With a career that redefines excellence and innovation, Laura Durán has established herself as one of the global entertainment industry’s most prominent tour managers and executive producers. Her more than ten years career is a compendium of successes, challenges, and learnings that have established new standards in producing musical events and tours, highlighting her influence and leadership in the promotion and execution of high-profile shows.
Durán, an industrial engineer from Universidad de los Andes, has brought her unique perspective and analytical skills to the planning and executing events that have captured the public’s imagination and left an indelible mark on the cultural scene. Her meticulous attention to detail and ability to orchestrate the multiple aspects of live productions, from logistics to the viewer experience, have been the cornerstone of her working methodology.
Durán’s career in the entertainment industry began in 2009 with 10 Music, where her participation was decisive in the production of significant events. During his six-year stay at the company, Durán played a crucial role in the overall production of events such as the Estéreo Picnic Festival, where he collaborated with artists such as The Killers and Red Hot Chili Peppers. He also led executive productions at cultural events such as the Bogotá International Book Fair, putting Peru in the spotlight as a guest country in 2014.
Durán’s versatility has also shined in producing music tours and live events for renowned artists such as J Balvin, Franco de Vita, and, of course, Fonseca, where he not only managed the logistics of tours that spanned multiple cities but also Ensured operational excellence and quality of attendee experience.
Her quest for growth and specialization led her to Berklee College in Valencia in 2014, where she deepened her knowledge of business and music entertainment. This educational journey not only expanded her vision of her business but also equipped her with modern tools and strategies applicable to the changing dynamics of the industry.
In her independent work, she has demonstrated her ability to adapt and thrive as an autonomous professional in the industry, participating in the production of events such as Storyland 2016 and Corona Sunsets Barú in 2016. But it is her alliance with reggaeton icon Maluma that has catapulted her to international fame, skillfully managing the artist’s world tours, including the acclaimed Maluma 11:11 World Tour and the Papi Juancho World Tour.
Laura has participated in television events and has collaborated in prestigious ceremonies such as the Latin Grammys, the Lo Nuestro Awards, and the Latin Billboard Awards. She has also put her effort into producing television shows such as The Voice, where Maluma appeared as coach and guest artist. Her management of festivals, galas, and global sporting events, such as F1, the Met Gala, and the FIFA World Cup, attests to her competence in handling projects of international magnitude.
Laura’s ability to manage the complexities of world tours and massive events, such as Medal on the Map 2022 with special guest Madonna, positions her as an irreplaceable figure in the industry. Her focus on the artist and viewer experience and her ability to negotiate and collaborate with sponsors and stakeholders ensure the success of every project she undertakes.
The path taken by Laura Durán is a mosaic of events that reflect not only her dedication and ability to face and overcome challenges, but also her unwavering passion for creating unforgettable experiences. Her influence and leadership will continue to shape the future of live entertainment and her legacy will extend to the next generations of producers and tour managers.
Published By: Aize Perez
