Say Goodbye to Password Hassles: Trillbit Introduces SoundAuth Passkeys

NY Weekly Staff on August 29, 2023

Choosing a predictable password. Using the same password for numerous accounts. Storing passwords in unsecured locations. The average American is guilty of at least one or more risky password behaviors. Unfortunately, those weak and default passwords are the top causes of data breaches and cyber-attacks. It is why cybersecurity company Trillbit is stepping up to change how we access our data and log into secure accounts. 

According to the company’s co-founder and chief executive officer, Bhaskar Deo, passwordless security solutions are one of the most promising ways both consumers and businesses can get ahead of common security risks. In fact, the technology might become essential for protecting personal information at home and at work.

“Soon, password and credential stealing schemes are going to be supercharged by artificial intelligence,” Deo says of the potential risks he sees for both end-users and companies. “Using a passwordless solution or passkey technology can be completely phishing resistant. The technology is going to be a very important tool in fighting against cyber crimes—phishing in particular.”

Making the New Passkey Standard Accessible
Offered as an alternative to the traditional login process, Trillbit introduced SoundAuth as a simple and seamless experience using passkeys that simplifies a phishing-resistant login process for any website, app, or device. Developed by the Fast Identity Online (FIDO) Alliance, the passkey standard has been incorporated as an operating standard at major tech leaders such as Apple, Google, and Microsoft. 

Deo says the technology is becoming “critical infrastructure for our devices and the entire internet.” By leveraging public key cryptography, the passkey standard eliminates the need for passwords altogether, replacing them with secure cryptographic keys stored on devices like smartphones or security keys. 

This ensures that user credentials are not stored centrally and are protected against common threats like phishing and credential theft. SouthAuth helps companies implement passkeys quickly and efficiently, providing complete user management and low-code authentication solutions for teams of any size.

“Approximately 90 percent of today’s password technologies companies are using still put them at risk for phishing scams,” Deo points out. “Our SoundAuth technology provides a passwordless solution that does not cost companies additional budget to implement. It delivers unparalleled security compared to existing options.”

Built on Three Decades of Industry Experience
TrillBit entered the $15 billion passwordless market in 2019 with an initial version of its password-free security. The Boston-based cybersecurity developer launched SoundAuth as a business-to-business security solution in 15 August. The newest technology has already garnered a dedicated base of early adopters and active customers, Deo claims.

A graduate of the Indian Institute of Technology (IIT) Kharagpur, Deo also attended the Massachusetts Institute of Technology (MIT) as part of his research. He met Trillbit co-founders Mrigesh Parashar and Shashikant Burnwal as a student at IIT. Deo’s two decades of experience in computer imaging and tech solutions included work in the international energy sector.

Burnwal assumed the position of Trillbit’s chief operating officer (COO) in 2019, leveraging over 12 years of experience in product management, development, and business operations. He manages the company’s day-to-day operations and collaborative processes. Parashar, a seasoned entrepreneur and geophysicist, joined the company’s founding team as the chief product officer (CPO) that same year. He spearheads Trillbit’s product enhancement and strategic expansion initiatives. 

Also at the company’s helm is In technology sector veteran and MIT graduate Dr. Rober Poor, who serves as Trillbit’s president. Deo and his founding team manage Trillbit operations for the company’s headquarters in Massachusetts. Meanwhile, the brand’s in-house development team works primarily from its Bengaluru office in Southern India.

The Future of Passwordless Security
Deo and his team are also working to transform how data is exchanged between devices. Trillbit’s namesake technology converts any speaker into a data transmitter and any device with a microphone as a data receiver, according to the company’s co-founder. His team raised $2.1 million in funding to back the technology during its seed round. 

“Many people do not realize that authentication happens at every step of the way, from logging onto your computer to accessing an app online,” says Deo. “We think this is just the beginning, the first step, in securing our world…The scope of this beyond our device screens is endless. There is a huge market opportunity and a huge potential for growth.”

While Trillbit’s original technology is already patented, the company is working to secure patents for SouthAuth. Looking ahead, the brand has ambitious plans to expand its technology to the Internet of Things (IoT) and public devices through its data or sound protocol. As we bid farewell to the hassles of traditional passwords, TrillBit paves the way for a safer and more seamless digital future. Learn more about TrillBit and its password-free, data-over-sound security solution at www.soundauth.com and www.trillbit.com. 

 

Rentacyberfriend.com: Revolutionizing Human Connection in the Digital Age

NY Weekly Staff on August 29, 2023

Finding genuine connections can often be challenging in today’s fast-paced and digitally interconnected world. However, Rentacyberfriend.com, a groundbreaking platform, is changing the game by offering a unique solution to bridge the gap between individuals seeking meaningful connections. With its innovative approach, Rentacyberfriend.com transforms how we interact, fosters authentic relationships, and provides flexible work opportunities.

We are honored to have Mr. Francesco Vitali, a highly respected serial entrepreneur and the co-founder of Rentacyberfriend.com, and his partner, Mr. Chris Siametis.

Rentacyberfriend.com has gained significant attention for its innovative approach to addressing the challenges of loneliness, isolation, and the need for human connection in the digital age.

Q: To begin, could you provide us with an in-depth understanding of Rentacyberfriend.com and how it distinguishes itself from competitors in the market?

[Francesco Vitali]: Certainly. Rentacyberfriend.com is a groundbreaking platform that has revolutionized how we combat loneliness, isolation, and the need for human connection in today’s digital age. Unlike other platforms, we prioritize user safety and offer a digitally-oriented experience through encrypted video calls as the primary mode of communication. This approach sets us apart from competitors, primarily focusing on business services or others encouraging physical meetings with strangers.

We recognized the need for a secure and authentic virtual space where individuals could connect, communicate, form lasting friendships, and earn a living on their terms. By leveraging technology to transcend geographical barriers and facilitate meaningful interactions, Rentacyberfriend.com has emerged as a pioneer in this realm.

Q: Rentacyberfriend.com has gained significant attention and popularity without explicit promotion, marketing, or advertising. Could you shed light on how the platform became viral and garnered widespread recognition?

FV: Rentacyberfriend.com has indeed experienced remarkable growth without traditional marketing efforts. The platform’s viral success can be attributed to several factors. Firstly, there is a genuine and pressing need for human connection in today’s society, particularly among the younger Generation, who comprise most of our user base. Many young individuals seek opportunities to work from home, generate income based on availability, and connect with like-minded individuals who understand their experiences and struggles.

Secondly, our platform taps into the power of social media and word-of-mouth marketing. Social media platforms have become instrumental in spreading the word about Rentacyberfriend.com, as satisfied users share their positive experiences and the meaningful connections they have formed. This organic growth has created a ripple effect, exponentially increasing users and generating buzz around the platform.

Lastly, the uniqueness of Rentacyberfriend.com itself has contributed to its viral success. By offering a safe, supportive, and inclusive space where individuals can find companionship, emotional support, cultural exchange, and personal growth, we have struck a chord with those who have longed for genuine connections in the digital age. This alignment between the platform’s mission and the users’ needs has driven its viral growth.

Q: The appeal of Rentacyberfriend.com to the younger generation is evident. Can you further elaborate on the specific needs and aspirations of this demographic that the platform fulfills?

FV: Absolutely. The younger Generation, which comprises most of our user base, has unique needs and aspirations. Many young individuals prioritize flexibility and the ability to work from home. Rentacyberfriend.com allows them to generate income based on availability, interests, and skill sets. They can become cyber friends and offer their time, services, and companionship to those in need, all from the comfort of their homes or anywhere they choose, anywhere on the Planet.

[Chris Siametis]: Furthermore, the younger Generation often faces challenges establishing social connections due to busy schedules, geographical mobility, or social anxiety. Rentacyberfriend.com allows them to overcome these barriers by providing a platform to connect with like-minded individuals and form meaningful relationships. It offers a space where they can share their experiences, seek emotional support, engage in cultural exchange, and grow personally—all while maintaining the flexibility and convenience that aligns with their lifestyle aspirations.

Q: Mr. Siametis, That’s a compelling value proposition for the younger Generation. Considering the competitive landscape, are there any specific platforms or services that Rentacyberfriend.com considers its main competitors?

CS: While Rentacyberfriend.com stands out as a unique and innovative platform, we acknowledge indirect competitors’ existence in the broader market. Other platforms provide services primarily focused on business needs. However, the social aspect and the emphasis on human connection differentiate Rentacyberfriend.com. We cater to the fundamental need for companionship, emotional support, and genuine friendships, setting us apart from platforms primarily for business-related purposes.

FV: It’s essential to note that Rentacyberfriend.com has carved its niche by prioritizing user safety, promoting inclusivity and diversity, and offering a secure environment for meaningful interactions. Our commitment to these values has allowed us to establish a strong foothold in the market and differentiate ourselves from potential competitors, at least now (Both laughing)!

Q: Thank you both for sharing such valuable insights. The success of Rentacyberfriend.com is undeniably impressive, as it has resonated with users seeking authentic connections and flexible work opportunities. However, could you provide us with more details about how the concept for this platform originated?

FV: Certainly. The story behind the concept of Rentacyberfriend.com is quite fascinating. It all began almost a decade ago when my partner, Chris, first realized the inherent need for human connection in people’s lives. He recognized that individuals were longing for meaningful relationships with others. However, when Chris initially presented the idea to me, I was skeptical about people paying to converse with strangers. This was especially true during the social media boom, where it seemed unusual for someone to spend even a single dollar on such interactions. So, for many years, I struggled to grasp the concept fully. There’s an amusing twist to this: I belong to Generation X, while Chris is a Millennial. (Laughs)

Despite Chris’s persistent efforts to persuade me over the years, I was always busy with numerous other projects, making it challenging to see the potential of Rentacyberfriend.com. However, in late October 2022, Chris walked into my office and said, “Check this out.” He had developed a demo platform, and within just one week, it had already attracted nearly a thousand registered users.

At that moment, I thought, “Oh, okay, here we are again.” Within a month, the platform had surpassed 15,000 registered users. At this point, I decided to examine the demographics more closely. To my astonishment, I discovered that 85% of the users were young individuals between 18 and 29, with the majority hailing from the United States. This revelation struck a chord with me.

Soon after, I had an experience that profoundly impacted my understanding. I was dining with friends in San Diego when I noticed a large table nearby. About 10 to 12 young individuals were engrossed in their mobile devices, not conversing with each other, and this moment resonated deeply within me as I realized that the younger generation perceives the world differently from my perspective. It was then that I understood why I initially struggled to comprehend the concept of Rentacyberfriend.com. The new generation has a unique way of experiencing and interpreting the world around them.

Within a few months, I observed many videos circulating on TikTok and other social media platforms, discussing Rent A Cyber Friend, drawing comparisons with similar projects, and explaining how the platform operates to new users. These individuals undertook the “hard” work of extensive promotion, resulting in a new wave of people spreading the word about the benefits of Rent A Cyber Friend. As a result, we reached a milestone of 100,000 new registered members.

CS: As you may know, Francesco is always focused on the business aspect, so this pivotal moment led to the establishment of RENT A CYBER FRIEND, Inc. (laughs). I distinctly recall a Wall Street Journal journalist contacting us for an interview. Francesco attempted to dissuade her from publishing anything for a while since the platform was still in its BETA stage. We were diligently assessing and refining its functionality and overall performance.

The concept had already proven successful. Today, even without significant advertising or promotion, including on social media, we still boast over 800,000 registered members, with a daily influx of 7,000 to 9,000 new profiles awaiting approval. And our new app is coming up by the end of September.

FV: At present, we are building our team. I want to express my deep appreciation to our small but dedicated group of individuals, our CFO, Nicholas Coriano. Additionally, I would like to acknowledge the invaluable contributions of our CIO, John Barounis, and CTO, Nick Agas.

John is a master of the code behind Rentacyberfriend, the first believer of Chris’ idea about the project.

Everybody on our team has wholeheartedly believed in this project and tirelessly dedicated themselves to making it a reality. Their unwavering commitment and hard work have been instrumental in bringing our vision to fruition.

Although we still have a long journey ahead, I am immensely grateful for our committed team and the incredible community of cyber friends and users who have warmly embraced Rentacyberfriend.com. Their trust and support have been pivotal in our progress thus far.

As we move forward, our commitment remains unwavering. We are determined to continuously enhance the platform, improve user experiences, and expand our reach to touch the lives of even more individuals seeking authentic connections in the digital age. We firmly believe in the transformative power of human connection and its profound impact on mental well-being and personal growth.

The exciting part is that the best is yet to come.

Thanks again, gentlemen, for sharing your valuable insights and giving us a deeper understanding of Rentacyberfriend.com. We wish you and your team continued success in your mission to connect individuals and combat loneliness in the digital age.

Renowned Inclusion Expert and Spoken Word Artist, Cordney ‘MAC Woods’ McClain, Redefines Empowerment through Passion and Purpose

NY Weekly Staff on August 29, 2023

Image commercially licensed from Unsplash

In a world often overshadowed by cynicism and challenges, there emerges a radiant beacon of hope, inspiration, and transformation. Cordney “MAC Woods” McClain, the Partnerships Strategist and Inclusion Expert at the STAAR Foundation of Metro Technology Center in Oklahoma City, is a force to be reckoned with. Armed with an unwavering commitment to inclusivity, diversity, and empowerment, McClain has carved a remarkable path that merges artistry, mentorship, and community outreach, all while maintaining an infectious “say YES” mentality.

With an impressive resume that spans far beyond conventional boundaries, Cordney McClain is not just a name; he’s a movement. A University of Oklahoma alumnus, a decorated Army National Guard veteran, a captivating spoken word artist, and a devoted family man, Cordney is a living testament to the idea that success is not merely measured by individual accomplishments but by the ripples of positive change one can create in the lives of others.

As the official spoken word artist for the OKCPD Outreach program, Cordney bridges the gap between law enforcement and communities through the mesmerizing power of his words. His ability to touch hearts, spark conversations, and ignite change through art is a testament to his dedication to creating genuine relationships that extend beyond transactional networking. As he aptly puts it, “I have made it my mission to create relationships from my engagement and social endeavors.”

Cordney’s mission extends far beyond the stage. He’s a true advocate for the marginalized, utilizing his expertise in curriculum development and financial literacy to uplift underserved youth. Through his incubator programs, he instills the values of self-love, goal execution, and financial empowerment. His unique approach is a blend of mentorship, artistic expression, and innovative thinking, ensuring that his impact extends deep into the roots of the communities he serves.

“I believe we, as service-minded people, should keep monetary gain in mind because we do live in a capitalistic world,” Cordney shares. “But I have appreciated opportunities that I have experienced by saying ‘YES’ when there was no payment involved.” His willingness to give freely of his time and talents has not only enriched the lives of countless individuals but has also paved the way for opportunities that align with his passion and purpose.

One of Cordney’s core strengths lies in his exceptional project management skills. With over two decades of experience in community outreach, team leadership, and diversity initiatives, he has honed a meticulous yet flexible approach to achieving his goals. His emphasis on proactive communication, selfless advocacy, and mission-centered efforts is a testament to his commitment to making a lasting impact.

Resilience courses through Cordney’s veins, borne out of life’s challenges and unexpected turns. He doesn’t merely weather storms; he thrives in adversity. His ability to embrace change, learn from struggles, and propel himself forward despite circumstances speaks to his indomitable spirit. “I can be changed by what happens to me. But I refuse to be reduced by it,” he asserts, embodying the essence of unwavering determination.

With a clear vision of his target audience, Cordney aims to empower marginalized groups of students and transitioning professionals. He’s a bridge builder, working with diverse entities such as prisons, universities, non-profit organizations, and corporate partners to amplify his impact. His purposeful engagement stems from a desire to provide these groups with tools for self-actualization, business acumen, and an understanding of inclusion and equity.

Artistically, Cordney’s spoken word performances transcend entertainment—they are a lifeline for mental health awareness. His album “Pressure Cookers” is an evocative journey that metaphorically explores the struggles men face, akin to pressure cookers with their potential to explode if not managed correctly. Cordney’s curriculum based on this material tackles mental health stigmas head-on, challenging societal norms and offering healing through the power of spoken word.

The heart of Cordney’s brand is rooted in his personal journey—a journey that propelled him to break cycles, build legacies, and rewrite narratives. As he reflects, “I am deliberate in being everything to my children that I desired from a father.” His commitment to family, to breaking the cycle of fatherlessness, and to leaving a lasting legacy shapes his every endeavor.

As the owner of an independent incubator organization, he envisions a future where his efforts have catalyzed transformative change. He dreams of programs that redirect youth from the pipeline to prison, empower marginalized students to enter industries, and establish inclusive pathways for transitioning professionals. All this while shining on the big screen, gracing prime-time television, and clutching a well-deserved Grammy.

Cordney “MAC Woods” McClain’s journey is one of purpose, empowerment, and unyielding dedication. With his artistry, mentorship, and community engagement, he’s carving a path for others to follow, leaving the world a little better than he found it. As he eloquently puts it, “We are not our environments but of it.” Through his actions, Cordney is proving that we have the power to rise above circumstances, embrace change, and create lasting change that resonates for generations to come.

Check out Cordney “MAC Woods” McClain on Instagram and visit his website.

Florencia Aguilar: A Glimpse into the Life of a Communication Maverick

NY Weekly Staff on August 29, 2023

The bustling city of Guadalajara, Jalisco, Mexico, known for its rich heritage and culture, has given rise to numerous talents. Among them is Florencia Aguilar, a name synonymous with commitment, innovation, and excellence in the realm of Public Relations and Communication.

Journey Through Experience
Florencia’s professional journey began with Rasajana, where, as a Social Media Manager, she laid the groundwork for her future endeavors. Based in her hometown of Guadalajara, she honed her skills for nine solid months, gaining invaluable insights into the digital domain.

However, her ambitions were not just localized. Drawn to broader horizons, Florencia took on a role at Virtual Latinos, a prominent organization headquartered in San Diego, California. Starting as a Digital Marketing Assistant, she quickly moved up the ranks, embracing her current role as a PR and Influencer Specialist within a year. This swift ascent speaks volumes about her dedication and proficiency.

While building her career, she also ventured into research and knowledge dissemination. As a speaker and researcher, she associated herself with the prestigious International Congress of the XXVI Summer of Scientific and Technological Research of the Pacific. Based in Puerto Vallarta, Jalisco, México, she not only enriched her knowledge but also shared her insights, contributing to the broader scientific community.

Education and Specialization
Florencia’s foundation in Public Relations and Communication was laid at the renowned Universidad de Guadalajara, where she pursued her undergraduate degree. Her thirst for knowledge did not stop at a bachelor’s degree; she further specialized in Strategic Public Relations from the same institution.

Understanding the importance of diversified learning, she enrolled in short courses at institutions such as the University of Canterbury and ISIT, focusing on areas like reading and international management. These courses, although brief, added multiple facets to her already impressive profile.

Certifications: A Testament to Dedication
Throughout her career, Florencia has sought to validate her skills and knowledge through numerous certifications. From Communication Strategies for a Virtual Age by Coursera to Screening Bilingual Language Development for English–Spanish Speaking Preschoolers by Early Childhood Investigations Webinars, her credentials span a vast array of subjects.

Her ability to blend her core expertise with auxiliary skills is evident in certifications such as the Masterclass in Strategic Organizational Leadership from IBS – International Business School Americas. Moreover, she has demonstrated her linguistic prowess with certificates from Goethe-Institut e.V. and TOEFL.

Beyond the Work: A Heart for Volunteering
While her professional and educational achievements are commendable, it’s her volunteering endeavors that truly showcase her character. Florencia’s service at Instituto Cultural Cabañas for arts and culture, facilitation of workshops at Casa Hogar Madre Consejo Addatis for children, and participation in Papirolas 2022, a creative festival for youngsters, underline her commitment to giving back to the community. These endeavors depict her as not just a skilled professional but also a compassionate human being.

The trajectory of Florencia Aguilar’s career is not just an inspiration but also a testament to what dedication, continuous learning, and a heart for service can achieve. As she continues to scale greater heights in the communication industry, she remains a beacon for aspiring professionals worldwide.

The Transformative Power of Berry Dynamic Agency

NY Weekly Staff on August 29, 2023

In the modern era where brand identity is a crucial component of success, the journey of the Berry Dynamic Agency stands as a beacon, illuminating the path for brands and individuals desiring to make a powerful impact in their respective domains. The story of its inception and its commitment to propelling change is nothing short of inspiring.

The genius behind this transformative agency is none other than Ciara Suesberry, professionally known as Berry Dynamic, a strategist par excellence. Awarded thrice by Congress, Berry’s expertise spans a vast domain including brand management, public relations, and innovations. Such accolades are not just mere honors but are a testament to her vision and her relentless pursuit of excellence. Known as “The Force Stimulating Change”, Berry’s reputation is not just built on awards or titles, but on her unparalleled capacity to champion the voices of ambitious outreach leaders poised at the precipice of industry breakthroughs.

Berry Dynamic’s multifaceted talent doesn’t end at strategy and brand management. As a best-selling ghostwriter and a contributing author of seven books, she has a unique ability to harness the power of words to tell a compelling story. This talent, combined with her role as a Communications Director for a gamut of industries, from legal to literature and from technology to fashion, underlines her adaptability and wide-reaching influence.

It is this dynamic spirit and expansive vision that gave birth to the Berry Dynamic Agency in December 2016. The primary objective? To catapult ambitious innovators and trendsetters into the limelight of the media space. With a foundation rooted in over a decade of experience in business development and public relations, the agency has carved a niche in creating brand loyalty, a key determinant in differentiating products or services in a saturated market.

But what truly sets Berry Dynamic Agency apart? It is their relentless drive to evolve, adapt, and excel. The agency prides itself on its analytical approach, always keeping an astute eye on the ever-shifting trends while ensuring the delivery of top-tier services across industries. The extensive array of services they offer, from technical writing and strategic planning to brand collaborations and event management, is reflective of a holistic understanding of what brands and individuals need in today’s volatile marketplace.

This is not a one-woman show, though. The agency is bolstered by a team of passionate experts, each a master in their respective domain. Their collective skills encompass everything from media relations, social media campaigns, web design to digital content creation, and crisis-communication management, ensuring a 360-degree approach to brand management and promotion.

With its headquarters in Houston, TX, the Berry Dynamic Agency’s influence isn’t just national but international. The global footprint of the agency, serving high-profile clients across continents, is a testament to the universal appeal and effectiveness of their strategies and interventions.

In a world swamped with agencies promising the moon, Berry Dynamic Agency, under the leadership of Berry Dynamic, has consistently demonstrated that success is a by-product of vision, relentless commitment, and the capability to stimulate change. For brands and individuals aiming to leave an indelible mark in their field, the Berry Dynamic Agency emerges not just as an option but as the ultimate strategic partner.

Stratton Equities’ Pioneering Path into the California Real Estate Market

NY Weekly Staff on August 29, 2023

California – a state synonymous with golden beaches, Hollywood allure, and to real estate investors, a resilient and varied property market. The property panorama in the Golden State spans from the idyllic Pacific Coast residences in Malibu to the sumptuous homes of Bel Air and the deluxe condominiums in Beverly Hills. Nevertheless, the alluring appeal comes with its share of high taxes, considerable insurance expenses, and substantial condo association fees, which often surpass the rental income garnered from these premium properties. This disparity poses a major hindrance to investors and is often overlooked by conventional lenders in their financing and refinancing schemes.

Stratton Equities, a trailblazer in the mortgage domain, makes its entry with its unique “no ratio mortgage programs.” These initiatives circumvent the hurdles posed by traditional loan approval procedures, such as debt servicing, which frequently deters investors. Debt servicing encapsulates all costs tied to owning an investment property – taxes, insurance, mortgage repayments, and condo association fees. These costs are usually deducted from the prospective rental income to ascertain the debt service coverage ratio (DSCR). However, a typical DSCR loan becomes unattainable when the rental income fails to exceed these costs.

Addressing these hurdles, Stratton Equities pioneers its “no ratio mortgage programs” where the property is sealed in an LLC. In these innovative programs, the borrower’s personal income or Debt to Income (DTI) ratio isn’t taken into account during qualifications, enabling Stratton Equities to expedite purchases or refinancing even if the property’s rental income falls short. This adaptability, which may result in a marginally lower loan-to-value (LTV) ratio, nonetheless presents a solution to entrepreneurs, real estate and mortgage professionals, and mortgage brokers dealing with the exorbitant costs of property ownership in the California market.

Additionally, Stratton Equities acknowledges and capitalizes on the burgeoning Airbnb market, often disregarded by traditional lenders. Numerous investors favor short-term rentals via platforms like Airbnb, which frequently yield higher returns than long-term rentals. Whereas a 12-month lease might yield $4,000 per month, short-term rentals can generate three to four times that amount in a month. Despite this evident financial gain, most lenders disregard the higher short-term rental income when assessing borrowers.

In contrast, Stratton Equities considers the previous 12 months’ short-term rental history of a property on Airbnb. This approach allows borrowers to leverage the higher monthly income, facilitating debt servicing. This encompassing strategy proves especially beneficial for investors in the California market, unlocking new investment and growth opportunities.

Coupled with innovative programs and inclusive policies, Stratton Equities also prides itself on swift closing times and extensive network within the California real estate markets. The expedient closing process and vast connections augment the experiences and prospects for borrowers and investors, making Stratton Equities an invaluable partner in navigating the vibrant California property market.

Stratton Equities’ venture into the California market reaffirms its dedication to empowering investors by offering flexible and inventive solutions to traditional obstacles. By reshaping the real estate investment environment in California, Stratton Equities persists in leading the way in cultivating a dynamic and inclusive market.

About Stratton Equities

Stratton Equities, an expert in niche private money mortgage loan programs, liaises directly with entrepreneurs, real estate investors, mortgage borrowers, and mortgage and real estate professionals. They aim to hit $1.2 billion in annual closed loan volume or $100 million monthly. As part of their expansion and growth plan for 2023, they are expanding the team and seeking experienced Mortgage Loan Officers.

For more about Stratton Equities and its innovative approach to real estate investment, visit www.strattonequities.com. Stay updated with Stratton Equities by following them on Instagram, Facebook, and YouTube @StrattonEquities, LinkedIn @stratton-equities, and Twitter @Strattonequity.

 

Lawrence Ellyard: From Art Director to Visionary Entrepreneur – A Journey of Transformation and Triumph

NY Weekly Staff on August 29, 2023

Step into the world of Lawrence Ellyard, the daring CEO and mastermind behind the groundbreaking International Institute for Complementary Therapists (IICT). His entrepreneurial journey can only be described as a breathtaking adventure, akin to assembling a parachute while soaring through the open skies. A chance encounter with a parking ticket sparked a momentous decision that forever changed the course of his life.

Once an art director in the advertising industry, Ellyard felt an unshakable restlessness, yearning for a deeper sense of purpose. Destiny intervened when he found himself running late for a spiritual talk, only to receive a parking ticket that mirrored the direction of his life – going the wrong way. The teacher’s poignant words struck a chord, and Ellyard knew it was time for a radical shift.

His pursuit of purpose led him to complementary therapy, a realm of alternative medicine that captivated his heart and soul. With unyielding passion and determination, Ellyard founded the International Institute for Complementary Therapists, aka – IICT, providing a global haven for complementary therapists to flourish. But his true stroke of genius came when he realigned the company’s vision with his authentic values, even if it meant bidding farewell to a significant portion of his staff.

Embracing the adage “quality over quantity,” Ellyard’s bold decision proved to be the catalyst for exponential growth and unwavering loyalty among his team. IICT soared to new heights, witnessing remarkable success and revolutionizing the complementary therapy landscape.

At the heart of Ellyard’s prosperity lies a voracious appetite for knowledge. A true believer in lifelong learning, he devours books on psychology and human potential, honing his wisdom and turning insights into actionable strategies. His quest for excellence knows no bounds, as he relentlessly seeks ways to enrich the lives of those around him.

Lawrence Ellyard’s leadership at IICT extends far beyond his executive role; he is a mentor, motivator, and visionary whose influence reaches every corner of the organization. Under his guidance, IICT has become a symbol of innovation and integrity within the complementary therapy industry, fostering a community of practitioners who are dedicated to excellence and ethical practice. Ellyard’s unwavering commitment to transparency and quality resonates with his team and members alike, cultivating a culture of trust and collaboration that is rare in today’s business landscape.

For Lawrence Ellyard, entrepreneurship isn’t just a business pursuit – it’s a calling to make a lasting impact. He passionately advocates understanding one’s “why” and striving to create positive change in the lives of others. This driving force propels him forward, inspiring all who cross his path to unleash their entrepreneurial spirit.

In the world of business, Lawrence Ellyard’s story stands as a powerful testament to the rewards of embracing risk, authenticity, and unwavering passion. Aspiring entrepreneurs can draw invaluable insights from his remarkable journey, learning that greatness awaits those who dare to chase their visions and turn dreams into reality.

Join Lawrence Ellyard on his exhilarating voyage, and unlock the secrets to transforming your life and business with purpose, resilience, and a relentless pursuit of knowledge. Step into the realm of visionary entrepreneurship, and watch as your dreams take flight, soaring to heights you never thought possible.

The Shifting Landscape of New York’s Tech Industry

NY Weekly Staff on August 29, 2023

Few locations have made a more significant impact on the landscape of technical innovation than Silicon Valley. Renowned as the cradle of the digital revolution, this tech haven has birthed some of the world’s most iconic companies like Apple, Facebook and Cisco, redefining industries and shaping the way we interact with the digital world.

However, a different tech revolution had been quietly building away from California’s sandy coastlines; this one has its roots in the vibrant center of New York City.

The Big Apple, which is frequently associated with tall skyscrapers and busy streets, has weaved its dynamic energy into the very fabric of the tech sector. But a fascinating trend has recently been noticed: New York’s tech behemoths are suddenly scaling back in their activities in the city. Laying off thousands of workers and pulling out of millions of square feet of office space, it seems like the tech industry in New York has been cooling off.

New York has seen a considerable influx of digital companies in recent years, indicating a change in the industry’s landscape.

And one of the biggest names in technology, Amazon, made news when it revealed plans to build HQ2, a second headquarters office, in Long Island City, Queens. But the plans were ultimately shelved as Jeff Bezos’ plans had provoked an unusual wave of criticism from local people, and the e-commerce experts decided to move to Virginia.

This changing situation is also caused by other variables. The rising expense of conducting business in New York is one major obstacle. Tech businesses are drawn to the appeal of affordable locations as the demand for office space rises and rents soar. Some businesses have had to rethink their growth plans due to the city’s high operational costs.

For instance, Meta, the parent company of Facebook and Instagram, is selling off almost 2.2 million square feet of office space it recently acquired in Manhattan. This decision to not renew leases for 250,000 square feet in Hudson Yards and 200,000 square feet on Park Avenue South comes after massive cutbacks that affected nearly a fourth of its New York State staff.

Similar to this, Spotify is actively looking to sublease five of the sixteen levels in the 4 World Trade Center that it had leased six years prior. In addition, Roku is releasing a fourth of the 240,000 square feet it had just purchased in Times Square. This phenomenon is seen in other tech behemoths like Twitter (Now “X”) and Microsoft, which are ready to sublet extra office space. 

Another level of difficulty was added by the COVID-19 pandemic. Remote work has notably revolutionized the traditional office setup, allowing workers to escape the daily grind of commuting and offering them the luxury of flexible hours. This newfound freedom has opened doors to pursuing personal interests and hobbies like never before. Since 2019, there has been an unprecedented surge in the popularity of gaming platforms.

These changes have prompted some tech titans to reevaluate their real estate commitments, raising concerns about the city’s long-term plans for office-based labor.

But despite these challenges, New York’s tech ecosystem remains resilient. While some tech companies have scaled back, others are doubling down on their commitments to the city, recognizing that the challenges are part of the journey toward growth.

In the upcoming year, Google plans to move to a sizable office complex located in Lower Manhattan close to the Hudson River. This will increase Google office space in New York from the existing six million square feet to almost seven million. Google’s New York employment count has increased from just over 10,000 in 2019 to over 12,000 in 2023.

Regardless of experiencing obstacles in its earlier intentions to build another headquarters in Queens because of neighborhood concerns, Amazon has added 200,000 square feet of office space since 2019 in cities like New York, Jersey City, and Newark. Amazon is prepared to open an additional 550,000 square feet of office space later this summer as a sign of its commitment to the area. 

The journey of the tech industry in the city is far from done, and how these issues are resolved will determine how tech innovation develops in the heart of the Big Apple in the future.

The Art of Hit-Making: How to Boost Your Next Release with Lemonaire Ent.

NY Weekly Staff on August 29, 2023

Image commercially licensed from Unsplash

The entertainment industry is a luminous constellation of talents, where shining brightest often means being heard the loudest. Amidst this dazzling display, what can artists do to ensure that their music doesn’t just reach audiences, but resonates with them? Enter Lemonaire Ent., the enterprise breathing life into artistic visions.

Introducing Lemonaire Ent.

Founded by Derlim Lemon, the visionary behind Lemonaire ENT. Marketing and Promotions, and the dynamic CEO at LemonairebyDerlim, Lemonaire Ent. stands tall as an industry giant in entertainment marketing and promotions. With their top promotions company, artists are not just given a platform, but an elevated stage to shine upon.

From the niche tones of indie music to the pulsating beats of mainstream hits, their professional team ensures that every artist’s unique sound finds its rightful space in the music cosmos.

Crafting the Path to Stardom

Promotion

In today’s digitized age, the realm of music promotion requires more than just a catchy tune. It demands a meticulous strategy, adept execution, and a finger on the pulse of ever-evolving audience tastes. At Lemonaire Ent., a dedicated team harnesses top-tier resources to ensure your hit doesn’t get lost in the vast sea of releases.

Marketing

Intuitive marketing is the magic wand that turns songs into anthems. Lemonaire’s elite cadre of marketers specializes in catapulting your music to stratospheric heights. They possess the acumen to position artists in the market, ensuring their craft receives the adulation it deserves.

Client Prep

Beyond the glamor of the stage lies the intricate machinery of publishing, copyrights, and distribution. The wizards at Lemonaire guide artists through this labyrinth, ensuring their work is protected, distributed, and celebrated as it should be.

Technical Excellence

In an industry where the minutest details can make a monumental difference, the importance of pristine engineering and mastering can’t be overstated. Lemonaire’s commitment to excellence is evident in their offer of industry-level engineering, video editing, and mastering services. Their holistic approach ensures every song is not just heard but experienced.

Showcase: Making Waves in the Industry

Lemonaire Ent.’s resounding success is best mirrored in its projects. Shawn Wick’s pulsating single “OK! Okay!!”, released in August 2023, is a testament to their promotional prowess. Beyond audio, they’ve ventured into the visual sphere, championing the audacious “SHAWN WICK x GTA” music video. Their portfolio also boasts of sensational releases like GBOTTI SOSA’s “CALL ME THE GOAT” and 46Tae’s “CERTIFIED WIT DAT IRON.”

And their influence isn’t restricted to the musical realm. They’ve dipped their toes in the cinematic waters, endorsing acting auditions for the box office sensation, “Loyalty Tattoo.”

Embark on a Musical Odyssey with Lemonaire

Artists pour their souls into crafting melodies, harmonies, and lyrics, weaving tales of dreams, love, loss, and hope. But, to ensure that these tales reach eager ears, they need a companion, a guide, a force that propels them to stardom.

Lemonaire Ent. is more than just a company; it’s a dream-maker. They’ve taken artists from the shadows of obscurity and spotlighted them on the grand stage of global recognition. So, if you’re poised with a hit, waiting to serenade the world, look no further. With Lemonaire Ent., your symphony won’t just be another note in the cacophony; it will be the melody that lingers, long after the final note has been played.

Harnessing the Power of Virtual Assistance: The Rise of Virtual Latinos

NY Weekly Staff on August 29, 2023

Revolutionizing Workplaces with Virtual Professionals

In today’s fast-paced digital age, businesses often grapple with increasing workloads and the continual quest for efficiency. Amidst these challenges, Virtual Latinos emerges as a beacon, illuminating a path towards streamlined operations and growth. This innovative platform, headquartered in San Diego, California, stands out as the pioneer in linking entrepreneurs and agencies with top virtual assistants from Latin America, offering a seamless synergy of cultures and efficiencies.

The Visionary Behind the Platform: Florencia Aguilar

Florencia Aguilar, an adept PR and Influencer Specialist at Virtual Latinos, embodies the ethos of the platform. Her expertise underscores the potential of these virtual professionals in reshaping how businesses operate, reducing geographical constraints, and setting new standards of productivity.

Why Virtual Assistants Are A Game Changer

Described as the business world’s best-kept secret, virtual assistants are increasingly becoming an integral part of modern business strategies. Their emergence has completely reshaped the traditional notions of delegation and workplace efficiency. In an era where businesses, especially startups and small enterprises, often find themselves burdened by a wide range of tasks, the role of virtual assistants becomes paramount. 

These professionals bridge the gap between capability and task overload. No longer do companies have to stretch their in-house teams thin, juggling between administrative responsibilities and the complexities of sales campaigns. Virtual assistants, with their versatility, step in to manage these tasks with unmatched efficiency. Their comprehensive skill set encompasses a myriad of roles, from general administrative tasks to more specialized areas such as sales strategy formulation, innovative marketing approaches, and even dedicated customer support roles. As a result, companies can now realign their focus, placing emphasis on innovation, expansion, and other core objectives, knowing that the day-to-day operations are in capable hands.

Virtual Latinos has curated a range of services tailored to various business needs:

  • General Admin & Executive Assistance: Expertly manage communications, schedules, and vital administrative functions.
  • Digital Marketing: Skilled in areas ranging from social media to content marketing.
  • Customer Support: Leveraging the vast experience of working with English-speaking clientele.
  • Sales & Business Development: Driving businesses forward with dedicated sales strategies.
  • Content Creation: Articulate writers to enhance digital presence.
  • Project Management: For those aiming to streamline operations and manage virtual teams.
  • Advertising Specialists: Certified professionals adept at PPC campaigns.

Virtual Latinos: Setting the Gold Standard

Several attributes distinguish Virtual Latinos from other platforms. Their rigorous screening ensures that only the crème de la crème, a mere 5% of all applicants, make the cut. Businesses can be confident that they’re collaborating with Latin America’s finest talent.

Furthermore, understanding the unique requirements of each business is paramount. Unlike many platforms that charge exorbitantly for consultation, Virtual Latinos stands apart with its commitment to personalized, all-inclusive services without hidden charges. Their emphasis on a bespoke approach ensures that every business finds its perfect match in a virtual professional.

The Future of Work

As the business terrain evolves, so do the tools and strategies that drive success. Virtual Latinos, with its curated pool of virtual assistants, has established itself as a vanguard in this domain. For businesses striving to scale, innovate, and lead, embracing the expertise of virtual professionals, as championed by Virtual Latinos, is not just an option but a pivotal strategy for future growth.

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