By: Catherine LeClair, Arts & Culture Correspondent

Los Angeles, September 16th, 2025 — A new chapter in luxury is being written—not on the storied avenues of Beverly Hills, but inside the limitless architectures of the Metaverse. This week, developers of MetaWorld Drive confirmed that the world’s first fully immersive digital boulevard—dedicated to fashion, tech, art, entertainment, and commerce—has broken ground. Its grand opening is set for February 7, 2027.

The announcement marks the formal countdown to what insiders are calling 2-7, 2-7—the day MetaWorld Drive will open its gates: fully built, fully AI-staffed, and ready to welcome digital citizens from every horizon.

MetaWorld Properties at the Helm

Guiding the project is MetaWorld Properties: Couture Design & Fashion Real Estate Fund, the exclusive leasing partner for the boulevard. Its proposed portfolio already spans 100 flagship stores, 29 anchor properties, and thousands of international listings. But this is no ordinary property group. Its proprietary model ensures that every lease is not a transaction, but a cultural placement—aligning brands with addresses of Metaverse significance.

“MetaWorld Properties brings billions of milliseconds of experience in positioning brands exactly where they belong—on the prestigious street in the Metaverse,” said Kurt Andrew Swauger, visionary behind MetaWorld Drive. “By joining forces, we ensure that every name opening here makes a cultural statement, not just a retail rollout.”

Executed: The First Lease

That statement is already alive in history. The very first lease was signed at 110.5 MetaWorld Drive by the representatives of Andy Warhol and Jean-Michel Basquiat. Their flagship, A&J’s Art Store & More, will anchor the boulevard with the rebellious glamour that defined their partnership.

The address—110 ½ MetaWorld Drive—is no accident. It echoes the record-shattering sale of Basquiat’s canvas in 2017, which fetched $110.5 million, a reminder that art history continues to ripple through new dimensions.

“Warhol and Basquiat blurred the lines between high and low, fashion and art,” said Swauger. “Placing them at the symbolic center of MetaWorld Drive is a declaration: this boulevard is where tech, fashion, design, and culture’s next collision happens.”

A Triangle of Luxury

Unlike Rodeo Drive’s single stretch of palm-lined pavement, MetaWorld Drive unfolds as a triangular constellation of streets spanning three virtual blocks. Within its coded boundaries will rise 129 luxury boutiques, three signature restaurants, a flagship coffee house, and immersive cultural and entertainment venues.

At one corner: a 20-floor commercial tower, each level 18,000 square feet, totaling 360,000 square feet of digital office space. This hub will house the creative engines—the designers, coders, curators, and brand architects—who will animate the boulevard. In total, the development represents 25 million square feet of virtual real estate, unprecedented in scale.

Rodeo’s Legacy, Reimagined

To understand the ambition, one must look back to 1961, when Fred Hayman opened Giorgio Beverly Hills. That boutique transformed Rodeo Drive into an epicenter of global glamour. Rodeo became more than a shopping street—it became a stage of aspiration.

MetaWorld Drive now seeks to carry that torch into the digital age. Here, physics is optional. Tiffany’s diamonds may shimmer as constellations in a digital sky. Gucci’s runway might spiral endlessly through dimensions of light. Music, art, and fashion shows will unfold simultaneously, borderless and accessible to anyone, anywhere.

“Luxury is no longer just about products—it’s about belonging and experience,” said Preston Peters III, a MetaWorld Properties Deep Global executive. “MetaWorld Drive will turn shopping into a multi-sensory journey. It’s not a sky mall—it’s a mega Metaverse movement.”

The Countdown to 2-7 | 2-7

With groundbreaking complete, leases in motion, and construction underway, the countdown to opening day has begun. In less than 16 months, avatars, creators, and metaverse pioneers will converge for a ribbon-cutting like no other—where red carpets stream in code, stars perform in real time, and the art world unveils its next dimension.

For skeptics, the idea of a luxury boulevard in the Metaverse may sound speculative. But history favors the bold. When Warhol silkscreened soup cans, many called it parody. When Basquiat tagged city walls, it was derided as vandalism. Today, their names define the first landmark address of MetaWorld Drive.

If Rodeo Drive defined luxury for the 20th century, its successor is already taking shape in the digital era. On February 7, 2027, MetaWorld Drive will open with a global ribbon-cutting—ushering in an era where fashion, technology, art, and entertainment converge across realities, no longer bound by geography but amplified by imagination.

This is more than a boulevard. It is a cultural axis, a new frontier of influence, and the address of tomorrow—where the world’s visionary brands claim their place in the Metaverse.

For inquiries or opportunities on MetaWorld Drive, contact MetaWorld Properties at Lease@MetaWorldDrive.com.