By: Nic Abelian
In the fashion world, few brands seamlessly merge the powerful pursuit of dreams with high-quality, wearable designs. The House of Langston stands as a shining example of such a brand. Recently chosen to be part of the prestigious International African American Museum’s (IAAM) inaugural Vendor Showcase, The House of Langston has once again demonstrated its unique blend of creativity, passion, and purpose. This monumental achievement not only celebrates the brand’s contribution to the fashion industry but also its dedication to uplifting the African American community.
The International African American Museum in Charleston, South Carolina is a vital institution honoring African American history, culture, and contributions. IAAM stands as a beacon of recognition for creators and innovators. Its inaugural Vendor Showcase marks a significant milestone for the museum, and The House of Langston’s inclusion in this prestigious event signifies the brand’s growing influence and resonance. Representing a modern-day movement in affirmational fashion, The House of Langston’s designs focus on the journey of African American entrepreneurs, dream-chasers, and visionaries, while celebrating the rich heritage and resilience of the African diaspora.
The House of Langston was selected for the IAAM’s Vendor Showcase for its quality garments and its profound message of inspiration. Two standout items featured in the museum’s Fall Collection epitomize the essence of the brand: the exclusive “A.D.O.R.E. (African Diaspora On the Run Eating)” T-shirt design and a thought-provoking affirmation coloring book. These two pieces were carefully curated to symbolize the celebration of African American culture while promoting self-empowerment and personal growth.
The “A.D.O.R.E.” T-shirt is more than just a piece of clothing; it represents the perseverance and determination of the African diaspora, celebrating the journey and success of its people. The phrase “On the Run Eating” encapsulates the survival and advancement of African descendants in the face of systemic challenges, as they have continuously forged paths of excellence across various fields. This design speaks to the strength and resilience embedded within the community, highlighting the ongoing journey toward success, prosperity, and self-affirmation. With bold graphics and a clear message, the shirt appeals to both the style-conscious and those passionate about heritage and identity.
Equally significant is the affirmation coloring book, a tool designed to inspire creativity and reflection. The House of Langston’s mission to encourage dreamers and goal-getters is deeply embodied in this product. The coloring book enables users to pause and reflect on their journeys, offering affirmations that support the pursuit and protection of their dreams. By including this item in the IAAM’s Fall Collection, the brand ensures that its message reaches beyond fashion, tapping into the personal growth and mental well-being of its audience. The affirmation coloring book is a nod to self-care practices that nurture both the mind and spirit—a vital aspect of achieving and maintaining success.
The House of Langston’s journey from music to fashion is an inspiring narrative in itself. Founded by hip-hop group Langston Hughes III who once stood on stages alongside industry legends, the brand was born out of a desire to transition from musical expression to creating ready-to-wear garments that inspire a new kind of performance—the pursuit of dreams. The House of Langston has managed to make this shift while maintaining the energy and passion that defined its musical career. The Langston Lion, the brand’s emblem, symbolizes the gatekeeper of dreams, a figure that protects and encourages those who dare to pursue their passions. This emblematic figure serves as a rallying symbol for those striving to achieve greatness, whether as entrepreneurs, creatives, or leaders.
Throughout its evolution, The House of Langston has stayed true to its core values. At its heart, the brand remains a champion of ambition, encouraging individuals to reinvent themselves, no matter what stage of life they find themselves in. As the brand’s founders aptly state, “We are a living testament to our brand’s motto: pursuing and protecting our dreams and aspirations, even as we reinvent ourselves and start anew when others might be preparing for retirement.” This philosophy resonates strongly with a broad audience, particularly those who have experienced the ups and downs of chasing goals and understand that the pursuit of success is an ongoing process.
Being part of the International African American Museum’s Vendor Showcase represents not only an important accolade for The House of Langston but also a validation of the brand’s ethos. The event shines a light on the vital role that African American innovators play in the wider cultural and creative landscape. The House of Langston’s participation in this showcase underscores its commitment to not only being a brand but also a movement—a movement that encourages individuals to continuously strive toward their dreams, even in the face of adversity.
The IAAM’s inaugural Vendor Showcase is a fitting platform for The House of Langston, aligning perfectly with the brand’s mission to inspire and uplift. Through its thoughtfully curated designs, the brand continues to empower individuals to take control of their destinies, offering both fashion and affirmations that speak to the soul. As it moves forward, The House of Langston will no doubt continue to push boundaries, not only within the fashion industry but also in the realm of personal and collective empowerment.
At its core, The House of Langston is much more than a brand—it is a testament to the resilience of dreamers and creators. Its selection for the IAAM’s Vendor Showcase cements its position as a beacon of inspiration for those who dare to dream, reminding the world that the pursuit of success and self-affirmation knows no bounds.
Instagram: @houseoflangston
Facebook: @houseoflangston
Website: www.langston1993.com
IAAM: iaamuseum.org
Published by: Nelly Chavez
