In a world saturated with advertising messages, where the consumer has become more selective and demanding, a figure representing excellence in marketing emerges, Maryfé González. With an impeccable track record, the Spanish professional with more than 20 years of experience and a deep understanding of the industry has shown that multitasking is possible and essential in the dynamic marketing world.
Maryfé, with her intrinsic passion for the creative process, has made it clear that creativity is not an end but a means for her. “I love any creative process in any of its forms… I conceive creativity for the sake of it, in art, but not in business. In business, she comments that creativity must be the means to achieve the objectives set”.
Her words reflect her mastery, and her professional career supports it. González has worked in a diverse range of roles that have provided him with a unique, 360-degree perspective of the industry. From account executive through graphic design, creative direction, audiovisual production, graphic producer, and even marketing and advertising management, her broad spectrum of experience gives her a global and industry-specific vision. “Having been sitting on the different sides of the table has allowed me to acquire precise expert knowledge… years of experience have translated into a very realistic and structured global vision that allows me to apply it effectively in my strategies. And successful for customers,” he says.
But if something stands out among many, it is her international recognition. Her extensive experience, awards, nominations, and successes attest to her being a recognized international expert in creating effective marketing strategies. Her interventions and analysis of the marketing strategies of commercial giants such as Coca-Cola, Banco Santander, BMW, and L’oreal Paris, among many others, position her at the pinnacle of global marketing.
In an age where multitasking becomes an essential skill, Maryfe González not only masters it but also takes it to the next level, being a true inspiration and reference in the world within her industry. Her professional experience working on both sides of the ocean in Europe and America and the knowledge acquired from her analyzing and judging, for more than two decades, Marketing and communication strategies of the leading international commercial brands make her a faithful bulwark for the communication world.
