In the vibrant world of design, few names resonate with innovation and artistic talent as much as Yachu Feng. As a master of product design, Yachu has condensed a story of talent, dedication, and pioneering achievements, from the prestigious Tsinghua University in Beijing to the influential design circles of Chicago and Los Angeles.
Yachu Feng’s story began in 2011 when he entered the Academy of Arts at Tsinghua University, commencing his academic journey in product design. Here, he not only absorbed a wealth of design knowledge but also showcased his unique talent as a designer through solid practice and innovative thinking. His efforts and talent were recognized with the National Scholarship and the title of Outstanding Student Leader at Tsinghua University from 2012 to 2013, laying a solid foundation for his path in design.
Yachu’s pursuit was not limited to academic achievements. Between 2013 and 2014, he again received the Tsinghua University School Scholarship and the Volunteer Public Service Award for his outstanding performance. During this period, he deeply involved himself in social contributions, particularly in teaching activities at the Qinghonglan Migrant Children’s School and the Fifth Hope School in Hohhot, Inner Mongolia, fully demonstrating his sense of social responsibility and passion for education.
Although he maintained excellent academic performance at Tsinghua University, Yachu was not content with the status quo. To further enhance his academic pursuits, Yachu continued his studies at the Illinois Institute of Technology’s School of Design, where he merged the boundaries of design and healthcare. He played a key role in the “Communicating the External Beam Radiation Experience (CEBRE)” project in collaboration with the University of Chicago Medical School. As the lead designer and illustrator, he developed the CEBRE graphical narrative educational tool, enhancing his design capabilities and demonstrating his ability to apply design to solve real-world problems. His work was recognized not only in clinical settings but also lauded for its potential to reduce patient anxiety.
Yachu Feng’s accolades do not stop there. On the international design stage, his name has become synonymous with innovation, professionalism, and multicultural integration. His design talent has been recognized in multiple international design awards, including the Muse Award, New York Product Award, and London Design Award. These are not just trophies on a shelf; they prove his unique insight and exceptional talent in the field of design, signifying that his work is recognized and respected globally.
Yachu’s professional narrative continues at the innovative design consultancy Round Feather, where as a lead designer, he has brought transformative solutions to industry giants such as Capital Group, Dell, Google, Meta, and Salesforce. His expertise lies not only in creating aesthetically pleasing designs but also in crafting experiences that resonate with users and evoke emotional connections. One of Yachu’s most notable contributions is the design and development of the application “Paven,” where his involvement from the initial to the final design stages reflects his practical approach and ability to navigate the complexities of digital design.
In Yachu Feng, we see more than just a designer; we see a guiding star in the vast sky of creativity and innovation, shining bright, leading the way, and encouraging others to follow in her footsteps, carving their own paths of influence and a sense of achievement.
