In an era where the fashion industry is grappling with its environmental impact, two visionary women are leading the charge toward sustainable luxury. Michelle and Leilani, with their extensive backgrounds in design and manufacturing, are revolutionizing the way we think about clothing production and consumption.

Michelle, a seasoned entrepreneur with a rich history in interior design and holistic living, embarked on a journey to merge her passions for sustainability and aesthetics. Her brainchild, Holhaus, initially began as an online marketplace for eco-friendly products but evolved into a holistic interior design service. Michelle’s commitment to creating healthy environments extends beyond physical spaces; it permeates every facet of her work, from material sourcing to project execution.

Leilani, on the other hand, honed her craft in the world of fashion design and marketing, mastering the intricacies of garment production and quality control. Her tenure at the helm of an undergarment and sportswear vertical equipped her with invaluable insights into the industry’s inner workings, and ignited her passion for steering the art of fashion towards a path of sustainable components and manufacturing practices.

Together, Michelle and Lillian represent Private Placement Custom Designs, a brand synonymous with timeless chic and innovative fashion. Their commitment to sustainability goes beyond mere rhetoric; it’s ingrained in every aspect of their business. From using color-grown fabrics to minimizing environmental footprints, they are setting new standards for ethical fashion practices.

The duo’s journey towards sustainability wasn’t without its challenges. Lillian’s early venture faced stiff headwinds in a market resistant to what were then resistant to organic and hemp clothing. Despite initial setbacks, Leilani persevered, leveraging her understanding of consumer preferences to carve a main stream niche for sustainable fashion. Through trial and error, she learned the importance of adapting to market demands while staying true to her ethos.

Similarly, Michelle’s transition from home linens to bespoke luxury was with a healthy degree of skepticism. However, her unwavering dedication to quality and innovation proved to be her greatest asset. Drawing from her experiences in international sourcing and design, Michelle brings a unique perspective to Private Placement, ensuring that every piece embodies elegance and sustainability.

At the heart of Private Placement’s ethos lies a commitment to empowering women and promoting equality. By choosing their brand, consumers aren’t just investing in clothing; they’re endorsing a lifestyle centered around conscious consumption and lasting elegance. As Marie-Claire Daveu, Kering’s Chief Sustainability and Institutional Affairs Officer, aptly puts it, “Fashion businesses must embrace sustainability holistically to remain relevant in the eyes of eco-conscious consumers.”

Private Placement offers a glimmer of hope. Their commitment to sustainability isn’t just a business strategy; it’s a philosophy that resonates with a growing segment of conscientious consumers. As we navigate an uncertain future, Michelle and Lillian’s vision serves as a beacon of inspiration, reminding us that fashion can be both beautiful and sustainable.

Visit the Private Placement Clothiers website to sign up to be notified of their soft launch in spring of 2026.

Published by Stephanie M.