Enter any happening event – from a music festival in the heart of New York to a sun-soaked celebrity party in Los Angeles – and you might stumble upon an electrifying scene that’s part art, part performance, and wholly unforgettable. It’s the magic of live screen printing, and it has a name that’s become synonymous with innovation in this sphere: HIT+RUN, a company that burst onto the scene with a simple yet revolutionary idea.
But who is behind this global phenomenon? Meet Brandy Flower, the maestro of mesh screens and squeegees, whose brainchild has transformed the traditional craft of screen printing into a dynamic live experience. In a recent conversation, Flower reflected on how HIT+RUN hatched from humble beginnings. “It all started in 2005 at a backyard BBQ with friends in Los Angeles,” he recounted. The infectious joy and engagement from those initial gigs spurred HIT+RUN to take the show on the road, first to clubs and parties and later to the wider world of corporate events as a staple of experiential marketing.
Today, HIT+RUN dazzles guests at over 300 events annually, transforming the ordinary t-shirt into a canvas of creativity at celebrations and soirées of all kinds. From intimate birthday parties to grand corporate conferences, they’ve left an indelible mark – quite literally – on events across 40 states and more than a dozen countries.
Flower’s commitment to the craft led to an incredible breakthrough in 2020. “We received an official patent for our custom collapsible portable screen printing press from The United States Patent and Trademark Office,” Flower proudly shared. This game-changing invention means that his teams – located in nine cities across the U.S. – can bring their equipment anywhere with ease. Whether it’s the fast-paced energy of a Las Vegas VIP party or the community spirit of a San Francisco workshop, HIT+RUN’s presence is a guarantee of an extraordinary experience.
The secret sauce? A deep love for screen printing and a tireless mission to share it with the world. Flower expressed this passion succinctly, “We love screenprinting and it’s our goal to share the experience with as many people as possible.” This isn’t just about putting ink to fabric; it’s about inclusivity and participation. While participants watch art come to life before their eyes, they engage with creatives and often walk away with a personalized masterpiece.
To date, the HIT+RUN team has screen printed over a million items, each carrying a story, a memory, or a message. The visual spectacle of live screen printing – where art is no longer confined to galleries or studios but instead breathes and evolves in the heartbeat of buzzing crowds – is a testament to their innovative spirit.
By branding themselves as “The Originators of Live Screenprinting Since 2005,” HIT+RUN emphasizes not just their heritage but their authority in the field. Teams from Los Angeles to New York, Chicago to Austin, and beyond have been instrumental in fostering this global art movement. As Flower puts it, “We started a global phenomenon that has expanded into a unique modern service in the experiential marketing sphere of advertising and promotions for companies.”
If you find yourself captivated by the dance of swiping squeegees and the transformative power of art made on-the-spot, know that you’re witnessing a craft refined by HIT+RUN. For those eager to follow their journey, engage with them on Instagram at @hnrcrew, where you can catch a glimpse of their latest events and the vibrant #LiveScreenprinting community that rallies behind them.
Screen printing may be an age-old art, but through HIT+RUN’s visionary approach, it remains forever young, forever fresh, and forever connecting people through the timeless joy of creation.
www.thehitandrun.com
Published by: Raf Aspillaga
