By: Alva Ree
In luxury beauty, the difference between simply looking good and truly unforgettable often lies in the details. Behind Europe’s refined beauty experiences stands International Beauty Services, a Milan-based agency founded by Anastasia Kataurova that approaches beauty not just as a service, but as the architecture of a complete image.
From high-profile events and editorial productions to private celebrations and brand collaborations, the agency has built a reputation for creating sophisticated, curated looks for international clients across Europe.
For Kataurova, beauty has always been about more than technique. She began her professional journey in 2005 as a makeup artist. In 2025, she opens her own Agency.
“Makeup was my first love,” she says. “But very quickly I realized that beauty is not just about makeup itself. It’s about the entire image and how a person feels when they look in the mirror.” Driven by this philosophy, she expanded her expertise beyond makeup to include hairstyling and full-image creation. Over time, this approach became her signature, where makeup, hair, fashion, and personality merge into a balanced and elegant aesthetic.
A defining chapter in her career began in 2009, when she moved to Milan, one of the world’s most influential fashion capitals. Immersed in the city’s creative environment, she deepened her studies in styling and image creation while building an international clientele.
“Milan teaches you to think about beauty differently,” Kataurova explains. “It’s about understanding style, atmosphere, and individuality.”
Today, Milan remains both her home and the headquarters of International Beauty Services, from where the agency operates across Italy and internationally in Switzerland, France, Germany, and Austria.
Kataurova’s work has appeared in Harper’s Bazaar, Marie Claire, Elle, Cosmopolitan, and Vogue. She has also provided services at prestigious events such as the Cannes Film Festival and the Venice Film Festival, where fast-paced environments demand creativity and precision.
While weddings remain a key part of the agency’s portfolio, International Beauty Services offers services for a wide range of occasions. The team regularly works at private celebrations, including birthdays, anniversaries, gala dinners, and exclusive social events, helping clients feel confident and elegant during these meaningful moments.
The agency also collaborates with fashion and lifestyle brands on lookbooks, advertising campaigns, and editorial shoots, combining fashion styling with beauty artistry to produce visually compelling imagery.
What distinguishes International Beauty Services is its comprehensive approach. Rather than simply providing makeup or hairstyling, the agency focuses on the image’s architecture. Depending on client needs, it can assemble a complete creative team, including professional stylists, hairstylists, and makeup artists. When necessary, the team also assists in selecting photographers to ensure the final result reflects the intended aesthetic.
Among the locations where the agency operates are some of Europe’s most iconic destinations. The elegant villas of Lake Como, the historic estates of Tuscany, the breathtaking Amalfi Coast, and the timeless elegance of Rome attract international clients. Other remarkable spots include Liguria’s colorful seaside villages, Sicily’s cultural richness, and the dramatic alpine landscapes of the Dolomites.
A unique feature of the agency is its mobility and multilingual team. Specialists from International Beauty Services can travel to client locations across Europe, offering flexibility and personalized service, and communicate fluently in multiple languages to accommodate international clients.
Education is another focus. Through International Beauty Services, Kataurova offers professional makeup training and private masterclasses for aspiring artists and individuals seeking to enhance their personal beauty skills.
Another signature service is personalized beauty shopping in Milan, where clients are guided through carefully selected boutiques and beauty spaces to discover products, colors, and styles that complement their image. Corporate beauty services are also a growing area. Companies invite the team to prepare executives, speakers, and teams for conferences, brand presentations, and professional events.
With over twenty years of experience, Anastasia Kataurova has transformed her personal passion into an international brand. Through International Beauty Services, she continues to provide refined beauty experiences across Europe, combining creativity, precision, and a modern sense of elegance.
