needs to venture into https://publishedbytricia.com/. It’s not just a website, but a portal to a world where marketing transcends transactional exchanges and becomes an art form, where every strategy is a brushstroke and every campaign, a masterpiece.

In the final analysis, Tricia Dempsey’s odyssey from New York to Los Angeles, from academia to luxury real estate, and from an observer to a changemaker serves as a beacon for all budding entrepreneurs. It underscores that with passion, resilience, and the right skills, one can not only navigate but also shape the zeitgeist of the digital era.

Bridging the Gap in Medical Wear: The Journey of Uniform World

NY Weekly Staff on August 28, 2023

Image commercially licensed from Unsplash

In a period when the global pandemic redefined daily existence, the unwavering courage and perseverance of healthcare professionals emerged as pillars of hope. Every single day, these frontline champions risked their well-being for the sake of others. Recognizing the challenges they faced, Uniform World set out with a clear goal: to ensure that these individuals, whether seasoned nurses or diligent medical students, shouldn’t be burdened with the hassle of finding affordable, high-quality work attire. This noble aim set into motion the mission of Uniform World: to provide top-tier medical wear without the hefty price tag.

The inception of Uniform World took place on an unexpected day in February 2021. While travelling in Xian, the founder encountered a group of medical students from the U.S. Conversations veered towards the challenges of the pandemic, weaving together tales from diverse corners of the world. Through these discussions, a prevalent concern came to light: the daunting quest for the perfect set of scrubs.

It was both surprising and concerning to discover that many faced the dilemma of either shelling out extravagant amounts, sometimes more than a hundred dollars for a set, or compromising with inferior quality. This quandary became even more puzzling when it was revealed that the primary raw materials for these premium-priced scrubs originated from Jiangsu and Zhejiang in China, areas the founder was familiar with. It became evident that medical professionals, already shouldering immense responsibilities, didn’t need the added burden of searching for the ideal balance between quality and cost.

With this realization, the vision for Uniform World crystallized. The aim was straightforward: to fill the noticeable void in the market and offer medical staff attire that was not only easy on the pocket but also high in quality and functionality.

The first step was sourcing the right fabric. Soon enough, a material was identified that epitomized comfort – it was elastic, warm, and breathable. This fabric, coupled with ingenious design, led to the birth of their first medical suit: The Ayar set. This ensemble seamlessly blended elegance with modernity, and the inclusion of spacious side waist pockets, a beloved feature among medical personnel, ensured utmost practicality.

Uniform World’s staunch belief in offering a full set, rather than separate pieces, reflected in their philosophy: A set is better. The Ayar set was more than just a product; it encapsulated their pledge of delivering unmatched quality without straining the customer’s wallet.

By April 2021, with careful consultations with sales experts and industry stakeholders, a pricing blueprint was developed that melded quality with affordability. June witnessed the forging of a pivotal partnership with a leading fabric producer for medical clothing. This unwavering commitment culminated in August when they unveiled their inaugural collection of scrubs.

In the relatively short time since its establishment, Uniform World has positioned itself as a brand that deeply values its customer’s financial well-being. The core principle upon which they operate stresses the importance of offering unparalleled quality without exorbitant pricing, placing immense value on the trust and allegiance of their customer base.

At its heart, Uniform World stands as a testament to the relentless spirit of healthcare professionals. Each scrub set they craft is a homage to the grit and commitment of these individuals. Through their efforts, they aim to simplify a small facet of their challenging lives, assuring them that as they continuously bridge the gap between ailment and recovery, Uniform World is right beside them, bridging the gap in medical wear.

 

Pluggster: The Pinnacle of Business Funding and Credit Solutions

NY Weekly Staff on August 28, 2023

Image commercially licensed from Unsplash

In the vibrant heart of Jersey City, just minutes away from the pulsating energy of Wall Street, stands a beacon for businesses nationwide: Pluggster, also known as the National Business Advisory Group. Rooted deeply in the rich soil of financial excellence, it has firmly established itself as the number one source for business credit and funding.

Nestled in Jersey City, New Jersey, Pluggster is more than just an institution. It is a testament to the power of aspiration, innovation, and determination. Businesses, whether newly minted or seasoned with experience, find themselves navigating a complex web of financial hurdles. Here, at the National Business Advisory Group, they don’t just find solutions; they find partners dedicated to propelling them towards their dreams.

The advisors at Pluggster are the unsung heroes behind countless success stories. With years of experience under their belts, they bring with them a wealth of knowledge, honed skills, and a commitment to curate strategies tailored to individual business needs. They are the architects who draw the blueprint of success for enterprises of all kinds. Their expertise spans the breadth and depth of various financial solutions – from business loans to grants and credit lines.

However, it isn’t just about the financial mechanics. It’s about understanding the heart and soul of a business. Pluggster’s specialized services are designed keeping in mind the unique nuances of different businesses. Their approach is holistic; it’s not just about securing funds but ensuring that these funds catalyze sustainable growth. They provide a plethora of resources and guidelines to help businesses navigate through the unpredictable tides of entrepreneurship.

One might wonder: why is Pluggster so pivotal for businesses? The answer lies in the lifeline of any business: funding. Capital is the very crux that can make or break an enterprise. Recognizing this, Pluggster has curated a diverse range of funding options. Be it equipment financing for manufacturing giants, accounts receivable financing for service providers, or merchant cash advances for retailers – there’s a solution for everyone. Their relationships with hundreds of lenders mean that businesses have access to a myriad of loan programs, each tailored for specific needs.

In today’s competitive landscape, obtaining credit and financing can often feel like finding a needle in a haystack. Traditional lending institutions have rigorous criteria, often sidelining budding entrepreneurs. Alternative lenders, while more accessible, might not always offer the most favorable terms. This is where Pluggster changes the game. With their vast network, they have streamlined the process, ensuring businesses find the right fit, both in terms of loan programs and lenders.

But Pluggster’s offerings don’t stop at just financing. Their suite of services, ranging from business credit services to real estate funding, ensures that businesses have a comprehensive toolkit to pave their way to success. For those at the nascent stages of their journey, the business setup formation and branding advisory services are invaluable. For others striving to make their mark, the business minority suite and business credit builder become essential tools.

In essence, Pluggster, or the National Business Advisory Group, is not just a financial institution. It is a partner, a mentor, and a guide. It is the wind beneath the wings of businesses, propelling them to soar to unparalleled heights. In a world fraught with uncertainties, one thing remains certain: with Pluggster by their side, businesses aren’t just dreaming of success; they are living it.

How Tapped Ai and Ilias Anwar Are Making Record Labels More Fair

NY Weekly Staff on August 28, 2023

In an industry historically marred by unequal power dynamics, Tapped Ai, led by visionary Ilias Anwar, is ushering in a new era of fairness and equity for artists. With an innovative approach and a commitment to transforming the landscape, Tapped Ai is leveling the playing field and redefining the relationship between artists and record labels.

Traditional record label contracts have long been criticized for favoring the label’s interests over those of the artists. Lengthy contracts, substantial revenue cuts, and limited creative control have left many artists feeling trapped and exploited. Tapped Ai, with its disruptive model, is challenging this status quo.

At the heart of Tapped Ai’s mission is the belief that artists deserve better. Unlike traditional labels, Tapped Ai offers a subscription-based system that provides artists with a range of services to help them succeed without compromising their creative autonomy. Artists pay a reasonable monthly fee for access to a virtual team of experts that includes a manager, A&R specialist, marketer, graphic designer, brand consultant, stylist, and lawyer.

The genius behind Tapped Ai’s model lies in its holistic approach to artist development. By providing support in crucial areas such as branding, marketing, content ideas, legal matters, and more, Tapped Ai empowers artists to focus on what they do best: creating music. This innovative approach not only ensures a more equitable revenue split but also fosters a collaborative and transparent relationship between artists and their “virtual label.”

Ilias Anwar, the driving force behind Tapped Ai, brings a wealth of experience to the table. With a deep understanding of the industry’s challenges and a passion for nurturing emerging talent, Anwar is leading the charge towards a fairer music ecosystem. In the past week alone, they have already signed over 11 artists and are about to break 10,000 in revenue.

Tapped Ai’s commitment to fairness doesn’t stop at its subscription model. The company is dedicated to democratizing the industry further through partnerships and initiatives that provide independent artists with opportunities to thrive. By collaborating with funding companies, Tapped Ai aims to offer artists financial support without encroaching on their creative vision or future success.

The digital age has fundamentally reshaped the way we consume and produce music. Streaming platforms, social media, and direct-to-fan engagement have transformed the dynamics, bringing both opportunities and challenges for artists. Amid this whirlwind of change, many artists often find themselves at crossroads, torn between pursuing their passion and ensuring financial sustainability. Tapped Ai emerges as a guiding light in these uncertain times. Spearheaded by the visionary leadership of Ilias Anwar, the company doesn’t just offer a new model; it promises a shift in paradigm. 

By placing artists’ needs and aspirations at the core of its operations, Tapped Ai is championing a movement that seeks to replace exploitative practices with empowering ones. Their emphasis on innovation ensures that artists are equipped with the latest tools and strategies to thrive in a digitized world. Their commitment to transparency breaks the shroud of mystery that often surrounds record label deals, allowing artists to have a clear understanding of their journey and earnings. 

But perhaps most crucially, their unwavering dedication to fairness signals a departure from the old ways, heralding an era where artists are recognized not just as talent but as equal partners in the musical odyssey. As Tapped Ai charts this bold new direction, it instills hope and optimism in artists everywhere, signaling a future where their dreams and dignity are both held in the highest regard.

For more information or if you are interested in applying to the first ever Ai record label, apply here: www.tapped.ai

10 Quarterbacks We Want to See in Season 2 of Netflix and Omaha Productions’ Quarterback

NY Weekly Staff on August 28, 2023

Image commercially licensed from Unsplash

Season 1 of Quarterback, the hit Netflix docuseries, gave sports fans an unprecedented behind-the-scenes look at the lives of three NFL starting quarterbacks during the 2022 season.  

The show documented the struggles and victories of Vikings QB Kirk Cousins, Chiefs QB Patrick Mahomes, and Falcons QB Marcus Mariota. It’s produced by Omaha Productions and by Executive Producers Peyton Manning and Jamie Horowitz.  

Season 1 was met with critical acclaim, reaching instant classic status among football fans. Although it was just released, the sports media world is already abuzz with rumors, recommendations, and hopes of which QBs might take center stage in Quarterback season 2 (which has been greenlit by Netflix).

If you haven’t seen the first season of Quarterback, we’ll give you a peek at what makes this show so special (and reveal the secret of how Netflix got an all-access pass to film behind the NFL’s typically closed doors). And we’ll clue you into the top 10 quarterbacks fans and critics are begging to see featured in season 2.  

Quarterback: The Best Football Docuseries Ever? 

With just one season under its belt, Netflix’s Quarterback is already being hailed as one of the greatest football documentaries of all time. Screen Rant recently called it a “stand out” series that would be “nearly impossible to replicate” due to the unprecedented access to the NFL players’ lives. 

What exactly makes this show so special? There are a number of reasons why it garnered such a huge fanbase so quickly (it was viewed by over 1.1 million households within 4 days of its release). 

First off, the show gives football fans an inside look into the minds of its greatest playmakers. Viewers are given an uncut look at the rituals and routines, the locker room drama, the workouts, the strategizing, and more. It’s one of the most genuine looks into the mind of a quarterback, what Peyton Manning calls “the hardest position in sports.” Any fan who wants to take a deep dive into the inner workings of the game from the perspective of its most important player will not be disappointed. 

But the show isn’t just about the quarterbacks. The wives and families of the leading men are just as big a part of the docuseries. As Quarterback producer Joe Zucco said, “They’re not just gladiators out on the field. At home, they have people who are helping them get through the season, and that’s part of the story.”

With access to so much of the QBs’ personal lives, viewers were given a more complete picture of who these men really are. Quarterback’s look at the men behind the helmet has impacted the way that fans and media personalities view each of the QBs. 

Finally, the Netflix series gave fans the chance to witness NFL history from a never-before-seen perspective. The cameras were rolling as Patrick Mahomes set a new NFL record for total offensive yards and as Kirk Cousins engineered one of the greatest comebacks in NFL history, leading the Vikings to an NFC North Division title. Thanks to Quarterback’s fly-on-the-wall perspective, fans felt less like spectators and more like part of NFL history in the making. 

How Netflix Got Access to the NFL’s Biggest Stars

Many have wondered how Netflix got behind the NFL’s tightly locked doors to gain unrestricted access to its biggest players. The answer is that Netflix didn’t. The company that pulled the strings to produce Quarterback was Omaha Productions, a sports media company owned by former NFL quarterback and Hall-of-Famer Peyton Manning. 

Peyton Manning founded Omaha Productions in December 2020 after the idea was pitched to him by sports media executive Jamie Horowitz and Josh Pyatt. In just a few years, the company has become, according to Bloomberg, “a media powerhouse” worth over $400 million. And much of that is due to Manning’s hands-on approach.

If there’s anyone who has access to the NFL’s inner circle, it’s Manning. Before shooting began on Quarterback, he personally sat down with each of the quarterbacks featured on the show to discuss the aims of the series and the risks involved. He also got NFL Films involved, another producer behind the show. 

Thanks to Peyton Manning’s leadership and the media prowess of Jamie Horowitz and Josh Pyatt, Omaha Productions was able to show fans what it’s like to step into the shoes of an NFL quarterback in a way they’d never seen before. 

Top 10 QB Contenders for Quarterback Season 2

Peyton Manning recently announced on The Pat McAfee Show that Quarterback season 2 is in the works. “Season 2 has been greenlit by Netflix,” he said. “And we’re excited.” 

While Netflix does not announce who is in the series and all QBs deny being involved, rumors are growing as to who the series will feature next season. Here are the top 10 quarterbacks that we, and some of the biggest names in sports media, would love to see on the show. 

1. Joe Burrow

Joe Burrow of the Cincinnati Bengals is one of the most electric quarterbacks in the NFL today. As NBC Pro Football Talk’s Chris Simms puts it, “Burrow has a mystique about him right now. We all believe in him. He’s got a magical power that permeates through the rest of the football team. So that’s why it’d be cool to see Joe Burrow [on Quarterback season 2].” 

2. Matthew Stafford

Can you imagine the fun we would have listening to Stafford talk with his coach Sean McVay? We could just watch their talks and nothing else. His wife is a media personality and he plays in Los Angeles. This would be a big YES.

3. Josh Allen

If any NFL quarterback has a story to tell, it’s Josh Allen. The Buffalo Bills QB is among the top players in the league today, but he could barely get a scholarship to play college ball and was passed up by six NFL teams during the 2018 draft. We would love to take a behind-the-scenes look at his rise to NFL glory. And as a darling of NFL fans, many of whom don’t don Bills jerseys, it would be fascinating to see how Allen reacts to life in the spotlight. 

4. Geno Smith

Geno Smith had a monster year and got rewarded with a massive contract. Yet, we seem to barely know the QB that insiders say is one of the most likeable players in the NFL. This could be the show that introduces us to Smith, the way season 1 introduced us to Kirk Cousins. 

5. Jared Goff 

Everyone gave up on Jared Goff when he was traded from the Rams to the Lions. But while fans were giving up, Goff was re-charging. Now he leads one of the most exciting teams in the league who seem to suddenly be beloved by everyone. Head Coach Dan Campbell is entertaining in ways unlike any other coach. This would be a fun one.    

6. Aaron Rodgers

Quarterbacks are the focal point of the game, and when they also have big personalities, it makes for TV gold. Aaron Rodgers is one of those players. He’s in the news for his controversial takes almost as often as he is for his game-winning plays. Rodgers is making a big move this year from his long-time home with the Packers to the Jets. How will he adjust? And how will his larger-than-life personality affect the rest of the team? We’d love to find out, Netflix.   

7. Tua Tagovailoa

Tua Tagovailoa is a young QB who’s having trouble adjusting to life in the NFL—not because of his skills, but because of several concussions he suffered in 2022. Being a quarterback is like having a constant target on your back, and Tagovailoa has taken some heavy hits. We want to know how this QB adjusts his style of play in the coming season—and the effects his struggles have had on his personal life. 

8. Jimmy Garoppolo 

Jimmy Garoppolo was out for the season after an injury in 2022 while playing for the 49ers. Now, he’s coming back as the starting QB for the Las Vegas Raiders. Quarterback season 2 could follow Jimmy G as he takes to his new team. Will he be able to turn their luck around after a disappointing 2022 season? 

9. Justin Herbert

At 25 years old, Justin Herbert is the highest-paid player in the NFL, and he has the potential to be an all-time great QB. He’s facing immense pressure in the upcoming season and he’s hush-hush about his personal life. While Herbert isn’t a likely contender for the next season of Quarterback, we’d like to see the journey of a younger player on his path to the top. 

10. Daniel Jones

How is the guy that led the New York Giants to the playoffs barely known? We have seen videos of him partying with Peyton’s brother, Eli, but somehow he has barely made a name for himself in the biggest market. Can Peyton get Eli – who works for the Giants – to make some cameos in the show working with Daniel? If so, we are in.

Omaha Productions: Quarterback Season 2 Coming in 2024

Our top QB picks for the next season of Quarterback are far from confirmed, but a new season of the Netflix series is definitely happening. The next inside look into the NFL won’t arrive until 2024. Until then, we’ll have to settle with football. 

Sponsored Post

Crafting Dance Havens in the Heart of New York: The Journey of Timofey Shalnev’s Studios

NY Weekly Staff on August 28, 2023

Few cities can call themselves a global crossroads like New York City can. The city has endless opportunities to meet new people and engage in a variety of activities and experiences. With a heart big enough for the whole planet, the city lives in a rhythm like no other, supporting various vibrating artistic scenes.

The owner of two Fred Astaire Dance Studios, Timofey Shalnev, stands at the dead center of the city’s vibrant activities: the ballroom dance scene. It’s been seventeen years since he came to the United States and introduced numerous people to the joy of dance.

“Some people learn how to dance for fun; some do it to improve their health or because they want to lose weight,” Timofey says. “I have students who want to have a positive influence in their life, who come in after divorce or some tragic moment in their life and want to find a new hobby that will help them feel achievement. Some people dance to have a good time; others start competing.”

Crafting Dance Havens in the Heart of New York: The Journey of Timofey Shalnev's Studios

Sourced photo

Whatever their reason for picking up dancing, Timofey Shalnev and his teams at the Midtown and Chelsae Fred Astaire Dance Studios are there to show them the way. Knowing that New York is full of highly competent dance instructors and teachers, Timofey had to make extra efforts to ensure his locations stand out and get a place among the top-ranked dance studios in the country.

He has to take everything into account, starting with the location. “The new location is in a gorgeous building, with a doorman, an elevator, and a beautiful state-of-the-art facility,” Timofey explains the new opulent studio on Fifth Avenue. 

The heart of the dance studio is the people who work there. Because of the abundance of great teachers who live and work in New York, Timofey has to ensure that the people on his team have something extra to offer. Apart from guaranteeing the instructors’ technical skill set, he ensured that his teachers come from various backgrounds and have the personality types and communication skills needed to make their clients comfortable.

“I go above and beyond to ensure students have a good experience. I pick every teacher, and if I bring someone in, they have to be stellar at dancing and communication skills,” says Timofey. “Some people that come in are shy. Some are self-conscious because they may be overweight or have other self-esteem issues. My staff has to be able to handle any situation.”

Crafting Dance Havens in the Heart of New York: The Journey of Timofey Shalnev's Studios

Sourced photo

These instructors are a group of championship-winning competitors and championship-level ballroom dancers from around the world. Sharing the dance floor with someone famous is an attractive opportunity; it’s the acceptance and patience that does the trick for others.

It’s hard to say what that secret ingredient for creating a unique vibe at a place might be, but Timofey has nailed it and employed it to the maximum extent. While the flagship location has had more time to develop its gracious personality, the new location, at Chelsea, has been the talk of the town recently.

“We are a diverse company. I have teachers from around the world, and we are minority friendly,” explains Timofey. “Especially our Chelsea location, it has a strong LGBTQ+ clientele and lots of same-sex couples who have a fantastic experience in a safe environment and a level of acceptance and equality.”

The Midtown Studio and Timofey Shalnev were recognized for their contribution to the culture of dance in the United States. “People want to come back,” Timofey concludes. “And they also recommend us to their friends. It’s been a great success in creating places where people can learn how to dance despite any inhibitions they might otherwise have. Having repeating customers shows them that they’re doing something right.”

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