Manjula Natarajan: A Journey of Excellence and Innovation in Cybersecurity and Digital Banking Innovation

NY Weekly Staff on December 2, 2023

In the dynamic and ever-evolving landscape of digital banking, Manjula Natarajan stands as a beacon of innovation, leadership, and expertise. Her impressive career, marked by pivotal roles in cybersecurity, fraud, compliance, anti-money laundering, and regulatory legal compliance, is a testament to her dedication and skill in navigating the complexities of the financial technology industry.

Beginning her career with a strong STEM background and a Master’s degree in computer applications, Natarajan’s journey took flight at Oracle Financial Services in Singapore in 2004. Her early experiences across various sectors, including ERP, banking, payments, and healthcare, across multiple cities in India, laid a robust foundation for her future endeavors.

In Singapore, Natarajan’s expertise grew as she managed B2B SWIFT messaging payments for Oracle’s financial institutional clients. Her work in this field, anticipated to exceed USD 1,618.15 billion by 2028, involved critical regulatory projects for central banks, including Hongkong RTGS, Shanghai China PBOC, MAS, and India RTGS. Natarajan reflects, 

“In a world where digital innovation accelerates daily, safeguarding our financial ecosystems against fraud and cyber threats is not just a necessity, it’s a relentless pursuit. My journey through diverse roles in cybersecurity and compliance has reinforced a core belief: the intersection of technology and finance is where we must continually adapt and evolve to protect not just our assets, but also the trust of our customers.”

Her subsequent role at Commerzbank in Germany showcased her capabilities in fraud prevention, where she successfully rolled out an Anti Money Laundry Actimize Fraud Digital Solution. This achievement was a springboard to further opportunities in North America, particularly in the finance digital fraud and compliance space.

Joining Citibank in 2011, Natarajan excelled as a product SME in the finance domain. She adeptly navigated the challenges of catering to varying consumer needs and preferences, emphasizing a consumer-first strategy. Her innovative work culminated in the development of pioneering Disputes solutions on the Citi Mobile and Desktop Digital platforms in 2016, marking a significant milestone in her career.

Natarajan’s commitment to professional growth and leadership was further highlighted by her attendance at the 2020 Grace Hopper Conference, a prominent event for women in technology. Her achievements have been recognized with numerous awards from Citibank, including the 2022 Citi Bronze Award for her work in open banking API fraud and disputes solutions for lending customers with closed-loop cards.

Beyond her professional contributions, Natarajan is a vocal advocate for women in technology. She firmly believes that diversity is crucial for tackling the complexities of the digital world, stating, 

“We need diverse minds to tackle the complex challenges of the digital world. Encouraging more women into technology is not just fostering diversity; it’s securing our collective future.”

Manjula Natarajan’s journey in the realms of cybersecurity, compliance, and digital banking is a narrative of pioneering leadership and unwavering commitment. Her story continues to inspire and guide those aiming to shape a smarter, safer, and more inclusive digital future.

Empowering the Everyday Investor: Fundify.com Puts the Power of Startup Investing Into Everyone’s Hands

NY Weekly Staff on December 2, 2023

In a groundbreaking move, Austin-based http://www.fundify.com is ushering in a new era for everyday investors. No longer limited to the elite, individuals can now engage in the excitement of investing in startup businesses with as little as $1 per month, all at the tip of their fingers.

The Shift in Investment Trends

Founder Josh Chodniewicz envisions Fundify as the fusion of Robinhood’s user-friendly approach and the thrill of the widely popular TV show, Shark Tank. This innovative platform taps into the evolving preferences of the next generation of investors, who increasingly seek accessible and mobile-centric investment opportunities. With millions investing through stock apps, it’s clear that the modern investors value convenience and accessibility.

Shark Tank, boasting 4.6 million viewers per episode, underscores an undeniable interest in discovering the next big thing. The allure of turning a modest investment into millions is no longer reserved for the elite, thanks to Fundify’s forward-thinking approach.

The Evolution of Startup Investment Accessibility

Before crowdfunding legislation in 2012, startup investments were exclusive to accredited investors with substantial wealth, placing companies like Amazon, Airbnb, and Uber out of reach for the average investor. The process was extremely time-intensive for both the company raising money and the investor, often requiring substantial minimum investments ranging from $5,000 up to $1,000,000 or more.

Building a portfolio of 50 startups requires at a minimum hundreds of thousands of dollars to have any reasonable expectation for success. Successful angel investors need not only money but also a significant amount of free time to locate, identify and vet potential startups from a pool of as many as 500 to 5,000 opportunities

Fundify aims to shatter these barriers by streamlining the research process and offering a subscription-based model that allows investors to make fractional investments into a diverse array of startups. By diversifying their portfolio, users can mitigate risk and participate in multiple promising ventures simultaneously, all with investments as low as $1 per month. 

Meet the Visionary: Josh Chodniewicz

Driving this visionary platform is Josh Chodniewicz, a stalwart in the startup realm with over 30 years of experience. Co-founder of Art.com and AllPosters.com, which collectively sold over $2.8 billion worth of artwork globally, Chodniewicz brings hands-on business building experience to Fundify. Having made over 80 startup investments spanning ecommerce, fintech, gaming, movies, and more, he identified the need for democratizing startup investments.

Closing Thoughts

Fundify.com is not merely a platform; it marks a paradigm shift in the democratization of startup investing. By blending technology, research, and accessibility, it empowers everyday individuals to partake in the thrill of investing in the next big thing. In a world where financial opportunities were once exclusive, Fundify is breaking down barriers and mitigating risks, enabling everyone to be a part of the exciting journey of startup investing. As we witness this transformative moment, it’s clear that the investment landscape is evolving, and Fundify is leading the charge.

Emay Plus Nurtures Wellness through Tech-Infused Beauty Devices

NY Weekly Staff on December 2, 2023

The beauty industry has evolved dramatically, with users seeking solutions that are not only effective but also time-efficient and personalized. Traditional methods, while foundational, often can’t fully address these nuanced demands. This is where technology-infused beauty devices provide a significant advantage.

Joseph Law, the founder of Emay Plus, explains the rationale: “In today’s dynamic environment, skincare needs are ever-changing. By weaving technology into our products, we deliver smarter, highly adaptable, and time-saving solutions.” Products like the All-in-One Facial Massager are a testament to this approach, combining high-tech functionality with user-friendly designs to cater to a multitude of skincare needs.

Tech-Infused Devices: A Fusion of Function and Ease

Emay Plus has developed a range of devices that merge sophisticated technology with ease of use. These include:

The All-in-One Facial Massager: A versatile device designed for various skin concerns, offering temperature control, vibration, and ergonomic design for a comprehensive skincare experience.

Electric Guasha Tools: A revamp of the traditional Guasha technique with adjustable settings and ergonomic designs for better facial massage and skin health.

Portable Beauty Devices: Compact and USB-chargeable devices designed for on-the-go skincare, providing users with the flexibility to maintain their skincare routines anywhere.

“Our devices are crafted to be intuitive and adaptable,” says Law. “We strive to empower our users by making advanced skincare simple and enjoyable.” This dedication to user-friendly design makes Emay Plus a standout in beauty tech.

A Leader in Tech-Infused Beauty

Emay Plus is celebrated for its comprehensive approach to beauty and healthcare. The brand’s offerings are not only an accessible alternative to professional treatments but are also thoughtfully designed for global use, featuring aspects like USB charging and international safety certifications.

“Emay Plus is about redefining beauty and health care,” Law notes. “We provide solutions that are not only effective but also align with the natural and holistic preferences of our users, enhancing their overall well-being and satisfaction.”A Global Reach with a Focus on Expansion

Having captivated over 1 million clients since its launch, Emay Plus has established a strong presence in markets including China, Japan, Singapore, the US, Europe, and Australia. The brand boasts a 4.9-star online rating and is lauded for its significant contributions, such as supporting the Hong Kong Cancer Fund.

“We’re not just a brand; we’re a global wellness advocate,” Law emphasizes. “Our aim is to expand further, bringing our unique blend of natural beauty and advanced technology to more regions and countries.”

Emay Plus and the Future of Beauty Technology

As Emay Plus gazes into the future, the brand remains steadfast in its commitment to innovation and extending its market footprint. The brand’s strategic vision keeps it at the forefront of the beauty tech industry.

“We are dedicated to maintaining our leadership in beauty technology, continually bringing forth groundbreaking products that captivate our worldwide audience,” Law expresses with fervor.

Emay Plus is revolutionizing the approach to beauty and wellness. By embedding state-of-the-art technology into daily skincare regimens, the brand elevates advanced beauty care to an essential aspect of overall wellness. With its continuous drive for innovation, Emay Plus is poised to remain a formidable force in beauty technology.

Suneeta Modekurty: Blending Bioinformatics Expertise with Business Intelligence for Groundbreaking Insights in Healthcare

NY Weekly Staff on December 2, 2023

In an era where the intersection of technology and biology is revolutionizing healthcare, Suneeta Modekurty stands out as a pioneering figure. With a solid foundation in bioinformatics and a flair for business analytics, Modekurty’s recent groundbreaking research on Alzheimer’s disease at Indiana University offers new hope in understanding and potentially treating this complex neurological disorder.

Modekurty’s journey began with a Masters in Bioinformatics at Indiana University. Her diverse curriculum covered genomics, proteomics, and computational biology, coupled with practical skills in data management using high-performance computing. This blend of theoretical knowledge and hands-on experience carved her path towards excellence in bioinformatics.

Her thesis, titled “Integrated Correlation Analysis of Proteomics and Transcriptomics Data in Alzheimer’s Disease,” marked her turning point in Alzheimer’s research. Alzheimer’s disease, the primary cause of dementia globally, has long eluded comprehensive understanding and effective treatment. Modekurty’s study used RNA sequencing to compare miRNAs and mRNAs expressions in Alzheimer’s patients against healthy individuals. This revealed significant correlations in genes and miRNAs involved in the disease’s pathology, including crucial biological pathways related to synaptic function and neurodegeneration. The research identified genes such as CALM3, PPP3CB, and ITPR1 as significant in Alzheimer’s pathways, uncovering novel miRNAs previously unreported in Alzheimer’s pathogenesis.

The findings provided invaluable insights into the molecular landscape of Alzheimer’s, highlighting its underlying mechanisms. Modekurty’s network analysis identified key upregulated miRNAs, like hsa-miR-1908-3p and hsa-miR-6754-3p, offering potential targets for therapeutic interventions. Her work intricately dissected the complex web of genetic interactions, setting a precedent for future research in this field.

Reflecting on her work, Modekurty stated, 

“The journey through the molecular intricacies of Alzheimer’s disease has been both challenging and enlightening. Unraveling the complex network of genes and miRNAs opens new avenues for understanding and potentially treating this debilitating condition.”

The impact and effect of Alzheimer’s disease are staggering, particularly in the United States, as evidenced by various metrics. Alzheimer’s is the sixth leading cause of death in the U.S., and it is estimated that more than 6 million Americans are living with the disease as of 2021. This number is projected to rise to nearly 13 million by 2050, reflecting the growing prevalence of the disease in an aging population. The economic impact is equally significant, with Alzheimer’s and other dementias costing the U.S. approximately $355 billion in 2021, a figure expected to increase to more than $1.1 trillion by 2050.

The burden on caregivers is another critical aspect of the disease’s impact. In 2020, more than 11 million Americans provided unpaid care for people with Alzheimer’s or other dementias, amounting to an estimated 15.3 billion hours of care valued at nearly $257 billion. This caregiving role often comes with high emotional and physical stress, impacting the health and well-being of caregivers. In terms of the disease’s effects, Alzheimer’s leads to a gradual decline in memory, thinking, and reasoning skills. The average life expectancy after diagnosis is 4 to 8 years, but individuals can live as long as 20 years, requiring increasing levels of care as the disease progresses. This long duration of illness compounds the emotional and financial costs for families and healthcare systems.

Current research, including that of Suneeta Modekurty, plays a crucial role in addressing this growing challenge. Modekurty’s work, focusing on the molecular intricacies of Alzheimer’s, is part of a larger effort to unravel the disease’s complex biological mechanisms. Her identification of novel miRNAs and their potential involvement in Alzheimer’s disease progression not only contributes to the scientific understanding but also opens up new possibilities for targeted treatments. This kind of research is vital for developing effective therapeutic strategies and ultimately reducing the burden of Alzheimer’s disease on individuals, families, and societies. As the prevalence of Alzheimer’s continues to grow, the importance of such research cannot be overstated, representing a beacon of hope in the fight against this debilitating condition.

Post her academic triumph, Modekurty transitioned to Centene Corporation, a Fortune 50 company in the U.S healthcare sector. Her role as a Business Intelligence Developer and key member of the managed care team saw her develop the revolutionary 278 product (EDI) dashboard. This tool revolutionized data analytics at Centene, enabling real-time insights and strategic decision-making.

Her innovative solutions, like the ones that enabled automating Excel file downloads, streamlined processes, and saved valuable hours for Centene. Modekurty also spearheaded Agile practices within her teams, enhancing cross-functional cooperation. Her user-centric design principles in data visualization set new benchmarks in the industry, fostering a culture of continuous improvement aligned with strategic organizational objectives. Modekurty’s contributions extend beyond Centene, influencing the U.S healthcare sector and, by extension, the economy. By integrating her bioinformatics expertise with business intelligence, she has elevated the standards of healthcare delivery, indirectly benefiting millions of Americans.

Suneeta Modekurty, a beacon in both Alzheimer’s research and business analytics, demonstrates how interdisciplinary skills can lead to transformative changes in healthcare. Her journey from a bioinformatics student to a business analytics leader encapsulates a blend of scientific acumen and practical innovation, contributing significantly to a healthier, more informed, and robust U.S society.

Black Peonies Elevates Home Fragrance Experience with Luxury Candles

NY Weekly Staff on December 2, 2023

In an industry where sophistication intertwines with sensory indulgence, Black Peonies, a San Diego-based luxury home fragrance brand, redefines elegance and sophistication with its luxury candles.

Guided by Amia Marie’s visionary leadership, this launch marks a significant leap in the brand’s journey toward redefining elegance and offering an unparalleled sensory experience.

Blending Art and Aromatics

Black Peonies, known for its exquisite candles, wax melts, and reed diffusers, encapsulates the essence of luxury. These candles are more than just sources of light and scent; they blend artisanal craftsmanship and sophisticated design designed to transform ordinary spaces into realms of opulent serenity. 

Amia Marie’s vision for the brand extends beyond mere fragrance to an immersive sensory experience, “Our clients seek more than just fragrance; they seek a reflection of their persona in every product they choose,” Amia observes. 

Each candle, crafted with precision, utilizing virgin coconut soy wax, and infused with fragrances that contain essential oils, is a testament to Black Peonies’ dedication to sustainability and natural luxury. This meticulous approach to product creation aligns perfectly with the increasing consumer preference for clean and ethically sourced products.

A Market Ready for Transformation

The launch comes when the luxury home fragrance market in the U.S. is experiencing significant growth. Valued at USD 13.01 billion in 2023, the market is expected to reach USD 16.26 billion by 2028, with a steady growth trajectory. 

Despite the industry’s competitive landscape dominated by established names, Black Peonies stands distinct not just for the quality of its candles but also for its dedication to ethical practices and social responsibility, including a pledge to donate 10% of every purchase to various non-profit organizations.

An anonymous industry expert, however, raises a note of caution, “While the luxury candle market is thriving, it’s also saturated. Brands must continuously innovate to maintain consumer interest in such a dynamic sector.” 

However, Amia Marie highlighted the brand’s readiness to capitalize on these trends, “Our alignment with market trends is not coincidental but a part of our strategic mission. We’re not just selling candles but crafting experiences that epitomize modern luxury.” Such a perspective underscores the challenges faced by Black Peonies in a market brimming with options.

A Fragrant Path Forward

In the dynamic landscape of luxury home fragrance, Black Peonies not only elevates the olfactory experience but also pioneers a harmonious blend of artistry and aromatics. Under Amia Marie’s leadership, Black Peonies guides the luxury home fragrance market, embodying artisanal quality, ethical responsibility, and innovative vision. The launch of their luxury candles signifies a stride toward redefining elegance, where each meticulously crafted candle transforms spaces into opulent realms of serenity. 

In the face of a competitive industry, the brand stands out not only for the quality of its products but also for its ethical practices, exemplified by a commendable pledge to donate 10% of every purchase to non-profit organizations.

As the market continues to evolve, it is a brand that meets and exceeds the sophisticated demands of the modern consumer, crafting a legacy of luxury, sustainability, and sensory excellence.

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