More than five billion people around the world use the Internet today. Imagine being able to reach even one-fifth of this vast population in just a couple of minutes.
TikTok is the new king of the Internet. In 2021, the platform became the most visited domain on the entire World Wide Web, overtaking Facebook, Google, and so many others, to reach the one-billion-users milestone.
Make no mistake, everybody is on TikTok. 51% of its users are over 30 years old and 11% are in their fifties.
The average CPLs (cost per lead) in Facebook is just over $7, varying by industry. Average form completion rates are 35%, ad CTR (click-through rate) is at 1%, and base CPMs (costs per 1000 impressions) hover around $13. TikTok’s ad performance is three times better.
If you are starting a business, becoming a content creator (yeah, that’s also a type of business), or trying to gain clients by tapping into a new streak, this platform is the place to go today without question.
Like Facebook was in 2011, TikTok is the new frontier when it comes to social platforms. Businesses getting in now will have an almost insurmountable advantage over their competitors because almost nobody fully understands how to leverage TikTok’s astronomic potential.
But don’t worry. Marketing legends Perry Marshall and Dennis Yu are here to help. They recently published The Definitive Guide to TikTok Advertising, which has been the #1 advertising release on Amazon for several weeks.
Dennis and Perry have taken the lead in the race for supremacy on TikTok by leveraging their extensive experience in marketing, advertising, and social media.
“You can predict with certainty what will happen in the next three to five years with TikTok,” says Dennis, “The platform’s early adopters will understand its intricacies and how to take advantage of them. Then everybody else will arrive and it will become much more competitive. Still, the risk-takers will already be leaps ahead of the rest.”
In Perry’s words:
“It is much harder to dive into an existing market and compete with the dominating players than to get in early and become one of them. This is especially true when you’re an entrepreneur trying to get your business off the ground.”
Who are Perry Marshall and Dennis Yu?
Perry Marshall is a respected marketer, serial entrepreneur, and academic. He co-authored The Ultimate Guide to Google Ads and The Ultimate Guide to Facebook Advertising, just as he has done for TikTok.
Perry is also one of the authors of The 80/20 of Sales and Marketing and Guerrilla Marketing for Hi-Tech Sales People. He has appeared in influential outlets like Entrepreneur and Forbes.
Perry founded Evolution 2.0, an initiative to advance research in the interrelations between evolutionary science and communication technology. That includes an award that is ten times bigger than the Nobel Prize.
Any breakthroughs in this field of research could impact every economic sector. For example, such innovations could help interrupt cancer, develop artificial intelligence, and combat climate change.
Dennis Yu is an internationally-praised marketing expert. On a slow Tuesday, Dennis can be found speaking at a conference in PubCon or the Marketo Summit about the secrets of content creation, or reviewing a new piece about his work published in a prestigious publication like Adweek, Forbes, or The New York Times.
He co-authored Facebook Nation, which is now a must-read for Facebook advertising and required material for marketing professors in hundreds of colleges across the US.
Dennis worked as a campaign leader and product manager for clients like Nike, American Airlines, the Golden State Warriors, and other major players. However, soon enough, he left that spotlight to answer his calling to create a million jobs in marketing and founded both BlitzMetrics and the BlitzMetrics Academy.
At BlitzMetrics academy, Dennis trains anybody, regardless of prior experience, to master any marketing skills and achieve their dream of becoming entrepreneurs, digital nomads, or stay-at-home workers.
What Are You Going to Learn from Dennis and Perry’s Book?
“This book is all about getting inside the minds of TikTok users and nudging them to do what you want them to do,” explains Dennis, “You can be a pastor, a mechanic, a life coach, or an e-commerce entrepreneur, but you need to reach people, and TikTok is where they are right now.”
Dennis clarifies that this book doesn’t teach you how to become a TikTok star: “In my opinion, that particular method works for a minuscule number of people and is not a reliable system that you can replicate.”
“Even when it works once in a while, Internet fame doesn’t necessarily equal revenue, and we’re looking for revenue here,” he adds.
“Our method is far more reliable and predictable. We call it the ‘Make $1 Model,’” explains Perry, “We show people how to invest lunch money methodically.”
“We teach them how to test ads, landing pages, discount offers, etcetera, until they have a fine-tuned machine that brings people to their businesses and makes them spend money there.”
Dennis explains that you don’t need any fancy equipment or a content agency at your disposal. You can do this with that phone you already use to watch cat videos or read the news.
Actually, the secret is making content that doesn’t look like ads.
“We spend 30 minutes a day doing 15-second cellphone selfie videos. No edits. We upload quick tips, knowledge, and even a joke or two, as long as they’re related to the business. It’s that easy.”
TikTok is different from any other platform and has its own ins and outs. The key is to accelerate the learning curve to advertise effectively there. Perry Marshall and Dennis Yu have paved the way for you.
Want in on TikTok success? Their book is available on Amazon in digital and paperback versions. You can also contact Dennis for a consultation to his email.
