“Storytelling is about finding an authentic cultural voice that resonates with your community, but so many brands fall short of perfect marketing,” – Haojie Ma.
When Haojie Ma co-founded Jay Ma Consulting LLC, he did so with a clear dream – to combine business entrepreneurism with powerful, cultural storytelling. As a boutique PR and creative marketing agency working at the intersection of fashion, hospitality, and culture, JM Consulting occupies a unique corner of the market designed to empower people all over the world to showcase the best versions of themselves – something Haojie himself has also worked hard to master.
What better person to trust with your creative marketing than a creative entrepreneur who has been there and done it for himself on a global scale? Haojie Ma – Jay to his friends – spent his childhood in Zhengzhou, China, surrounded by rich Asian culture, before swapping his homeland for the bright lights of Toronto, Canada. For the next four years, Jay studied Business Management at university, which earned him a prominent place within the Public Relations industry. It was here that Jay not only refined his marketing skills but also discovered a deep passion for creative communication.
The famous old saying claims that ‘every idea has already been thought of’. That is not a school of thought that Jay and his team subscribe to. Keen to fill his head with marketing know-how and his heart with global culture, Jay continued his tour of the world from China to Toronto to Paris, France. After expanding his cultural and creative lens in the City of Love, he finally set up foundations in New York City, where he launched Jay Ma Consulting.
Jay’s own multicultural journey continued to shape his worldview and creative process as he connected with his first clients within the arts. Not only did his own experiences allow him to find a voice and a pulse for his clients, but his rich knowledge of the global landscape granted Jay a unique talent to build networks. Identifying publications, stylists, editors, VIPs, and influencers that fit client needs. Actively building relationships with editor-influencer hybrid creators and talent agents. Conducting market research based on specific editorial requests, press clippings, and cultural landscapes. Jay did it all!
Jay Ma Consulting found significant success within the fashion industry, working with established names such as Peter Do, PANCONESI, Mykita, and more. Jay played a key role in bridging clients with major fashion publications, including Vogue, ELLE, GQ, and Hypebeast, further sharpening his editorial eye and deepening his understanding of visual storytelling. It was here that Jay lit the spark that would eventually become his niche – mixing fashion aesthetics with hospitality branding. Keen to expand their horizons, Jay Ma Consulting then broke into the cuisine sector, leading branding and marketing strategies for Ling Long while reimagining Shanghainese culture for the NYC food scene. Combining those two well-established talents, JMC then worked with Spicy Moon to build buzz through a perfect blend of fashion influence and food storytelling.
Fast forward to the present day, and Jay Ma Consulting is now one of the most trusted brands for curating social media campaigns, artist collaborations, extensive rebranding, and community building, all the while using food, art, and fashion to bridge cultural divides. Jay is recognized as a promising voice in NYC’s creative marketing scene, known for turning local spaces into cultural platforms. No matter how much JMC grows, Jay is keen to always remember the roots from which he built – helping developing brands, new artists, and BIPOC creators to support their communities through strong, visible storytelling. “To me, it’s about providing consultancy that uplifts creative voices through authentic communication,” Jay said. “I can’t wait to keep expanding into more unique PR and artist partnerships, launching campaigns that focus on sustainability and inclusivity above all else. Jay Ma Consulting is here to stay, and we will continue striving to become the creative lab for cultural innovation.”
They say that ‘every idea has already been thought of’, but that could not be further from the truth. That’s why Jay founded Jay Ma Consulting: to turn cultural thoughts into actionable ideas that spark new stories.
