In the world of business, there are individuals who not only achieve remarkable success but also demonstrate unwavering commitment to creating a positive impact on society. Sunil “Sunny” Tolani, the CEO of Prince Organization, is undeniably one such individual.
By blood, he is Hindustani (Indian). By nationality, he is American. By faith, he is a Sindhi-Hindu. However, in terms of his vocation, Tolani belongs to the realm of hospitality, and more importantly, to the heart of humanity.
This brief autobiography could only be attributed to one person—Los Angeles’ most unassuming social entrepreneur and philanthropist, known as Sunny Tolani. He focuses on the intersection of hospitality and social justice. His journey is a testament to the American dream, entrepreneurial spirit, and an unwavering belief in the power of ethical and insightful leadership.
His keen insight underscores his significance in the hospitality and humanitarian causes sector. He employs socially-conscious environmental, social, and governance (ESG) criteria to inform his investment decisions. Moreover, he has made the Vatican pledge to combat the worst effects of climate change, pledging to Pope Francis to do his part in this critical endeavor.
“Championing the American Workforce and Congratulations on Winning the Nelson Mandela Leadership Award! This recognition is a true testament to your commitment to your community and all that you have achieved in your career. You are a beacon of hospitality to people around the world, especially young individuals in the Indian community. I’m thrilled that you have been recognized for your leadership.
Hilton has greatly benefited from your vision and your partnership, and we are proud to collaborate with dedicated individuals like you who are committed to serving others. I look forward to continuing our relationship for many years to come,” Chris Nassetta, CEO of Hilton Hotels.
Sunny Tolani’s journey into the hospitality industry is a story of dedication, persistence, and unwavering faith in the American workforce. In 2014, on Veterans Day, Mr. Tolani demonstrated his profound commitment to American workers by signing the Employer Support for the Guard & Reserve (ESGR) Statement of Support. In a powerful statement, he celebrated the indomitable spirit and dedication of the U.S. job force, describing it as one of the greatest in the industrial world. At the heart of Prince Organization’s mission was a resolute goal to create numerous jobs, reflecting their rapid expansion and unwavering belief in the American workforce.
Mr. Tolani emphasized the pivotal role played by the organization’s employees, considering them the hearts and souls of Prince Organization. Their investment extended not only to their valued associates but also to the communities they served. Their support of ESGR and the broader effort to provide opportunities to America’s men and women in uniform was a testament to their commitment to the nation’s military families.
Prince Organization’s dedication to the nation extended beyond mere words. They had already hired a significant number of veterans among their esteemed employees, including numerous new hires in the current year. Mr. Tolani took immense pride in serving as the CEO of an organization that actively contributed to job creation, community enrichment, and the fortification of the American economy. As he stated, “We are confidently investing in our future in the greatest blessed nation on earth.”
Keith Barr, CEO of InterContinental Hotels, expressed his gratitude, writing, “Thank you for your support of the men and women in the armed forces!”
Building upon the words of President Obama, who encouraged investment in America during the best times, Mr. Tolani conveyed his desire to see every employee achieve the American Dream. His vision included hard work, honesty, homeownership, quality education for their children, and a dignified retirement. This vision was deeply rooted in the core principle of investing in the nation’s prosperity.
Mr. Tolani’s message to ECPAT-USA stood as a testament to his unwavering commitment to the cause. “Sunny, thanks for all you do and the example you set for all of us,” said Chip Rogers, President & CEO of the American Hotel & Lodging Association.
Protecting Children and Promoting Responsible Tourism
The commitment of Prince Organization goes beyond the boardroom and extends into the realm of social responsibility. The organization takes a strong stance against the commercial sexual exploitation of children within the travel and tourism industry. By signing the Tourism Code of Conduct (The Code) and partnering with ECPAT-USA, Prince Organization demonstrates its dedication to preventing child exploitation and promoting a responsible and child-friendly tourism sector.
The Code, with its focus on combating child sex trafficking, is seen as a potent tool for building a responsible and child-friendly tourism industry. Prince Organization’s adoption of The Code reflects their commitment to corporate ethics and social responsibility. They implement policies that condemn child trafficking and exploitation, ensuring their team members are equipped to identify and report illicit activities.
Furthermore, the organization is on a mission to raise awareness about ECPAT and The Code among their guests at hotels, bars, restaurants, and clubs. In doing so, they not only contribute to the cause of protecting children but also set a standard for ethical practices in the tourism industry. Carol Smolenski, Executive Director of ECPAT-USA, commended the Prince Organization for its commitment to protecting children from sexual exploitation. Workplace sexual harassment and women’s welfare and well-being are also their top priorities, with a focus on second chance opportunities, women’s wage equality, and raising awareness about children-women sex trafficking in hotels.
For years, they have been advocating for legislation that prevents companies from compelling employees into private arbitration proceedings to address sexual assault and harassment in the workplace. Every American employee deserves the right to report claims in court regarding racial discrimination and unfair labor practices. Jay Caiafa, Chief Operating Officer of The Americas at IHG® Hotels & Resorts, congratulated their work, stating, “It is a great reminder of the importance of the women in our lives who make such a difference and our commitment to ending the scourge of human trafficking in our world.”
Prince Organization is not just a business enterprise; it’s a conscientious entity that aligns its principles with the goal of creating a better world. We currently live in an era of mega philanthropy, where prominent billionaires like Messrs. Bezos, Musk, and Zuckerberg direct their fortunes toward various social causes, such as poverty, healthcare, education, and gender equality. However, Tolani has chosen a different path, focusing on concrete, physical contributions to enhance the lives of people in our cities.
He serves as a reminder of what civic philanthropy can be at its finest—rather than large donations aimed at solving broad issues like climate change, he supports privately financed public initiatives that can transform a city’s landscape and benefit all levels of society. As Tolani puts it, “Why not spend my time doing something valuable, making people’s lives better in the here and now? And we do it without waiting for the world to change.”
Since founding Prince, it has been a fundamental principle to be there for the American people and communities during their times of greatest need. They respond to natural disasters by providing relief to those affected by Mother Nature’s wrath, often getting aid to people before organizations like the American Red Cross and others can reach them.
Empowering the Next Generation of Leaders
One remarkable facet of Sunny Tolani’s journey is his commitment to mentoring the next generation of leaders. He believes in the American dream and encourages young entrepreneurs to embrace it. Mr. Tolani’s mentorship extends beyond business acumen; he imparts life wisdom to help students thrive in a competitive global economy.
In a motivational speech at a university event, Mr. Tolani quoted President Lincoln, emphasizing the importance of honesty, integrity, and taking charge of one’s destiny. He highlighted the role of entrepreneurs as the backbone of America and small businesses as crucial job creators in communities.
Mr. Tolani encouraged graduates to pursue their dreams with dedication, resilience, and the willingness to overcome setbacks. His message was clear: success is attracted by the person you become, and failure and adversity are valuable teachers. With his mentorship, Mr. Tolani aims to help students build essential business, life, and workplace skills to thrive in a competitive global economy.
Mr. Tolani’s guidance extends to the importance of treating people with respect, dignity, and humility. He emphasized the value of building a legacy and institution and encouraged graduates to aspire to be extraordinary, uncompromising, and timeless.
He concluded with a powerful message about setting ambitious goals and taking risks. Mr. Tolani urged the graduates not to fear failure, as it is a part of the journey towards success. He left them with the idea that if they aim high enough, they may achieve what seems impossible. He said, “I’ve always had it in my head to be great, excel, be excellent,” and mentors students to be humble and simple: working hard, have gratitude for good fortune and opportunities, shake off criticism, do not hear the naysayers, and be your authentic self.
Supporting Voter Engagement and Democracy
Mr. Tolani and Prince Organization are deeply committed to boosting civic engagement and strengthening democracy. They have taken significant steps to encourage their employees to exercise their right to vote. In an exemplary move, Prince Organization offers up to two hours of paid leave to team members who wish to vote in the elections. Mr. Tolani and his team understand the importance of fostering an environment where voting is both encouraged and made accessible.
Voter turnout has been a concern in the United States, and Mr. Tolani, as a first-generation American, recognizes the significance of participating in the democratic process. He encourages his employees to vote, understanding that it is not only a right but a shared experience that every American should take pride in.
The Commitment to COVID-19 Vaccination
The ongoing COVID-19 pandemic has presented challenges to individuals and organizations alike. Prince Organization, under Mr. Tolani’s leadership, has shown a strong commitment to ensuring the health and safety of its employees. Mr. Tolani and his wife, Neelam, took the COVID-19 vaccine at the Long Beach Convention Center alongside their dedicated staff members. Their decision was not driven by personal favors or entitlements but was a demonstration of their dedication to the well-being of their team.
The vaccination initiative represents a remembrance of the losses endured during the pandemic. Neelam Tolani expressed the sentiment that it is both challenging and beautiful to witness the ongoing battle against the virus. Prince Organization’s approach to COVID-19 has been marked by ethical principles and a commitment to safeguarding their employees.
Equality and Gender Diversity in the Workplace
In response to the changing dynamics in the #MeToo era, the Prince Organization is taking a proactive approach to address concerns about sexual harassment and create a safe working environment, especially for young employees entering the hospitality industry. By regularly updating their sexual harassment awareness training, the organization is demonstrating a strong commitment to promoting positive workplaces. Ms. Clark, a senior executive, emphasizes their “ZERO TOLERANCE policy” and a workplace culture where staff is considered family. Encouraging young women to find their voices and express their opinions, the organization aligns itself with the #MeToo movement, recognizing the critical need for a supportive and respectful workplace.
Furthermore, the Prince Organization has positioned itself as a champion for LGBTQ+ rights. Sunil Tolani expresses pride in the company’s policies, emphasizing his commitment to supporting individuals of the same sex and advocating for their right to marry and have their families recognized. This inclusive approach extends beyond rhetoric, as the organization actively works toward social change, including initiatives promoting wage equality for women and providing second chances. Neelam Tolani acknowledges Sunil as a role model, emphasizing his supportive and encouraging nature, setting an example not only for their son but also for associates within the Prince Organization. These principles align with the organization’s broader commitments to equality, as reflected in their participation in initiatives such as the Equal Pay Pledge, Inclusion and Diversity, and Workforce Initiatives. Sunil Tolani’s personal philosophy, urging individuals not to compromise their personal identity for professional success, resonates within the organization’s ethos.
Fair Chance Pledge
Prince Organization has pledged its commitment to the White House Fair Chance Pledge, offering second chances because they believe that every new generation must confront defining moments and find pathways forward for their communities. Sunny believes in conscious capitalism, bringing a business approach to doing good by unlocking the potential of local communities for potential employees. These potential employees may include homeless individuals, young adults who are disconnected from family, school, and work, those who were formerly incarcerated, and individuals struggling with disabilities, mental illness, and addiction. Among them are single adults, veterans, and parents with children.
Their social benefit corporation provides training, support, and employment to these individuals, focusing on improving human and societal well-being rather than solely maximizing profits. Many individuals have developed long-term skills and career paths through this initiative, resulting in greater economic stability, life security, respect in society, upward mobility, and increased opportunities. When more people contribute their fair share of taxes positively, everyone benefits.
“We believe this model has the potential to change the world—one company, one job, one person at a time,” says Sunil Tolani. As his father once said, “A person becomes a better person through other people.” This initiative saves taxpayers more than $100,000 per inmate on an annual basis, which is the national average in the largest cities. “We’re putting them back on the path to life, love, health, and prosperity, helping them find jobs. I want to take a chance, not just on changing one life but also on changing their families. The ripple effects are incredible. The emphasis on work is strategic—Jobs for a Future. Work is ennobling, as there is no such thing as a job that does not bring dignity.”
Celebrating International Women’s Day
The Prince Organization takes great pride in celebrating International Women’s Day by recognizing the invaluable contributions of women in the hospitality industry. They acknowledge the pivotal role that women play in their workforce, with over 90% of their staff being women. The organization values the diversity and strength that women bring to their teams, emphasizing the importance of empowering and supporting women in their careers. He acknowledges their incredible achievements, dedication, and their efforts to educate and safeguard the organization. The celebration of women’s work serves as an inspiration for others to reach their full potential.
“I want to use my voice and blessings in the service of activism and social justice. Being a CEO-leader means that you must speak up when you see injustice, advocate for what’s right, and lead with character and a positive spirit to live a meaningful life,” said Tolani at ALIS.
Across the Americas, they introduce young people to the hospitality industry, nurturing their interest in pursuing careers and taking steps toward realizing their dreams. The young individuals are always highly enthusiastic, and their parents are amazed at the multitude of opportunities. The internships provide an inspiring and enlightening experience for them.
Sunil Tolani, the CEO of Prince Organization, stands as a beacon of ethical leadership and social responsibility. His journey is characterized by a commitment to American workers, a dedication to child protection, a passion for mentoring the next generation of leaders, and a strong belief in strengthening democracy. Under his leadership, Prince Organization is not just a business entity; it is a force for positive change in the world.
Mr. Tolani’s journey and initiatives reflect a profound understanding of the importance of integrity, dedication, and ethical principles in leadership. His actions and words exemplify the values of a leader who is not merely building a successful business but also creating a better world. In Mr. Tolani’s vision, business success and social responsibility are intertwined, resulting in a legacy that extends beyond profit margins and leaves a lasting positive impact on society. Sunil Tolani is a remarkable leader, and his story is one of inspiration, transformation, and empowerment.
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Fair Chance Pledge
Prince Organization has pledged its commitment to the White House Fair Chance Pledge, offering second chances because they believe that every new generation must confront defining moments and find pathways forward for their communities. Sunny believes in conscious capitalism, bringing a business approach to doing good by unlocking the potential of local communities for potential employees. These potential employees may include homeless individuals, young adults who are disconnected from family, school, and work, those who were formerly incarcerated, and individuals struggling with disabilities, mental illness, and addiction. Among them are single adults, veterans, and parents with children.
Their social benefit corporation provides training, support, and employment to these individuals, focusing on improving human and societal well-being rather than solely maximizing profits. Many individuals have developed long-term skills and career paths through this initiative, resulting in greater economic stability, life security, respect in society, upward mobility, and increased opportunities. When more people contribute their fair share of taxes positively, everyone benefits.
“We believe this model has the potential to change the world—one company, one job, one person at a time,” says Sunil Tolani. As his father once said, “A person becomes a better person through other people.” This initiative saves taxpayers more than $100,000 per inmate on an annual basis, which is the national average in the largest cities. “We’re putting them back on the path to life, love, health, and prosperity, helping them find jobs. I want to take a chance, not just on changing one life but also on changing their families. The ripple effects are incredible. The emphasis on work is strategic—Jobs for a Future. Work is ennobling, as there is no such thing as a job that does not bring dignity.
Simply writing a check doesn’t bring him satisfaction. Instead, he derives immense satisfaction from applying his skill set to set a vision and strategy to help organizations improve their operations. He believes that his initiatives will have a lasting impact, a kind of immortality. “Success isn’t just about what we accomplish in life; it’s about what we inspire others to help achieve in life,” Tolani said to the Orange County Business Journal. In life, he emphasizes the importance of serving others, as it leads to greater fulfillment than one could ever imagine.
“Always a treat to hear from you. You bring a smile to my face,” wrote Arne Sorenson, the late CEO of Marriott Hotels. David Kong, CEO of Best Western Hotels International, and Geoff Ballotti, CEO of Wyndham Hotels, always extend their best wishes to Sunny and express their pride in his work.
To learn more about Sunil Tolani, and his dedication to the betterment of the community through all of the challenges, emerging stronger and poised for greater success visit him on Linkedin and Instagram.
