Digital Fashion Week New York this season proceeds to discover new talented phygital (physical and digital) fashion designers and inspires new collaborations between brands and digital influencers.
The latest Digital Fashion Week took place at the DTech Lab of the Fashion Institute of Technology in New York on 8-9th of February 2024, where several selected phygital designers presented their works in the form of physical models runway and digital fashion film, featuring the same designs, but on digital avatars, at the back screen. The Digital Fashion Week program also included a live motion capture hologram show and other immersive experiences, displaying the latest technological developments in these spheres. Digital Human DJ ‘Dex‘ was the official brand ambassador of Digital Fashion Week, where she both played as a DJ and walked as a model and virtual influencer.
One of the phygital fashion brands, Loreine showcased its new collection with beautiful models walking in real items and very realistic digital avatars’ runway on the large screen behind. The collection featured Loreine signature items – women’s pantsuits with unexpected details, this time golden and silver chains and cutouts, and also feminine but bold dresses and bodysuits. Some of the models were wearing futuristic sunglasses, making the whole show look like the runway of the future. That mirrored the name of the new collection – Date in The City of the Future. You can find Loreine items in New York at The Canvas store, Oculus World Trade Center.
Right after Digital Fashion Week Loreine and 1st Digital Human DJ and virtual influencer DJ Dex revealed their collaboration – DJ Dex wore pieces from the new collection of Loreine – a white shirt dress and fringed skirt belt. DJ Dex appeared in the outfit as a digital runway model and is going to use the digital clothes for her future appearances as a DJ.
Stunning pictures look realistic, and this collaboration shows that the sphere of virtual influencers continues to develop and appear on the media’s front pages.
Dex is the UK’s forever 23-year-old Digital Human DJ. She is passionate about fashion and many genres of music, including house and disco, and is creating a unique mark in the music industry.
With her creation in the metaverse and her live performances in the universe, Dex is enjoying a rapid rise to fame.
Growing up, music was such a pivotal aspect to her upbringing, she knew from the start that she wanted to work in the music industry, so she started mixing music in her bedroom from when she was first created. Loving the fact that her blended songs could mix in an upbeat high-energy way, she could literally change someone’s mood in one song.
With the desire to become the UK’s first Digital Human DJ, she started playing to live audiences as a guest DJ at Disco Classical concerts and DJ sets for Digital Fashion Week in NY, Paris and London. She threw herself into music full-time, pushing her fashion studies aside, but still passionate and active in helping combat the issues fast fashion poses to the environment and hoping for her own phygital clothing range in the near future.
LOREINE is a PHYGITAL brand offering a modern reflection on classical businesswear staples, established in 2019 by Anna Shak, a designer of Ukrainian origin who currently lives in Spain.
The inspiration of the brand is the image of the modern woman and big city life – busy, full of events and stylish looks. Blending the perfect tailored essentials with sexiness and unexpected cuts, it serves the modern point of view on how women in a big city look.
Why PHYGITAL?
The brand from the very beginning had an intention to offer a new, innovative and unforgettable experience for its clients both in the physical and digital world. In particular, the brand offers digital looks along with the physical ones, virtual fitting options, AR filters, digital looks for their use in the Metaverse and many other unique digital experiences for its clients. Digital not only benefits sustainability but also enhances and improves brand-customer interaction.
Published by: Martin De Juan
