As the entrepreneurial spirit continues to flourish, particularly among the younger generation, the demand for experienced guidance has never been more pronounced. According to recent studies, over 70% of mentored businesses survive longer than five years, a testament to the power of sage advice and strategic insights.
Enter Jamari Jones, an entrepreneur who started his business with humble beginnings. As the founder of Crowded Functions ATL in 2017, he has offered experiences and nightlife events in Atlanta to over 3000 audiences.
For the past five years, through his marketing specialization, strategic insight, and perseverance, Jamari has navigated the highs and lows of this field. He is now considered to have carved a niche for himself in the event management business.
Acknowledging the pivotal role of proper guidance, Jamari shares four essential tips for young entrepreneurs striving to build thriving businesses.
Identify and Capitalize on Market Gaps: Spotting market gaps is the cornerstone of entrepreneurial success, with 42% of startups failing due to overlooking demand. By keenly observing unmet needs, entrepreneurs can innovate and flourish in today’s competitive market.
Recognizing a gap in Atlanta’s saturated event industry, Jamari saw the need for personalized experiences amidst the plethora of event companies. By focusing on creating unique, inclusive experiences, he was able to personalize events.
Build and Leverage Relationships: Research shows that 80% of jobs are filled through networking. Entrepreneurs can access invaluable resources, opportunities, and support critical for business success by cultivating genuine connections.
Taking the same route, Jamari has cultivated strong relationships with artists, venues, and industry professionals throughout his career. With a database of over 120,000 contacts compiled over the past five years, he has built a robust network in the event industry that increased new opportunities, collaborations, and resources.
Adaptability and Resilience: Almost 91% of businesses survive longer with flexible strategies. By staying agile and bouncing back from setbacks, entrepreneurs can navigate challenges and capitalize on ever-changing market dynamics.
The COVID-19 pandemic hit the world of business. However, Jamari adapted by shifting to a marketing role at LVRN, a music label partnered with Interscope Records. With a talent for reactive content, he became head of digital marketing. As the lockdown eased, he refocused on events, growing college gatherings from modest to massive, pivoting to entrepreneurship.
Focus on Brand Building and Differentiation: Some 64% of consumers cite shared values as a primary reason for brand loyalty. Leveraging this, Jamari taps into youth’s fun preferences with safe concert-like events that resonate with students from Georgia State, Spelman, Morehouse, Clark Atlanta, and Kennesaw State.
“I plan events, particularly for holidays such as spring break and weekends, which makes it even easier for youth to join,” he reveals.
Data-Driven Decision Making: Using data to make decisions is crucial. Studies show that companies using analytics make faster and smarter choices. By analyzing data, entrepreneurs can reduce risks, improve how things work, and stay ahead in today’s fast-changing business world. Jamari uses tools like Eventbrite and social media surveys to understand what his young audience, aged 18-27, wants, especially those in college.
Apart from these, team-building activities such as taking creative photos make everyone feel like family. Also, continuous training can grow your business.
In today’s changing business world, experienced mentors are crucial to providing valuable advice and guidance to young entrepreneurs and helping them succeed. These tips by Jamari Jones emphasize the indispensable value of mentors. His invaluable insights and guidance can provide young entrepreneurs with the proper direction needed to achieve their goals.
Published by: Holy Minoza
