Despite the difference in products, services, or methods, all businesses share one thing in common: to be successful. The metrics for success depend on their growth, profitability, and impact. In the United States alone, over 600,000 new businesses are created every year, but only about 30% of the ventures succeed, proving that entrepreneurship is truly not a walk in the park. With fierce competition in every industry and the various demands to cope with the need to make a presence in the digital space through marketing, many entrepreneurs fail to make the cut.
Award-winning growth strategist Troy Sandidge has seen many cases of unsuccessful businesses and saw that their strategies fail because of the three Cs: complexity, confusion, and complications. With his new book, Strategize Up: The Simplified Blueprint to Scaling Your Business, he aims to provide entrepreneurs with a blueprint anyone would be able to decipher to grow and scale their businesses.
Strategize Up was written to tackle dilemmas entrepreneurs are facing in their businesses and help them grow and scale faster in a sustainable method. Better known as the Strategy Hacker®, the author has made his mark in various scopes, demand gen, sales enablement, inbound and digital marketing strategies, cultural anthropology, business ethnography, and behavioral science. Banking on his experiences and knowledge in sales, he has helped his clients generate hundreds of millions of dollars in returns and has been instrumental in launching over 35 brands worldwide.
“My goal in writing this book is to make growth simple no matter the business, industry, profession, or how much experience you have in marketing and sales,” said the author. “I’ve compiled over a decade of experience and insights into a written blueprint that doesn’t make marketing intimidating but instead easy to understand in the hopes to show the reader that growth is possible,” Sandidge added.
Strategize Up presents readers with a manifesto of concepts, frameworks, methodologies, and tactics. It is designed to guide and empower small businesses, entrepreneurs, and emerging brands to properly navigate their industry, boost their marketing strategy, and accelerate their trajectory toward growth and profitability. Sandidge recognizes how challenging it is for brands and businesses to stay on top in today’s fast-paced, technology-driven world. With Strategize Up, he aims to equip them to better face the digital space.
Sandidge’s book is tailored around three main points about successful business strategies: they need to be simple, scalable, and sustainable. By mastering the three components, the strategist believes that anyone can address the three Cs hindering them from reaching the summit of their respective industries.
“This book will provide you with simple concepts on how to tap into millions of buyers with your story, which social media channels to use to activate and amplify your brand message, and how to incorporate the right mindset and level of momentum necessary to achieve business success. You will learn how to level up your marketing using high-quality content, get (and retain) business during the toughest times, and go from formulating strategies to building systems to developing solutions to scaling your business for sustainable growth,” Sandidge said.
On top of enriching lives with Strategize Up, Sandidge is also hosting a weekly podcast called iDigress, hailed one of the Top 100 Marketing Podcasts today.
