Written by: Tedfuel
Starting your own business isn’t easy. Neelesh Alwani had a slight advantage, as he was immersed in the family jewelry business at a young age. It was then that his love for watches was born. Alwani started working for his father as a young man and soon realized that he had a knack for the business.
Entrepreneurship often comes naturally to those who are successful in it. That was true for Neelesh Alwani. Alwani created an Instagram account for his father’s business, which led to many more sales for his father. Alwani also started buying watches from people and reselling them. These sales started slow but gained momentum quickly. Neelesh Alwani realized he had a nice stash of cash to start his own business.
Although his father was reluctant about his son’s business endeavors, Alwani proved extremely successful. He currently owns and operates Time Piece Trading where he buys watches from clients. He sells and trades them too. The watches Alwani stocks are typically rare or limited editions of Richard Mille watches, Patek Phillippe, Audemars Piguet, and Rolex. “I stock what I believe in,” says Alwani. If he doesn’t think the watch is a good investment, he will not carry it. He knows the market well and advises his clients accordingly. He wants his clients to trust him and because of his honesty, they do.
Part of the reason Neelesh Alwani doesn’t own a retail store is so he can build a trusting relationship with his clientele. The clients who work with Alwani are comfortable with him. Alwani jokes around with his clients and makes them feel like family. “We try to make everyone feel at home,” says Neelesh Alwani. After all, the people who love these rare watches are a small community. If Alwani doesn’t have what his clients are looking for, he turns to his competitors. Rather than putting pressure on a client to buy from him, Alwani will recommend other collectors to buy from. It only adds to the low-pressure, relaxed environment that people love.
Neelesh Alwani has put so much care and attention into his business that it has grown exponentially in a short period. Time Piece Trading has been going strong for four years. Alwani went from 4 employees to 15 in just one year, and he’s looking for more. Soon, he will hire a much-needed accountant and more salespeople. They’ve expanded and established themselves on a global scale, having offices in Miami, Hong Kong, Dubai, and the Caribbean. In 2021, Time Piece Trading reported over 113 million dollars in revenue. Neelesh Alwani aims for one billion dollars by 2028.
At the rate he’s going, he will reach his goals in no time. Neelesh Alwani’s natural love of watches shines through in his business. His watch business was grown organically which is part of the reason he has been so successful in it, but it has also required hard work. For budding entrepreneurs, Alwani says, “always stay persistent and never give up. Be proud, but not satisfied.” It’s great advice. Alwani stays current on market trends and focuses on customer service. He always has the very best watches stocked: exotic high-end watches. His collection has even gotten the attention of celebrities like Drake. It’s because he has taken his advice seriously; he will never give up. He will keep going– all for the love of watches.
