In the last year, tech industries have been under major scrutiny receiving headlines about lay-offs and rapid growth that led to steep decline. Entrepreneurs are often spoken about in the media but, as reported by the Bureau of Labor Statistics, approximately 20% of new businesses fail during the first two years of being open, 45%  fail during the first five years, and 65% fail during the first 10 years. 

This means new businesses and new ideas need deep roots in marketing, innovation and sustained growth to thrive. 

Igor Trunov, co-founder and co-owner of Advisability Group, is here to change the narrative in IT and digital marketing, showing his deep expertise in both fields through tactful strategy and business-focused entrepreneurship. 

How it All Began 

Trunov graduated from St. Petersburg National Research University of Information Technologies, Mechanics and Optics. His first few jobs included working part-time in restaurants and construction sites. He soon found himself at an advertising agency, which jump-started his career. He learned about advertising from the inside and decided to start his own business. 

“I first worked with targeted SMS mailings and then I engaged in the sale of trending goods, but in order to promote them, I had to become an expert in advertising. This is where my entrepreneurial project, Advisability Group, was born,” he recalled. “The purpose of this company is the intersection of marketing and IT. We create technological products that allow Internet marketing to provide services in a whole new, profound way.”

The Art of Entrepreneurship

“Being an entrepreneur is not always spoken about in the same breath as being a business-man but in my opinion, to be a successful entrepreneur, you need to also have a mind for business,” Trunov explained. “You need to give something new— something original— to the existing markets and their industries. You take a completely new path but apply business acumen at every step.” 

Trunov also feels that entrepreneurs need to know how to move forward, adapt— and fast. They can work with people and motivate people. “After all, people are business,” he said, potently. “Working with people and for people— that’s the crucial part.”

Why Information Technology and Marketing?

Trunov co-founded Advisability Group in 2016 and has risen the IT powerhouse to have 1000 parnets all around the world. Advisability Group is an international group of companies that focus on performance marketing, online advertising, and IT. 

Whether it be affiliate marketing, SEO promotion, or the development and advertising of mobile applications, Advisability Group was created to break the seal of the envelope and tread unchartered waters when it comes to innovation and tech. This vision is reached through in-app advertising, development of apps and games that attract millions of people and the aid in monetizing traffic and brand promotion. 

“IT is a very fast industry and it’s amazing to build a company that can keep up and provide original tools for innovation and collaboration,” Trunov shared. “You can reach a lot of people with IT and marketing, and it’s part of how companies and the world can progress and go forward in a deep and impactful way.”

Moreover, Trunov finds that the future of IT is bright and very much linked to the development of AI. Rather than having programmers who each had to learn special codes and computer “languages”, now more people can enter the field and have a vast knowledge of how to use applications given AI helps them run themselves. 

At the end of the day, Trunov finds IT an exciting place to be— an industry that offers so much experience and opportunity. 

“My advice for all entering the field of IT or wanting to become an entrepreneur in general is simple: do something— anything— that will give you actionable experience,” he said, wisely. “Learning isn’t just about watching videos or reading books: get out there and do what you love, in real time.”

The Success of Advisability Group

So, what makes Advisability Group so special?

For starters, in just five years, the company reached a revenue of $30 million and a reputation of a rapidly but sustainably growing company. While the company faced a bit of difficulty in the beginning due to limited investments— only having $100,000 in seed capital to be exact— Trunov turned it all around by growing and managing his team in ambitious, strategic ways.

“The key to success is finding the points you want to expand upon,” Trunov said, tactfully. “We knew we wanted to work in markets that have the innovation, tech and opportunity that would help us grow fast and IT and marketing were exactly that; we also knew we wanted to capitalize on ideas, solutions and performance metrics because honestly, that’s where the money is.”

Another important key to success is the company’s ability to ensure sustainability always follows growth. Many companies in the US this past year like Lyft, Amazon, Apple and more had severe layoffs because they grew way too fast and then couldn’t sustain or support that growth— Advisability Group ensured to always keep up.

This was done by Trunov securing 4-6 month cycles of growth but then having 6 months of securing that growth and stabilizing. While the company does have plans to expand into more countries in Europe and into the US— especially given the US is the epicenter of new tech right now— they always take a beat to keep the foundation strong.

There’s More in Store

Advisability Group isn’t the only project this entrepreneur has up his sleeve: he also has the brand, Insights Lab, that “incubates and introduces new technologies that accelerate the progress of humankind,” as written on their site. 

“There has been such a paradigm that quality ideas have been greatly underestimated, but ideas are the very drivers of strong value propositions; we decided to create valuable products for consumers using all those advanced tools present on the market,” Trunov said. “Essentially, we turn ideas into research and research into products that can go on the market.”

The company is all about breaking the mold and finding products that put a finger on the pulse of industry and truly listen. By investing in progress, you can never go wrong.

“No success story is the same,” Trunov summarized, meaningfully. “All you can do is put your vision to action and persist in your ambition to move forward— ensure your company reflects that.”

If you would like to learn more about Igor Trunov and his projects, be sure to check out https://itrunov.com/eng/#projects