In 2024, the number of advertising agencies working worldwide exceeded 433,000 and continues to grow. This field is becoming increasingly competitive as firms vie for supremacy in a crowded market. At the same time, according to conservative estimates, affiliate marketing spending reached $14.3 billion in 2023 and will exceed $15.7 billion this year. Against the backdrop of fierce competition and growing client demand for performance marketing, agencies need a trump card that will give them an advantage. Securing a certification from a recognized industry leader can provide such a strategic edge.
One of the largest affiliate networks in the world, Admitad, has announced the launch of a training and certification program for agencies. It is set to revolutionize the landscape of partner marketing, providing agencies with a comprehensive platform that can upskill their teams and unlock a world of business and marketing opportunities. This initiative is strategically designed to contribute to the rapid growth of the affiliate marketing market and ease the transition to a new advertising paradigm for agencies.
Admitad estimates that the number of brands and online stores using affiliate marketing as one of the main sources of sales and new customers has grown by more than 15% on average worldwide. However, it can be difficult for advertising agencies to adapt to the new market realities—often, their teams simply lack expertise. Recognizing this gap, Admitad included an extensive training course in the certification program to address these challenges.
This certification program encompasses the fundamentals of affiliate marketing. It introduces the Admitad platform and reveals joint business and marketing opportunities, empowering agencies to thrive in the competitive landscape.
Agency managers will learn how to launch, expand, and amplify affiliate programs for their clients, understand the nuances of the affiliate marketing industry, and discover new business models and monetization options for agencies and relevant marketing activities.
Admitad affiliate network is a repeated winner of profile awards. Its more than 100,000 publishers generate over 100 million sales and leads for 2,000 advertisers annually, which has earned it an excellent ranking in the performance marketing industry. Admitad is trusted by major brands such as Samsung, Nike, Lenovo, AliExpress, Walmart, Shein, Opera, Newsweek, Acer and many others. By undergoing the certification process, agency professionals not only enhance their knowledge but also receive recognition within the industry. The company aims for this accreditation to serve as a hallmark of expertise, setting certified individuals apart from their peers and positioning them as leaders in the field.
The certification program is suitable for agencies of any size and from any sector within the advertising industry, including digital marketing, media buying, public relations, influencer marketing, or creative endeavors. In the first year of the program, Admitad aims to certify 40 to 50 local agencies—this opportunity is open to everyone but limited to the most engaged.
As the affiliate marketing industry is undergoing explosive growth, the rules of the game are changing rapidly. To ensure that certified partners remain at the forefront of industry trends, individuals are required to renew their certification annually. This commitment to ongoing learning and development underscores Admitad’s dedication to fostering a community of skilled and knowledgeable professionals capable of driving innovation and success in the affiliate marketing sphere.
Agencies interested in participating in the Certification Initiative can access detailed information about the certification process and instructions for enrolling in the online courses by navigating to the Agency Partners page and submitting a request. This comprehensive initiative not only educates but also empowers agencies, equipping them with the tools necessary to effectively navigate the complexities of the modern digital marketing environment.
Published by: Khy Talara
