In the fashion world, where trends often come and go, a few brands stand out for their commitment to ethical practices, craftsmanship, and innovation. ARSHIA SINGH, a PETA Approved Vegan Clothing brand, is one such brand that seamlessly blends the beauty of Indian textiles, embroideries, digital prints, and vegan fabrics to create unique and statement-making fashion pieces.
ARSHIA SINGH, or ‘AS’ as it is affectionately called, is the brainchild of Arshia Singh, a talented designer who has always been captivated by the intricacies of Indian textiles and the artistry behind digital prints. With a diverse academic background, including degrees in economics, marketing, digital marketing, and liberal arts, Singh’s passion for fashion and her desire to celebrate the heritage of Indian craftsmanship led her to create a brand that harmoniously combines tradition and modernity.
The core philosophy of ARSHIA SINGH is to accentuate the ‘karigari’ (craftsmanship) of India’s artisans while embracing contemporary aesthetics. Singh aims to bring her audience closer to custom-fitted, comfortable, and affordable luxury fashion that is 100% cruelty-free. To minimize waste, the brand follows a made-to-order approach, ensuring that each garment is produced only when an order is placed. This reduces environmental impact and allows for a more personalized and exclusive experience for the customers.
ARSHIA SINGH takes pride in its ‘MADE IN INDIA’ identity. From sourcing materials to manufacturing, the brand relies on Indian resources and manpower throughout the supply chain. This commitment not only supports local communities but also preserves the authenticity and cultural significance of the garments. The collections offered by ‘AS’ span a wide range, from the exquisite ‘phulkari’ handwork in Western silhouettes to the timeless block prints from Rajasthan and intricate embroideries. Additionally, the brand’s in-house digital prints showcase the marriage of traditional techniques and modern technology.
Ethical practices are at the forefront of ARSHIA SINGH’s values. The brand emphasizes using vegan fabrics such as muslin, hemp, mul, and jute, ensuring no harm to animals in the production process. The attention to detail, fusion of different elements, and patchwork techniques employed by ‘AS’ further enhance the uniqueness of their creations. Singh’s commitment to ethical fashion extends beyond materials and craftsmanship, as the brand strives to be inclusive. ARSHIA SINGH embraces individuals of all sizes, ages, genders, races, and sexual orientations, recognizing that fashion is a form of self-expression that knows no boundaries.
Each garment produced by ARSHIA SINGH tells a story of the rich heritage of India’s textiles and the boundless creativity of the designer herself. The brand’s luxury garments, known as ‘AS fits,’ are designed to bring out the individuality of each patron. Singh believes fashion is not solely about following the latest trends but also about expressing oneself. With her meticulous attention to detail and innovative design approach, she creates eccentric and hassle-free silhouettes that resonate with men and women around the world who appreciate the artistry and craftsmanship behind each piece.
As a PETA Approved Vegan Clothing brand, ARSHIA SINGH proudly displays its certification, highlighting its dedication to cruelty-free fashion. This recognition from PETA is a testament to the brand’s commitment to ethical and sustainable practices.
In conclusion, ARSHIA SINGH represents a harmonious blend of tradition and modernity in fashion. Through its unique approach, the brand showcases the beauty of Indian textiles, digital prints, and vegan fabrics while upholding ethical practices and inclusivity. Arshia Singh’s vision and passion have created a brand that produces stunning garments and tells a story of heritage, craftsmanship, and innovation. With ARSHIA SINGH, fashion becomes a canvas for self-expression and a celebration of our shared cultural roots.
