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By: Tedfuel

SaaS, Software as a Service. SaaS is a completely innovative software application model that emerged in the 21st century with the development of internet technology and the maturity of application software. SaaS platform suppliers deploy application softwares uniformly on their own servers. Their customers can order the required application software services from platform suppliers through the Internet according to their actual work needs, pay fees to platform suppliers based on the amount and duration of the ordered services, and obtain services provided by SaaS platform suppliers through the Internet.

Qin Zhanghui, the person in charge of Shenzhen Ideamake Co., Ltd. (hereinafter referred to as “Ideamake”), has been focusing on digital real estate marketing in China for more than ten years. As an expert in digital real estate marketing now, she focuses on user growth, user insights, and user operations and integrates marketing and selling to create a complete customer lifecycle management system. Under her leadership, Ideamake is effectively promoting the digital construction of the real estate industry.

Integrate into the Company’s Layout, Provide Important Internal Support

With the continuous development of technology, the digital marketing transformation of enterprises has gradually become an important agenda for their development. Especially for the real estate industry, digitalization is an important support for its inward search for growth power.

Founded in 2011, Ideamake is a SaaS supplier dedicated to driving digital upgrades in real estate marketing with leading technologies. The idea focuses on the entire chain of customer acquisition by marketing-connection-insight-operation-transformation, reshapes business processes from the consumer end, and promotes the industry to move from “informatization” centered on “goods” to “digitalization” centered on “people.” Based on the three-wheel driving model of “leading product+strategic consulting+customer operation,” Ideamake provides developers with a full scenario marketing solution with digital content industrial production, integrated marketing process integration, customer asset accumulation and operation as the core. It achieves digitalization of real estate, online scene, data assetization, and marketing automation to help developers create a digital marketing loop for real estate that integrates online and offline, with front-end and back-end connectivity.

Since joining Ideamake, Qin Zhanghui has been integrating personal pursuits into the company’s development. Under her promotion, Ideamake has achieved development achievements, such as achieving “a coverage rate of 95% for Ideamake Cloud Creation marketing scenarios and serving users exceeding 100 million”, fully realizing a closed-loop of “integration of online and offline real estate marketing,” completing hundreds of millions of RMB in Series C financing, becoming the largest single financing in the real estate marketing SaaS track, winning the title of “50 Leading Real Estate Technology Enterprises in China” by KPMG in 2022. It is worth noting that Ideamake’s products currently have a coverage rate of over 90% among the top 100 state-owned enterprise developers and over 95% among developers with a billion dollars. Idea Make has also reached deep cooperation with over half of the top 20 developers in group and regional marketing digitization.

Powerful Combination for Seizing the Dividends of New Digital Business

Driven by big data and internet technology, many real estate digital marketing products have emerged on the market. The most eye-catching product among them is undoubtedly the “Ideamake Marketing Cloud,” jointly launched by Ideamake and WeChat. This product not only achieves panoramic digital marketing but also solves four major bottleneck problems for real estate developers, including real estate display and dissemination, customer expansion and conversion, marketing promotion effectiveness, and overall data control, assisting the real estate industry in completing a true digital marketing loop, which is achieved by the strong support of Qin Zhanghui.

In order to solve the long-standing problem of the lack of asset accumulation of customers in the real estate marketing industry, Qin Zhanghui is determined to make some changes. Under her leadership, Ideamake collaborated with WeChat to launch the “Ideamake Marketing Cloud” for six months, which assists developers in establishing accessible and operational official private domain traffic pools, extends the marketing lifecycle, truly achieves growth and reuse of customer assets, traceability and management of marketing actions, and helps the real estate industry establish a data-driven intelligent marketing loop in the new infrastructure boom.

As a top marketing expert in real estate digitalization, Qin Zhanghui is well aware of the specific challenges that developers face in traffic acquisition, customer conversion, customer accumulation, and marketing management. Therefore, she led the enterprises to establish a complete digital marketing ecosystem loop, from customer acquisition to transaction completion, from online to offline, and from process management to result analysis, by realizing digitizing real estate, marketing online, and data assetization. As of now, Ideamake has established partnerships with over 400 brand developers, provided over 3000 high-quality cases to the industry and became the preferred choice for digital transformation cooperation in real estate marketing.

Global Layout for Bringing Nuclear Explosive Level Shock to the Industry

As a pillar industry related to economic development and people’s well-being, the real estate industry in China has unlimited potential. Qin Zhanghui told the reporter that Ideamake has been deeply cultivating the field of digital marketing in the real estate industry for 12 years and will continue to deepen into the industry in the future and contribute to the digital transformation and intelligent upgrading of the real estate industry. Meanwhile, Qin Zhanghui also predicted that those who stand at the forefront of the times and seize the ecological dividend would silently nurture the first mover advantage under the agglomeration effect of the real estate industry and bring nuclear explosive level shock to the industry in future marketing competition.

The US economy, with highly developed financial and technology industries as its main pillars, is the largest economy in the world. In recent years, with the increasing popularity of cloud computing and the shift from traditional software to solutions based on cloud, the SaaS industry in the US has grown rapidly. Qin Zhanghui told the reporter that the numerous sub-sectors of the US SaaS industry provide survival space for various types of companies, and the various companies reflect the continuous expansion of the SaaS industry scale, as well as the upgrading of customer demand driven by technology and business models. In the diverse market, Qin Zhanghui confidently said, “Next, we will deepen our collaborative cooperation with the US market, truly making every step of our journey deeper and farther.”