By: Maria Williams 

In the health and wellness sector, changing consumer preferences are increasingly leaning towards natural, holistic solutions. 

A heightened awareness and active engagement in health-promoting activities are playing a pivotal role in the rapid expansion of the U.S. health and wellness market. As individuals become increasingly proactive about managing their health, there’s a growing emphasis on preventive measures and maintaining overall well-being. This shift is driven by a collective recognition of the importance of a balanced lifestyle, leading to a greater demand for products and services that cater to holistic health.

One such brand is Karviva Beverages, recently recognized as one of the leading wellness brands in the United States. This accolade reflects Karviva Beverages’s dedication to blending traditional wisdom with modern science to craft beverages that are as beneficial as they are enjoyable. Leading this pioneering effort is Dr. Angela Zeng, whose journey from scientist to entrepreneur has been both inspiring and transformative.

Karviva Beverages’ roots can be traced back to St. Louis, Missouri, where Angela Zeng combined her Ph.D. in Pathology from St. Louis University School of Medicine with her rich heritage in traditional Chinese medicine. Angela envisioned creating a line of beverages that would not only taste great but also offer substantial health benefits. “I’ve always believed that food is better medicine,” Angela explains. “Our bodies thrive on natural, whole ingredients designed by nature to nourish and heal.”

In 2017, Karviva Beverages was launched with this vision. The company quickly gained attention for its unique approach to health beverages, focusing on functional juices and smoothies that cater to various health needs, from boosting energy and enhancing immunity to improving digestion and heart health.

What distinguishes Karviva Beverages from other wellness brands is its holistic approach to health. The company’s products are crafted with whole plant ingredients, emphasizing organic, non-GMO components. This commitment to purity and quality is rooted in Angela’s deep understanding of how different ingredients work together to promote optimal health. “Every ingredient we use has a purpose,” Angela says. “Whether it’s dark berries for their antioxidants or Ashitaba for its detoxifying properties, we ensure each component contributes to overall wellness.”

She says, “Consumers are now seeking more than just temporary fixes; they desire long-term solutions that integrate seamlessly into their daily lives. This evolving mindset has fueled innovation and growth within the market, encouraging brands to develop offerings that address the multifaceted nature of health. From organic, non-GMO beverages to plant-based diets and mindfulness practices, the focus is on comprehensive approaches that support physical, mental, and emotional well-being.”

This trend towards holistic health is also reflected in the rise of functional foods and beverages, which are designed to provide specific health benefits beyond basic nutrition. 

The brand’s meticulous approach is evident in Karviva Beverages’ latest offering, the 6-Day Cleanse Pack. Designed to provide a comprehensive detox experience, this cleanse pack stands out in the crowded market of detox drinks. It focuses on removing toxins with natural compounds from bean sprouts and Ashitaba, repairing the body with antioxidants from dark berries and fruits, replenishing nutrients with whole plant ingredients, and balancing Yin and Yang to maintain Qi, the vital energy. “The 6-Day Cleanse Pack is about more than just detoxification,” Angela notes. “It’s about resetting and rebalancing the body in a sustainable and supportive way.”

Angela’s transition from scientist to entrepreneur is quite a story in itself. After completing her doctoral education, she recognized that the scientific community’s understanding of nutrition and its impact on health was still evolving. Inspired by her background in traditional Chinese medicine, she decided to create a brand that would bridge this gap by offering scientifically validated, nutritionally potent beverages.

Starting Karviva Beverages involved overcoming typical entrepreneurial challenges, including securing funding, entering the market, and educating consumers. However, Angela’s scientific rigor and genuine belief in her products helped Karviva Beverages carve a niche in the competitive wellness market. “I knew that if I stayed true to the principles of natural, holistic health, consumers would eventually see the value in what we were offering,” she reflects.

Karviva Beverages’ mission extends beyond merely selling healthy beverages. The founder is deeply committed to educating consumers about the importance of nutrition and the role of natural ingredients in maintaining health. “Our aim is to empower people to make informed decisions about their health,” she says. This vision is evident in Karviva Beverages’ marketing and community outreach programs, which emphasize the science behind their products and the benefits of a holistic approach to health.

The company’s tagline, “Food is Better Medicine™,” encapsulates this philosophy perfectly. By offering beverages that are both delicious and nutritionally dense, Karviva Beverages helps people integrate healthy habits into their busy lives. “We want our products to be a convenient yet powerful way for people to take control of their health,” Angela explains.

“Being featured among the top five wellness brands in the United States is a significant milestone for Karviva Beverages.” According to Angela, This recognition highlights the brand’s impact on the wellness industry and its role in promoting healthier lifestyles. “It’s incredibly rewarding to see our hard work and dedication recognized on such a large scale,” Angela shares. “But more importantly, it means that our message of holistic health is resonating with people.”

Looking ahead, Angela has ambitious plans for Karviva Beverages. The company aims to expand its product line, introduce new formulations, and increase its presence in retail stores nationwide. With over 1,000 stores already carrying Karviva Beverages products, the brand is well on its way to becoming a household name in the wellness industry. “Our goal is to make Karviva Beverages accessible to as many people as possible,” Angela says. “We believe that everyone deserves access to high-quality, natural health solutions.”

Through workshops, educational content, and partnerships with health professionals, Karviva Beverages Beverages seeks to inspire and educate individuals about the benefits of natural nutrition. “We want to create a movement,” Angela states. “A movement towards better health, informed choices, and a deeper connection with the natural world.”

Published by: Khy Talara