The food processing industry is a mature sector experiencing a turbulent period due to the growing global demands for food safety, increasing food insecurity, and consumer demand for higher quality and sustainability. Recently, the demand for the food industry to upgrade has increased with the population. There is a significant economic impact of getting food safety wrong if modern food supply chains are incorrectly assessed, and risk mitigation is absent. Even a small impact on a supply chain can have a large economic influence.
In many countries, the food processing industry is a major contributor to the health of the national economy. The capital expenditure for automation in the global industrial food and beverage is approximately US$19 billion. The food and beverage industry strives in a very dynamic mass consumer market with many competitors. Therefore, and its products must continue to be innovative and cost-competitive. Food demand is expected to increase anywhere between 59% to 98% by 2050.
With the increased demand, so much has changed in the food and beverage world in a relatively short time frame. The COVID-19 pandemic has tested the food industry’s supply chains. For instance, delays and shortages of food supply occurred, which made the appearance of the industry weak. Meanwhile, innovative technologies like artificial intelligence (AI), Internet of Things (IoT) devices, and the blockchain have emerged and are already being applied by food and beverage businesses.
Joel Albrizio, with the same objective, brought a great digitalization revolution to the food industry. Being a talented mind, he completed his education at Massachusetts College of Art and Design. Later on, he strengthened his name in the digital marketing world. He started his marketing career over 40 years ago. He always believed that digitalization, with its immediate deployment power and creative photography and videos, would make a considerable difference in the food retailing industry.
Albrizio started a company named “Bad-Adz Digital” and “Prepared Food Photos” to provide the food industry with a touch of digitalization. Bad-Adz Digital is created to help food stores and restaurants target greater audiences. Bad-Adz facilitates these stores by sending an email to the targeted areas. The email constitutes all the information about any newly released items or services in the stores and attracts customers with its fancy writing, unique styles, and inclusion of videos. It not only elevates buyers’ interest but also drives them to visit the stores. Food retailers taking advantage of what the email can offer will find ad release lead times reduced considerably. Supply chain issues that may disrupt the delivery of items advertised in traditional print formats, can now be eliminated due to the ability to alter an ad up to its deployment. This forward-thinking approach will strengthen the industry’s perception to consumers.
One of Bad-Adz strengths is programs driving customer service to make the supermarket unique in its own marketing area.
The platform is not only restricted to email service but also promotes food stores on social media. As the power of social media for getting the words out in the world is, in fact, undeniable. The food stores only have to send the zip codes of the areas it wants to target, and Bad-Adz Digital will perform the rest of the magic by itself.
The inspiration of Albrizio behind this venture was that he always wanted to innovate and start something new and unique. He aimed to thread on areas of marketing that had never been accomplished before. Thus, he made restless efforts to succeed in the digital marketing industry and came up with his exemplary vision of combining the food industry and digitalization. Albrizio brought an exceptional revolution in the culinary world and fulfilled people’s ever-growing demands for food consumption by facilitating them to explore new trends in the food market with just a simple click on the screen.
His efforts have revolutionized the food industry and set an example for the people trying to come up with ideas that have never been accomplished before. Albrizio is still making efforts to expand Bad-Adz services and enable the world to witness the power of digitalization.
