Internationally renowned for their abstract and visually spectacular photographs that combine fashion and art into a higher state, Formento & Formento Photography features stunning models Alexandra Popescu-York and Ava O’hara in their newest photoshoot. Following themes of cryptic fairytales, “Modern Fairytales” showcases the depth of human emotion entwined in whimsical old tales to create an experience that borders the line between reality and fantasy.
The team’s use of high-end fashion, couture gowns, and Gucci and Chanel accessories enhances the luxurious and opulent atmosphere of their shoots. The couture gowns, in particular, are a standout feature of the editorial shoots, with their intricate details and expert craftsmanship. Moreso, these garments are often made from the finest materials and symbolize wealth and status.
Alexandra Popescu-York, Ava O’hara, and Formento & Formento Photography transport their audience on a surreal journey that merges fashion and art. From couture gowns paired with Gucci and Channel accessories to time-defying fantasy tours worldwide, these “Modern Fairytales” highlights high-end fashion and evoke strong emotions in their viewers. Creating surreal images, crossing the bridge between fashion and art in a lavish editorial Ava O’hara with Alexandra Popescu-York and Formento & Formento photography are the dream team. The audience is transported on a fantasy tour around the world, defying time and space, transporting us back and forth from the past to the future. High-end fashion and couture gowns paired with Gucci and Chanel accessories accentuate the mystique and alluring energy behind the shoot.
The team’s attention to detail and creativity is evident in each shot, as they expertly blend elements of the past with futuristic elements. Each image tells a unique and captivating story, drawing the viewer in and immersing them in the dream-like world created by Alexandra Popescu-York, Ava O’hara, and Formento & Formento Photography. From the lavish sets to the stunning models, every aspect of these editorial shoots is carefully planned and executed, resulting in a truly one-of-a-kind experience for the audience.
High-end fashion and couture gowns exude luxury and opulence. These garments are typically made from the finest materials, with intricate details and expert craftsmanship that make them stand out from other fashion items. They are often seen as a symbol of wealth and status, and are often worn to formal events or special occasions.
About Alexandra Popescu-York
Alexandra Popescu-York is a Romanian-born designer who has made a name for herself in the fashion world with her unique, artistic style and her focus on creating original, one-of-a-kind pieces. Based in New York for over a decade and a half, Popescu-York is known for her couture fashion collections and her paintings, which she has exhibited at New York Fashion Week and the Art Exhibition at the 70th Anniversary of the United Nations.
Popescu-York’s collections are designed for the modern woman who is always on the go and needs a versatile wardrobe. The designer’s style is both elegant and edgy, combining classic, feminine elements with a glam rock feel. Popescu-York believes that authenticity is rare in the fashion world, so she puts a lot of effort into creating original pieces that stand out from the crowd. To achieve this, she often paints directly onto the materials or embroideries, or alters the textures through overlapping.
One of the things that sets Popescu-York apart from other designers is her approach to patterns. Rather than working on a pattern table, she builds patterns directly on the model, and she rarely uses traditional patterns unless they are necessary. This allows her to create unique, one-of-a-kind pieces that are truly original. Popescu-York’s couture collections are made in her New York atelier, while some special pieces are cut and sewn in Europe.
In addition to her fashion work, Popescu-York is also an accomplished painter. She has been painting since the age of three and has studied both fashion design and plastic arts at the University of Arts in Bucharest and FIT. Her paintings have been included in the Art Exhibition at the 70th Anniversary of the United Nations and have been widely published in GLAMOUR, Harper’s Bazaar, VOGUE and other publications.
Overall, Alexandra Popescu-York is a talented designer and artist who is dedicated to creating original, one-of-a-kind pieces that celebrate the sensuality and power of the modern woman. Whether she is working on a fashion collection or a painting, Popescu-York always strives for greatness and puts her heart and soul into her work.
