By: Andrea Winters
Investor relations is undergoing a transformation—and it’s being driven not just by markets, but by machines.
As the convergence of artificial intelligence and financial communications accelerates, one Sydney-based firm is already putting it into practice. Investability, led by former investment banker and full-time investor Dannikca Warburton, has embraced AI not as a novelty, but as a daily operating advantage.
“By 9am this morning, I’d already used HeyGen to produce a video interview, Gamma to build an investor-ready presentation, and Genspark AI to draft a deck for a capital raise,” says Warburton. “It’s not about replacing people. It’s about removing friction so we can spend more time on strategy, message and investor alignment.”
Why AI Is Changing the Game for IR
The rise of AI in investor relations is reshaping how companies engage with stakeholders, with tools now being used to:
- Process vast amounts of market data in real time
- Extract sentiment trends from social media and news
- Personalise investor outreach at scale
- Draft communications that adhere to brand and disclosure rules
“IR used to be reactive and resource-heavy. Now, with the right AI tools, we’re able to deliver clarity, speed, and cut-through—without compromising compliance.”
What AI Can Do for Modern IR Teams
Investability’s current AI stack includes:
- HeyGen for fast-turnaround CEO updates and dubbed executive interviews
- Gamma for designing visually engaging, interactive investor presentations
- Genspark AI for producing early-stage decks tailored to different investor personas
- In-house tools for report summarisation, social sentiment tracking, and real-time engagement analytics
These tools help automate:
- Content creation (ASX announcements, social copy, decks)
- Report summarisation (turning earnings calls and quarterly reports into digestible insights)
- Sentiment analysis (scanning investor forums, social platforms, and media outlets to identify perception shifts)
IR Dashboards: The Next Leap Forward
Investability is now working to develop proprietary AI-powered IR dashboards that offer:
- Live financial metrics and interactive KPIs
- Predictive analytics to forecast investor behaviour and sentiment
- Personalised views for different investor types (institutional, retail, ESG-focused, etc.)
This is part of a broader shift toward feedback-rich IR, where teams can adjust their messaging based on real-time data, not just instincts.
Efficiency, Engagement and Early Risk Detection
AI isn’t just faster. It’s better—when used right.
According to industry benchmarks:
- IR teams see a huge gain in efficiency, reducing hours spent on routine comms
- AI-personalised outreach has led to higher investor response rates
- Sentiment monitoring tools catch a significant amount of early red flags before they escalate into reputational risks
Investability is currently piloting a new sentiment tracker that integrates webinar data, social commentary, and post-event feedback to provide a clearer picture of how investors are engaging with key messages.
But AI Alone Isn’t Enough
The firm is clear-eyed about the challenges too. As Warburton puts it:
“AI isn’t a substitute for judgement. We still need humans to verify context, tone, and timing—especially in regulated environments. But used correctly, these tools give us leverage no traditional agency can match.”
Data privacy, information security, and human oversight remain core parts of Investability’s model. The firm maintains strict content review processes and compliance signoffs to ensure no AI-generated content goes live unvetted.
From Early Adoption to Long-Term Vision
Investability sees the AI-IR journey unfolding in three phases:
- Current State – AI assists traditional workflows, boosting speed and consistency
- Near Future – Deeper NLP integration for real-time feedback and message testing
- Future Vision – Predictive IR platforms that proactively manage sentiment and anticipate capital market shifts
Warburton believes the IR firms that embrace AI now will soon pull ahead permanently.
“This isn’t a phase. It’s a pivot point,” she says. “The firms still doing IR like it’s 2015 are going to get left behind.”
About Investability
Investability is an AI-enabled investor relations and capital markets consultancy headquartered in Sydney, Australia. Founded by former investment banker and full-time investor Dannika Warburton, the firm supports ASX, LSE, and TSX-listed companies with data-driven IR strategies, investor targeting, digital campaigns, and content production. Since 2020, Investability has supported over AUD 500 million in equity capital and USD 250 million in M&A transactions, and now leads the shift toward next-generation, AI-powered IR communications.
Contact:
Dannika Warburton
Email: info@investability.com.au
Website: www.investability.com.au
Disclaimer: The content is for informational purposes only and should not be construed as financial or business advice. Readers are encouraged to seek professional consultation before making any business decisions or investments.
