There are 3 very critical factors to consider prior to building a career as an artist says Marlon Arisu Holden
The life and career of a successful artist have an aura of glamour and fame. These things at face value can appear to give form and meaning to unique human sensibilities and experiences, however none can be further from the truth. Many who dream, simply wish to step into the artist’s world and become one however it is easier said than done.
Marlon Arisu Holden speaks to three of the more critical factors to consider before choosing a career as an artist.
1. Passion and dedication must fuel your every decision!
Success comes to those who are passionate and persistent about everything they do. No matter what results, you must remain steadfast and vigilant. Ask yourself how bad you really want it and when you’re ready to give up, keep going. Then and only then might you be on track to truly fueling your passion and creating the reality you desire!
2. The challenges of marketing
in the world of art has been competitive and unrelenting. Your artistic skills are absolutely not enough to become successful. There are thousands of artists out there vying for attention. Artists need an audience of consummate collectors to sustain their careers. You will require a market to monetize your skill and your work. Without strategic marketing, many talented artists will fall away from any public attention. Therefore, to stay afloat in this dynamic, ever changing field, you must know how to market your creations. You need leverage sales strategies, strong leadership qualities and a diligent set of marketing tools and processes to bring your artworks to your target audience.
3. Upskill yourself into web3, digitization and further your understanding of technology.
As the world is getting more technology driven, you have to step up your technology game. Marlon observes, “Millennials and Gen Z desire more immersive experiences and tech driven experiences, as to experience digital imprints of your art. You must be trend setting in your craft in order to stay relevant to your target audience and your clientele.”
