By: Nikki Johnson, PR Representative, BBMgmt PR Agency
What began as a handcrafted herbal oil created in Tia Shelton’s home became the foundation of The Healing Oil Co., a wellness brand centered on intentional self-care, herbal traditions, education, and community.
In 2020, Tia Shelton began The Healing Oil Co. from her home with a vision to create products that would encourage people to be more intentional about their personal wellness routines.
That vision started with The Healing Oil.
The signature product became the foundation of Shelton’s growing company and introduced customers to a brand built around self-care, holistic wellness, and education.
While the name reflects the company’s philosophy, The Healing Oil is not marketed as a medical treatment or as a product that guarantees a particular health outcome. Instead, it represents the brand’s belief that creating intentional moments for personal care can be an important part of an individual’s overall wellness journey.
More Than an Oil
The name The Healing Oil speaks to the company’s larger philosophy of wellness and self-care.
For Shelton, wellness is about more than a single product. It can include creating time for yourself, developing healthy routines, learning about traditional wellness practices, and becoming more mindful about the products you incorporate into your daily life.
The Healing Oil was created to complement those moments of intentional self-care.
Whether incorporated into a personal body-care routine or used as part of a relaxing self-care ritual, the product allows customers to make wellness a more intentional part of their everyday lives.
Rooted in Herbal Tradition
Herbal wellness is an important part of The Healing Oil Co.’s identity.
Shelton’s interest in herbal products and holistic wellness helped shape the company’s approach from the beginning. Through her brand, she encourages customers to learn more about traditional wellness practices and become informed about the products they choose to use.
The Healing Oil reflects that philosophy.
Rather than presenting wellness as a one-size-fits-all solution, The Healing Oil Co. focuses on creating products and educational experiences that encourage individuals to develop routines that work for them.
The brand’s approach is centered on education, intentionality, and personal wellness.
A Product With a Purpose
One of the most meaningful aspects of The Healing Oil is the story behind its creation.
The product was developed during the early stages of Shelton’s entrepreneurial journey, when she was building her business from home. What started as one product eventually became the foundation for an expanding wellness company.
As The Healing Oil Co. grew, Shelton’s vision grew with it.
The brand became about more than products. It became a platform for wellness education, entrepreneurship, empowerment, and community service.
That origin story remains an important part of the product’s identity.
Wellness Beyond the Bottle
Shelton believes wellness encompasses many areas of life.
It can include self-care, emotional well-being, healthy relationships, financial stability, community, and taking intentional time to care for yourself.
The Healing Oil fits within that broader philosophy as a personal-care and wellness product, rather than a promise of a specific health result.
For customers, using The Healing Oil can become part of a personal ritual, a moment to pause, practice self-care, and be intentional about their wellness routine.
From One Product to a Growing Brand
Since launching in 2020, The Healing Oil Co. has continued to grow beyond its original product.
Today, the company represents a broader collection of wellness, body-care, educational, and community-focused initiatives.
Yet The Healing Oil remains connected to the company’s beginnings.
It represents the product that helped Shelton turn an idea created in her home into a purpose-driven business.
For Tia Shelton, the goal has never been to promise a miracle in a bottle.
It has been to create products that people can incorporate into their own self-care practices while building a brand rooted in education, intention, and community.
The Healing Oil is where that journey began.
Not a promise of healing, but an invitation to make self-care intentional.
Disclaimer: The products and information discussed are intended for general wellness, educational, and informational purposes only. These products are not intended to diagnose, treat, cure, or prevent any specific disease or medical condition, including herpes/HSV or Type II diabetes. No statement made about these products should be interpreted as a medical claim.
Under the Federal Trade Commission (FTC) Act, sellers cannot make claims that a product treats, prevents, or cures a disease unless they have competent and reliable scientific evidence to substantiate those claims at the time the claims are made. Consumers should consult with a qualified healthcare professional regarding any medical condition, diagnosis, treatment, or changes to prescribed care.
Individual experiences and testimonials are not a guarantee of results and should not be interpreted as evidence that a product can treat, cure, or prevent a disease.
Booking & Media Call to Action
Ready to feature Tia Shelton at your next event, podcast, television segment, conference, panel discussion, brand partnership, or media interview?
Whether you’re looking to discuss entrepreneurship, holistic wellness, herbal education, women’s empowerment, community impact, or overcoming adversity, Tia brings an authentic story, valuable insight, and an inspiring message that resonates with diverse audiences.
For all media inquiries, interviews, speaking engagements, brand collaborations, and booking requests, please contact:
BBMgmt PR Agency
📞 Phone: (346) 291-3025
📧 Email: bbmgmtbookings@gmail.com
Subject Line: Healing Oil Co.
📱 Instagram: @healingoilco
