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The popularity of social media continues to rise, with recent data showing that there are 4.76 billion social media users worldwide in January 2023, with 137 million new users in 2022.
Social media has also become a way for people to stay informed and connected to the world around them. It enables easy access to news and other content, finding new friends and potential partners, and sharing thoughts and opinions.
While it initially started as a platform to communicate with friends and family, it has grown to be a powerful tool for entertainment and for businesses to promote their products and services. It has become an integral part of marketing strategies and a way to reach large audiences, even paving the way for new types of content creators to come to light.
More than 50 million people worldwide consider themselves influencers. These creators produce content ranging from beauty, fashion, lifestyle, games, and entertainment, and they often attract a steady stream of high engagements, even beyond their followers.
Rising above these millions of influencers is Avi Agarwal, best known for his quirky short-form content on Tiktok, Instagram, and Facebook. His main selling point is magic tricks, which caused the virality of his same video on two different social media platforms. The magic video got Avi over 42 million views and 2.2 million likes on TikTok. His popularity continued on Snapchat, where the same magic video went viral, garnering him a whopping $16,000 in revenue.
The Concept Of Getting Viral
Going viral, or being “internet-famous,” refers to the rapid spread of information, ideas, or content on the internet, often through social media. For content creators, going viral can bring significant attention, views, and recognition.
According to Syntactics, anything can go viral, with visually appealing content more likely to capture people’s attention. However, going viral is a complex and unpredictable phenomenon that depends on various factors such as timing, emotional appeal, and the audience’s characteristics.
Avi Agarwal: The Viral Content Creator
Avi Agarwal, a prominent social media influencer, entertains his nearly 500k TikTok followers and 150k Facebook followers from various age groups with his videos. He attributes his viral success to his magic videos and believes that for a video to go viral, the algorithm must be in the creator’s favor, with more views leading to increased viral spread.
Avi’s viral video, a 14-second Snapchat reel showing him performing a magic trick, earned him over $16,000. He shares that the video’s popularity was due to various factors, including people attempting the magic trick themselves and liking his reaction, plus the interesting nature of the trick itself.
“The virality felt great because it made me realize that even my videos from the past and from my other platforms have the potential to be monetized in the future,” Avi shares.
Going viral is not easy to achieve, but Avi rises above the competition with his master’s degree in film and arts and his acting degree. These have helped him be comfortable on camera and make his videos stand out, making him always ready to adapt to trending topics while maintaining a heartwarming and family-friendly approach.
Avi’s love for creating content and bringing joy to people worldwide drives him to continue making videos on TikTok, Facebook, and Snapchat. Through his entertaining magic tricks, Avi hopes to provide entertainment and a respite from problems and worries, one video at a time.
